Deren Baker Email & Phone Number

Baltimore, MD, US

Baltimore, MD, US

Chief Executive Officer, Emerging at Flywheel a leading cloud-based digital commerce platform across the world’s major digital marketplaces. We enable our clients to access near real-time performance measurement and improve sales, share, and profit.Through our expertise, scale, global reach, and highly sophisticated AI and data-powered solutions, we.

Baltimore, MD, US

New Orleans, Louisiana, US

Austin, TX, US

San Francisco, CA, US

Denver, Colorado, US

Denver, Colorado, US

Denver, Colorado, US

Responsible for product management, account management, client implementations and busienss intelligence functions at EzRez software.

• Director, Merchandising: Managed all merchandising functions for high growth business of $300M+ annual revenue, including vacations, hotels, last minute deals, activities and insurance products
• Grew merchandising revenue by 200% annually while reducing costs by 30%
• Developed and executed enterprise wide cross sell strategy that exceeded goals by 15% in less than half the expected time
• Spearheaded core relevance strategy that established company wide goals through 2010

• Director, Travel Extras: Responsible for marketing, product development, supplier relations and all aspects of $30m line of business
• Exceed revenue goals by 75% in ‘05, 100%+ in ’06 & ‘07
• Develop and executed company-wide initiative to increase product content by 350% in 2005 and outpace the competition by 54%
• Managed $2M technology budget that generated positive ROI in 6 months

• Director, Marketing Services: Oversaw all broad based marketing, merchandising and communications functions for Travelocity’s partner facing, 200+ person department
• Developed and executed $33M revenue advertising sales program, including servicing 700+ campaigns at 80% margin
• Spearheaded ground breaking partnerships with companies such as Apple, NetFlix, Stubhub and Blockbuster that received significant press coverage as part of Travelocity’s “Virtual Care” program
• Built a hotel marketing strategy that produced 27% increase in room nights booked and became a template for enterprise-wide merchandising operations

• Product Manager, Content Management and Strategy: delivered Pan-Travelocity content strategy
• Worked cross functionality to launch Travelocity Stores, which aggregate all products and information about a destination on one page
• Spearheaded purchase and implementation for site-wide content management software
• Developed product and marketing efforts for promotional code discounting tool

• Business Development Manager/Content Manager: managed all product aggregation, content strategy and business development functions for niche travel web sites
• Managed team of seven direct reports and numerous contract contributors to achieve timely and comprehensive content production for three travel web sites
• Developed and executed content strategy for safari.net launch for over 2,000 page web site
• Negotiated content distribution and syndication contracts with sources such as Lonely Planet & Ebay

West Hollywood, CA, US

• Associate Editor: developed and executed content integration strategy for ABC affiliate and Alice Radio partnerships
• Implemented video-streaming technology that reached 60,000+ page views per month
• Managed Professional and Business Services area with over 25,000 local business professionals listed
• Created archive of Channel 7 medical reporter’s on-air segments that increased usage 500% in four months
• Directed publishing of entire news section for top ten rated local news web site twice daily

Mba, Marketing, Operations

Ba, American History And English Literature