Deren Baker

Deren Baker Email and Phone Number

President, Emerging at Flywheel a leading cloud-based digital commerce platform across the world’s major digital marketplaces. @ Flywheel
About Deren Baker

Specialties: analytics, big data, retail, CPG, travel industry marketing analytics.

Deren Baker's Current Company Details
Flywheel

Flywheel

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President, Emerging at Flywheel a leading cloud-based digital commerce platform across the world’s major digital marketplaces.
Deren Baker Work Experience Details
  • Flywheel
    Ceo, Flywheel Ventures
    Flywheel Jul 2024 - Present
    Baltimore, Md, Us
  • Flywheel
    President, Emerging
    Flywheel Oct 2023 - Jul 2024
    Baltimore, Md, Us
    Chief Executive Officer, Emerging at Flywheel a leading cloud-based digital commerce platform across the world’s major digital marketplaces. We enable our clients to access near real-time performance measurement and improve sales, share, and profit.Through our expertise, scale, global reach, and highly sophisticated AI and data-powered solutions, we provide differentiated value for both the world’s largest consumer product companies and fast-growing brands.These solutions can be tailored from pure self-service software, to outsourced management of digital commerce marketplace operations, and everything in between. With operations across the Americas, Europe, APAC, and China we offer our clients access to massive, global markets and have solutions for more than 400 digital marketplaces.Flywheel Digital is a division of Ascential plc, which is listed on the London Stock Exchange (www.ascential.com).
  • Flywheel
    Ceo Of Edge By Ascential (Acquired By Flywheel)
    Flywheel Sep 2020 - Oct 2023
    Baltimore, Md, Us
  • Iseatz
    Advisor
    Iseatz May 2017 - May 2023
    New Orleans, Louisiana, Us
  • Rivet Works
    Advisor
    Rivet Works Jan 2015 - Jun 2020
    Austin, Tx, Us
  • Jumpshot Inc
    Ceo
    Jumpshot Inc Nov 2014 - Mar 2020
    San Francisco, Ca, Us
  • Switchfly, Inc.
    Chief Operating Officer
    Switchfly, Inc. Jan 2013 - Oct 2014
    Denver, Colorado, Us
  • Switchfly, Inc.
    Senior Vice President, Product
    Switchfly, Inc. Feb 2012 - Jan 2013
    Denver, Colorado, Us
  • Switchfly, Inc.
    Vice President, Product
    Switchfly, Inc. 2008 - Feb 2012
    Denver, Colorado, Us
    Responsible for product management, account management, client implementations and busienss intelligence functions at EzRez software.
  • Travelocity
    Director, Merchandising
    Travelocity Sep 2006 - Jan 2008
    Director, Merchandising: Managed all merchandising functions for high growth business of $300M+ annual revenue, including vacations, hotels, last minute deals, activities and insurance products• Grew merchandising revenue by 200% annually while reducing costs by 30%• Developed and executed enterprise wide cross sell strategy that exceeded goals by 15% in less than half the expected time• Spearheaded core relevance strategy that established company wide goals through 2010
  • Travelocity
    Director, Travel Extras
    Travelocity Jan 2005 - Jan 2008
    Director, Travel Extras: Responsible for marketing, product development, supplier relations and all aspects of $30m line of business• Exceed revenue goals by 75% in ‘05, 100%+ in ’06 & ‘07• Develop and executed company-wide initiative to increase product content by 350% in 2005 and outpace the competition by 54%• Managed $2M technology budget that generated positive ROI in 6 months
  • Travelocity
    Director, Marketing Services
    Travelocity Jun 2003 - Jan 2005
    Director, Marketing Services: Oversaw all broad based marketing, merchandising and communications functions for Travelocity’s partner facing, 200+ person department • Developed and executed $33M revenue advertising sales program, including servicing 700+ campaigns at 80% margin• Spearheaded ground breaking partnerships with companies such as Apple, NetFlix, Stubhub and Blockbuster that received significant press coverage as part of Travelocity’s “Virtual Care” program• Built a hotel marketing strategy that produced 27% increase in room nights booked and became a template for enterprise-wide merchandising operations
  • Travelocity
    Product Manager
    Travelocity Sep 2002 - Jun 2003
    Product Manager, Content Management and Strategy: delivered Pan-Travelocity content strategy • Worked cross functionality to launch Travelocity Stores, which aggregate all products and information about a destination on one page• Spearheaded purchase and implementation for site-wide content management software• Developed product and marketing efforts for promotional code discounting tool
  • Unexplored, Inc
    Business Development Manager
    Unexplored, Inc Jan 2000 - Jul 2001
    Business Development Manager/Content Manager: managed all product aggregation, content strategy and business development functions for niche travel web sites • Managed team of seven direct reports and numerous contract contributors to achieve timely and comprehensive content production for three travel web sites • Developed and executed content strategy for safari.net launch for over 2,000 page web site• Negotiated content distribution and syndication contracts with sources such as Lonely Planet & Ebay
  • Citysearch
    Associate Editor
    Citysearch Jan 1996 - Apr 1999
    West Hollywood, Ca, Us
    Associate Editor: developed and executed content integration strategy for ABC affiliate and Alice Radio partnerships• Implemented video-streaming technology that reached 60,000+ page views per month• Managed Professional and Business Services area with over 25,000 local business professionals listed• Created archive of Channel 7 medical reporter’s on-air segments that increased usage 500% in four months• Directed publishing of entire news section for top ten rated local news web site twice daily

Deren Baker Skills

Product Management Strategy Product Marketing Business Development E Commerce Business Intelligence Enterprise Software Strategic Partnerships Marketing Business Strategy Analytics Product Development Management Start Ups Marketing Strategy Account Management Competitive Analysis

Deren Baker Education Details

  • Duke University - The Fuqua School Of Business
    Duke University - The Fuqua School Of Business
    Operations
  • Vanderbilt University
    Vanderbilt University
    American History And English Literature

Frequently Asked Questions about Deren Baker

What company does Deren Baker work for?

Deren Baker works for Flywheel

What is Deren Baker's role at the current company?

Deren Baker's current role is President, Emerging at Flywheel a leading cloud-based digital commerce platform across the world’s major digital marketplaces..

What is Deren Baker's email address?

Deren Baker's email address is db****@****atz.com

What is Deren Baker's direct phone number?

Deren Baker's direct phone number is +141533*****

What schools did Deren Baker attend?

Deren Baker attended Duke University - The Fuqua School Of Business, Vanderbilt University.

What are some of Deren Baker's interests?

Deren Baker has interest in Cooking, Exercise, Electronics, Outdoors, Investing, Home Improvement, Reading, Gourmet Cooking, Music, Sports.

What skills is Deren Baker known for?

Deren Baker has skills like Product Management, Strategy, Product Marketing, Business Development, E Commerce, Business Intelligence, Enterprise Software, Strategic Partnerships, Marketing, Business Strategy, Analytics, Product Development.

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