Fred Bergman Email & Phone Number

Nashville Metropolitan Area

Nashville Metropolitan Area

Nashville, Tennessee, United States

Nashville, Tennessee, United States

- Led Solutions Consulting engagements with our key client Verizon Wireless.- Influenced client leadership with data-driven technology and customer experience recommendations.- Partnered with Verizon business leads to take them through proposal, discovery, recommendations, implementation and post-launch analysis within a complex hierarchy involving multiple cross-functional teams.- Spearheaded "cost clarifier" initiative that produced a 21% lift in Verizon Wireless conversion rate by clarifying customer's costs up front by adopting a customer-centric approach and working around system limitations.- Managed team and client work while working fully remote.

Nashville, Tennessee, United States

- Led strategy and development effort to convert web site to a single code base using responsive design.- Established online strategy roadmap for web site using tools such as Tealeaf, Test & Target and Adobe Sitecatalyst to pinpoint issues within the site and opportunities for growth.- Created editorial content strategy and CMS tool to manage weekly content updates to News & Events section and Learning Center section.- Redesigned Home Page to provide a user-friendly home page with rich content and interactive features segmented for new and returning customers.

Nashville, Tennessee, United States

- Exceeded $1 million in web sales during first 3 months as stand-alone watch web site.- JTVwatches.com was recognized as a “Top 100 Best Customer Experience” e-commerce web site for 2009 by Internet Retailer Magazine (December 2008 issue).- Managed transition and re-branding of multi-category shopathometv.com web site to single category watch web site - jtvwatches.com - in less than 2 months start to finish while maintaining ongoing business.- Responsible for day-to-day sales, budget, operations, and merchandising of the shopathometv.com web site.- Managed over 10,000 products in 8 key categories combining for $25 million in annual web sales.- Managed merchandising strategy of web site and day-to-day execution including effectiveness analysis.- Partnered with Circuit City in creating co-branded merchandising program.

Nashville, Tennessee, United States

- Managed and led consulting company (RGA) through short-term re-design and implementation of Endeca Guided Navigation Search leading to a 4% gain in share of overall company sales (from 16% to 20%).- Doubled productivity of web site enhancements through consolidation leading to a 5% gain in share of overall company sales.- Managed cross-division team projects between Shop At Home and HGTV.com, FoodNetwork.com and DIYNet.com, launching several e-commerce stores and co-branding projects together.- Built web affiliate program with sales of $300,000/month in seven months.

Nashville, Tennessee, United States

- Managed 5 direct reports and 30+ employees as well as key partnerships with Visa International, Gaylord Entertainment and American Airlines.- Increased total web site unique visitor count by 76% to 2.6 million by establishing email marketing program and paid search program.- Expanded Web Affiliate program sales from $683,000 in 2001 to $2.5 million in 2002.- Directed creative services team that wrote, produced, shot and edited over 200 promo spots per year plus special projects (corporate, DR cable spots, etc.), on-air graphics and promo scheduling.

Nashville, Tennessee, United States

- Built team of 23 people to manage merchandising strategies, content production, content management, merchandise presentation and online video streaming.- Established work flow and process for Image Editors, Photographers, Copywriters, Streaming Video Editors, Web Designers, Graphic Designers, Web Merchandisers and Web Affiliate Program.- Initiated “quick-fix” overhaul of site ahead of major re-design effort – immediate improvement resulted in 1% conversion rate improvement adding $1.2 million in additional sales.- Achieved highest yearly sales with just under $30 million in web sales - a total of 11% of overall sales.- Streamlined internal processes, reduced dept. work force by one-third, and designed a more efficient work-flow that emphasized planning vs. last-minute reacting.