-Defined content marketing strategy and plan for Hitachi Vantara Industrial Solutions-Managed content development (in-house and externally) for external assets-Collaborated with technical subject matter experts to write relevant assets promoting solutions-Strategized with social media and website to enhance asset visibility

-Led and executed brand identity transformation for the company-Authored visual and content brand guidelines-Defined and oversaw brand governance process for externally facing marketing materials-Consulted the website team to design and implement new brand identity -Managed a team 5 junior designers that developed externally facing materials

-Defined user journeys to align with business goals-Translated business requirements into low-fidelity prototypes-Visually designed the UI for 44 pages and more than 100 unique, responsive components-Worked directly with developers to test and refine each component-Designed and formatted visual assets across the website (icons, images, etc.)-Ensured seamless brand experience (beginning this project in a brand management role)