I work and consult as a CleanTech Inbound Growth Marketer.This means that I use strategic digital marketing techniques to draw and keep an audience for cleantech businesses. I achieve this by developing and implementing useful content and experiences that resonate with the target audience. My cost-effective method/approach prioritizes content creation and information sharing to achieve organic growth—rather than relying solely on ads.My career is marked by a relentless pursuit of excellence and innovation, where I've consistently demonstrated a unique blend of strategic insight, academic prowess, and practical expertise.❗Skills & Expertise:1️⃣ Strategic Communication & Digital Marketing: I'm an expert in crafting and implementing strategies that drive growth and engagement and position companies at the forefront of their industries.2️⃣ Leadership & Entrepreneurship: My proven track record of leading projects and initiatives from conception to fruition showcases my ability to drive industry leadership and foster innovation.3️⃣ Research & Analysis: I am skilled in conducting high-level research, contributing significantly to knowledge and practical applications in markets.As I continue to navigate the intersection of technology, renewable energy, and environmental science, I am eager to connect with like-minded professionals and organizations committed to making a significant impact in these critical sectors. I am passionate about leveraging my diverse expertise to drive growth, inspire innovation, and contribute meaningfully to the industries I am part of.Let's connect and explore how we can make a positive impact together.++++++++"A candle loses nothing by lighting another candle." —this quote by James Keller resonates with me as a communicator.
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Director Corporate CommunicationsHpq SiliconOttawa, On, Ca -
Director Corporate CommunicationsHpq Silicon Mar 2021 - PresentMontréal, Québec, CaI subsequently transitioned to a full-time Director of Corporate Communications role in 2021. Since then, I've driven the company's remarkable growth. By implementing innovative digital growth management and content deployment strategies, I contributed to a significant increase in the company's market capitalization—from $20 million in 2019 to over $80 million by 2023, marking an impressive 228.57% growth. This success underscores my ability to leverage digital platforms and communication techniques effectively to achieve substantial business outcomes. -
Advisor To Chief Executive OfficerHpq Silicon Feb 2019 - Feb 2021Montréal, Québec, CaI initially joined HPQ Silicon in a consultancy role, where I played a pivotal part in rejuvenating and strategically redeveloping the brand from the ground up. My responsibilities encompassed a comprehensive range of tasks, including analyzing market trends, identifying target audiences, and crafting a brand identity that resonated with current and prospective stakeholders.I worked closely with the CEO and cross-functional teams to ensure a cohesive brand message and strategy across all platforms. My efforts were instrumental in enhancing brand visibility, engagement, and ultimately, driving the company's growth and market position. -
Advisor To Chief Executive OfficerPowerhub: Software For Renewables Aug 2021 - PresentToronto, Ontario, CaI closely collaborate with the PowerHub team to enhance the brand image and improve overall performance in the renewable energy software industry. Through focused strategies and the identification of growth opportunities, I have helped the company establish itself as a leader in asset management solutions. -
Advisor To The PresidentBrightworks Energy Inc. Mar 2023 - PresentWhitby, Ontario, CaI provide consulting services to help Brightworks Energy strengthen its identity and market position in the solar energy space. By developing focused strategies and identifying growth opportunities, I assist the company in overcoming challenges and amplifying its unique value in a competitive industry. -
Advisor To Chief Executive OfficerBeauce Gold Fields Jun 2018 - PresentMontreal, Quebec, CaI offer strategic brand consulting that enhances Beauce Gold Fields' visibility and performance in the gold mining sector. I help the company navigate challenges and refine its brand presence in the market by implementing targeted branding strategies and uncovering new opportunities for brand expansion. -
Director Of GrowthPvbuzz|Media Jan 2018 - PresentOttawa, Ontario, CaI turned this personal project into Canada's leading platform for solar photovoltaic technology news, analysis, and perspectives, with thousands of newsletter subscribers and hundreds of thousands of yearly website visitors. Through strategic planning, I diversified the platform's offerings and income potential to include digital marketing services for cleantech companies and brand development solutions for thought leaders and entrepreneurs. Today, the platform is recognized as one of North America's leading industry content brands, known for its credibility and commitment to promoting solar technology advancements. This journey from a hobby to a leader in the industry demonstrates my skills in growth leadership, entrepreneurship and dedication to contributing to the cleantech industry's growth. -
FounderPvbuzz|Media Mar 2014 - PresentOttawa, Ontario, CaI founded this platform in 2014, driven by my passion for cleantech and a desire to contribute to the industry's growth. -
Graduate Teaching AssistantTrent University Sep 2011 - Dec 2013Peterborough, On, CaDuring my time as a Teaching Assistant, I conducted seminars, workshops, and office hours, contributing to the academic growth of both undergraduate and graduate students in crucial courses like Watershed Management, Geographic Information Systems, and Environmental Sciences. At the same time, I worked as a Research Assistant in my supervisor’s lab, allowing me to participate in extensive fieldwork. This complemented my Ph.D. coursework and thesis research, which focused on the impact of heavy metals in freshwater environments, particularly in lakes north of the Peterborough, Ontario area. This varied involvement improved my practical understanding and application of environmental science principles and significantly contributed to the academic community at Trent University.
Derick L. Education Details
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Trent UniversityEnvironmental & Life Sciences -
Clark UniversityEnvironmental Science & Policy -
Mississippi State UniversityFulbright Program
Frequently Asked Questions about Derick L.
What company does Derick L. work for?
Derick L. works for Hpq Silicon
What is Derick L.'s role at the current company?
Derick L.'s current role is Director Corporate Communications.
What schools did Derick L. attend?
Derick L. attended Trent University, Clark University, Mississippi State University.
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