Derick Mackinnon Email & Phone Number

Glasgow, Gb

Edinburgh, United Kingdom

Originally starting life as a live music promotions company I founded New Found Sound in 2006, and organically expanded into press and marketing. One of our longest running clients is Scottish Music Centre, we manage press and marketing and all their social media accounts, including for their youth music projects Musicplus+ and Hit The Road. We’ve been doing this since 2014. Our most recent work (Sept - Nov 2021) we teamed up with We Make Music Work (on behalf of the Wellbeing Economy… Show more Originally starting life as a live music promotions company I founded New Found Sound in 2006, and organically expanded into press and marketing. One of our longest running clients is Scottish Music Centre, we manage press and marketing and all their social media accounts, including for their youth music projects Musicplus+ and Hit The Road. We’ve been doing this since 2014. Our most recent work (Sept - Nov 2021) we teamed up with We Make Music Work (on behalf of the Wellbeing Economy Alliance and FiiS) for Common Ground Fest (one-day festival) during COP26. We managed all social media accounts, from content creation to posts, and oversaw press, advertising and photography. In July 2021, we performed a similar service, managing all social media and press activities for Manchester-based conference / festival Un-Convention CIC, the first music conference to take place in person post-covid. Through this partnership we’ve been developing UK-wide gig swap and live music touring network Off Axis.We’ve provided a similar service (press and marketing) for XpoNorth, Dumfries Music Conference and Wide Days / Born To Be Wide (which Derick co-founded). We’ve worked with Keren McKean and We Make Music Work, since 2008 and have collaborated, created, marketed, programmed and managed award-winning, bi-weekly live music experiential marketing campaign The Mill (a gig each week in both Glasgow and Edinburgh) and other festivals, gigs and conferences. Derick has 5 years experience as the Marketing and (Junior) Business Development Manager for Saltire Taverns (Le Monde Hotel, Shanghai Nightclub, Angels Share, Frankenstein). From recruiting and managing large teams of promotional staff to setting up sponsorship deals with student societies and commercial businesses. Show less

Edinburgh, United Kingdom

Co-write a weekly Artist of the Week column in Scotland on Sunday (The Scotsman Newspaper) called Under The Radar. It's new music, emerging bands and it printed in the physical newspaper, on Scotsman.com and on my website NewFoundSound.co.uk I also source a sponsor for this column and have done so since 2015.

United Kingdom

I manage every aspect of Off Axis, (via Un-Convention), a UK-wide gig swap and live music touring network. Artists swap their hometown shows, keeping 100% of profits in over 60 places across the UK, we also have festival slots at Kendal Calling, Belladrum Tartan Heart Festival and Un-Convention. I also set up a partnership with Ticketmaster New Music.

Glasgow, United Kingdom

Senior Account Manager Offshore Festival (July 2012 - Nov 2012): -On my return to We Make Music Work our first big project was Offshore Festival, a 7 day festival/holiday taking place on a ship, due to set sail from Venice in Sept 2013 with bands, DJs and Comedians. I was -the main point of contact for all clients, suppliers and music liaison, -Business development (inc International partners in Italy, Croatia, Turkey, Greece), Coordinating the Creative and Project Management… Show more Senior Account Manager Offshore Festival (July 2012 - Nov 2012): -On my return to We Make Music Work our first big project was Offshore Festival, a 7 day festival/holiday taking place on a ship, due to set sail from Venice in Sept 2013 with bands, DJs and Comedians. I was -the main point of contact for all clients, suppliers and music liaison, -Business development (inc International partners in Italy, Croatia, Turkey, Greece), Coordinating the Creative and Project Management elements of the project and charged with implementing and executing digital marketing strategies (including social networking) and the management / training of junior members of staff.Miller Filtered Music / Tartan Clef Awards (2010 – 2011) | Press and Digital Marketing Officer: -Overseeing and managing social networking & digital promotional activity, both writing my own copy and sourcing engaging content to post on official Facebook / Twitter pages, Liaising with artists press teams and agents to get publicity materials (photos, music, videos), Writing and sending Press Releases using e-marketing software, Contacting and building relationships with journalists across print, broadcast and online to secure editorial coverageProject Manager / Account Manager for The Mill (2008 - 2010): Together in partnership with Arc / Leo Burnett and Miller Genuine Draft we devised, conceived and implemented every part of award winning live music experiential campaign The Mill, which took place weekly in Glasgow and Edinburgh. The campaign was awarded Gold for Best Integrated Campaign and Merit for Best Experiential Campaign at the MCCA Awards in 2010.-Oversaw all aspects of the marketing campaign in Edinburgh from day-to-day branding and marcomms, sourcing & booking artists, event management (all staff & venue, film, audio, photo, box office), artist & media liaison, production, health & safety, compliance, copy-writing & generating editorial coverage Show less

Glasgow / Inverness

In addition to my role as Marketing and Media Manager for goNORTH 2013 I’ve cooperated with the festival for 4 years, producing seminars at the festival under the Born To Be Wide brand as well as delivering successful Press Launches (2011 and 2012) in Glasgow to launch the goNORTH programme during Celtic Connections.goNORTH Festival (April 2013 - September 2013) | Marketing and Media Manager: goNORTH is Scotland's largest creative industries festival and covers: Screen & Broadcast,… Show more In addition to my role as Marketing and Media Manager for goNORTH 2013 I’ve cooperated with the festival for 4 years, producing seminars at the festival under the Born To Be Wide brand as well as delivering successful Press Launches (2011 and 2012) in Glasgow to launch the goNORTH programme during Celtic Connections.goNORTH Festival (April 2013 - September 2013) | Marketing and Media Manager: goNORTH is Scotland's largest creative industries festival and covers: Screen & Broadcast, Designer Fashion, Music and Comedy incorporating an extensive cinema screening programme, over 70 live music showcases and Radio goNORTH. I was responsible for: -Implementing, developing and managing the social media and overall marketing strategy, Securing a wide range of media visibility for the festival in print, online and broadcast by utilising audience databases and my media contacts, Overseeing the accreditation process, Negotiating media partnerships, competitions & promotions, Developing and managing the festivals social networking channels (increasing reach and interactions by well over 100%), creating an engaging and exciting programme of posts and articles, Sourced, collated, distributed and secured sponsorship support in the form of contributions for 1,000 free festival delegate bags (Whisky, Shortbread, Ear Defenders, CD's, Chocolate etc), Managed the arrival and departure of all international music speakers, Writing biographical information, sourcing head-shot photographs for use on goNORTH website and marketing literature for all music speakers participating in the festival, Created and launched the first goNORTH Discount Card available for free to all delegates, I managed to secure discounts on accommodation, food, music distribution and taxi journeys, Set up and secured a discount on ground transportation contract for arrival and departure journeys of all International festival delegates to and from Inverness airportSee www.gonorthfestival.co.uk/card Show less

Edinburgh, United Kingdom

I’ve worked with Saltire Taverns for nearly 5 years as Marketing Manager of the nightclub Shanghai. I briefly changed my role to implement a live series of gigs in Glasgow and Edinburgh at the companies chain of bars formerly Frankenstein’s for just under 1 year (Feb 2010 – Dec 2010). My main responsibilities as Marketing Communications Manager included the everyday management of our brands and marketing materials and activities, the recruitment and management of large teams of promotional… Show more I’ve worked with Saltire Taverns for nearly 5 years as Marketing Manager of the nightclub Shanghai. I briefly changed my role to implement a live series of gigs in Glasgow and Edinburgh at the companies chain of bars formerly Frankenstein’s for just under 1 year (Feb 2010 – Dec 2010). My main responsibilities as Marketing Communications Manager included the everyday management of our brands and marketing materials and activities, the recruitment and management of large teams of promotional staff, securing sponsorship deals with Universities, Clubs and Societies, setting up third party Business Development deals, handling payroll, accounting, processing purchase orders to overseeing and executing our overall promotional strategy including project management of large scale Student Freshers campaigns and gaining market share for our Loyalty Card. Saltire Taverns – Marketing Manager o Day-to-day management of our brands / marketing communications materials/activitieso Increasing sales for premium Saturday and Wednesday Student club nighto Developing sponsorship deals with University / College Societies and Clubso Creating third party business development dealso Budgetary control, financial reporting and general administrative dutieso Recruiting and training large promotional teams • Achievements: o Big increases in attendance and net profits for Saturday and Wednesday club nights o Steep rise in sponsorship deals / event activity with Edinburgh University Societies o Helped secure new contract with Heriot Watt University, renewed with QMU and continually built excellent relationships and deals with Edinburgh University o Created commercial partnerships and excellent incentive schemes with Bannatyne’s, City Cabs, Lipsy and various other non-conflicting business sectors throughout Edinburgh, offering exclusive discounts to our students with the use of our loyalty cards.See: www.unilife-card.com and www.shanghaiclub.co.uk Show less

Edinburgh, United Kingdom

Born To Be Wide runs once a month in Edinburgh (first Thursday at Electric Circus), is a Community Interest Company that was launched in February 2004 to provide a meeting place for those involved or interested in the Scottish music scene. A diverse range of musicians, journalists, promoters, label owners, festival organisers and friends of music, have taken part providing insight into their roles and DJing their all time favourite songs afterwards. Since April 2008 the night has hosted… Show more Born To Be Wide runs once a month in Edinburgh (first Thursday at Electric Circus), is a Community Interest Company that was launched in February 2004 to provide a meeting place for those involved or interested in the Scottish music scene. A diverse range of musicians, journalists, promoters, label owners, festival organisers and friends of music, have taken part providing insight into their roles and DJing their all time favourite songs afterwards. Since April 2008 the night has hosted seminars covering subjects such as How To Get A Gig, Unveiling The Mind Of A Music Journalist, A&R, Music PR, How To Get On The Radio, Music Management, Booking Agents, a Norwegian night and a German special. Wide Days was launched in 2010 and was created by the Born To Be Wide team, the music industry festival runs annually in Edinburgh during April at Edinburgh University Teviot Union.Born To Be Wide – As co-organiser my main responsibilities were: o Booking and programming bands / DJso Sourcing venues and negotiating favourable terms o Recruiting and managing staff/crew (box office, audio, film, photography, graphic designers) o Securing sponsorship / new revenue streams from cash investment to in-kind supporto Developing partnerships (Universities, private businesses, public bodies)o Negotiating and building relationships with various supplierso Marketing, promotion and audience developmento Contributing to the press campaigns by generating editorial press coverage www.borntobewide.co.uk Wide Days – Similar responsibilities and achievements as for Born To Be Wide: o Talking doing presentations at Universities and Colleges to encourage and energise attendance/sales among music based studentso Negotiated various venue deals from our daytime conference venues (currently Edinburgh University Teviot House) to multiple live venues for gigs in the eveningso Developed various accommodation, food and beverage partnerships and dealso Moderating seminars www.widedays.com Show less

Education record

Education record