Storytelling via data & visuals! Community builder

Teaching content marketing and digital PR to aspiring digital marketing students at RevoU, an Online Education platform designed for driven individuals who want to learn the skills needed to launch a successful career in the tech and digital industry. Among many things, here are the main topics covered: 1. Content ideation 2. Content Creation 3. Content DIstribution 4. Content Evaluation5. Link Building

- Lead reactive PR campaigns such as PS5 price prediction and Kpop content. The team has managed to obtain publications over 30 FREE top media coverages & backlinks, including GameRant, ScreenRant, Hypebae, and many others. This resulted in increased overall traffic by 15%.- Actively devise insights on all topics pertaining to the digital economy in Southeast Asia that successfully earned publications from reputable media such as Forbes, Bloomberg, Entrepreneur, ZDNet, Straits Times, and many others.

As a Content Marketer for Singapore, I am responsible for assisting iPrice's content to be featured on renowned publishers in the city-state. - Successfully featured our study on Singapore's most actively used e-wallet & e-payment apps on Straits Times.- Initiating strategic improvement to improve media relations. - Building a sustainable relationship with Singapore's top media. - Actively devise industry & market insights pertaining to the development of the digital economy in the city-state and in Southeast Asia. - Constantly collaborate with internal/external teams to produce and distribute insightful content to reputable publishers.- Developing & maintaining the existing relationship for mutual benefits to promote iPrice's brand credibility on Google & public.

- Acquiring an average of 10-20 high-quality links by consistently creating newsworthy content marketing campaigns to increase website authority on Google.- Research on key industry trends to generate creative ideas that will be executed into campaigns that garner free media coverages.

MooCommerce is a cross border provider solution that working closely with strategic partners to enable brands & products to reach global consumers with various localisation strategies.- Initiated the first SEM campaign on Amazon Marketing Services for the listed products to be optimised. As a result, generated sales over $3000 in the first two months. - Optimised the listed products to the top 50 on its category. This includes producing quality content through categorisation, maximise search keywords, high-quality images & video, and product description. - Drove additional traffic to product pages by implementing a marketing campaign from the optimised weekly newsletter, landing page, and post-purchase campaign.

As a cross-border shopping platform which connects buyers with travelers to purchase items from anywhere around the world, the company allows buyers to have access to many different popular brands and products that are offered overseas but not available in Malaysia. I am responsible for the following: - Writing a weekly blog on topics pertaining to the most popular product features & consumer insights.- Assisting the Marketing Manager in executing social media campaigns in building the brand's awareness.- Planned and executed social media platform with increased in number of followers by 300 with 100 likes on every post.- Conducted market research for further development of the company such as Freight Forwarding. Develop digital marketing plan that will be executed on a regular basis. - Increased the response rate with Travellers by 41.38% by closely monitoring & optimising the sales funnel for a better customer as well as traveller experience.- Excelled in the operations team upon the company's requirement from order management to the last mile.