Derik Beck Email & Phone Number

Allentown

• 5 direct reports including: Sales Manager, Sales & Marketing Manager, Parts Sales Associate, Director International Sales, Sales Engineer• Develop, implement and execute global sales and marketing strategy• Manage lobbying and government affairs activities regarding the National Defense Authorization Act (NDAA)• Manage public relations functions, online presence, website and tradeshow activities• Led sales and marketing activities for M917A3 Heavy Dump Truck program valued at $296m • Established partnership with FOCUS Entertainment to feature M917A3 in SnowRunner game• Responsible for social media platforms and content strategy• Key member capture/proposal team for Common Tactical Truck (CTT) Prototype / potential 5.1B

Allentown, Pennsylvania Area

Westville Nj

• Developed online strategy for including Google Listings, TripAdvisor listings and Facebook pages• YELP and YEXT National relationships established • Reputation review response strategy created• Expanding partnerships/presence with 3rd party delivery sites such as GrubHub and DoorDash• RFP development for new national website and digital marketing strategy

Horsham Pa

National brand with 50+ franchise locations and 33M+ in sales; focused on the transformation of this 50 year young company’s brand and transition from traditional to digital marketing practices. Developed the vision, direction, and execution of comprehensive consumer marketing campaigns including direct accountability of P&L; resulting in weekly same store sales growth exceeding industry average. Developed all online assets for Cottman. Key Initiatives:• Report to President, Cottman • Oversight for team of 8 in addition to 18+ reports from external vendors• Won 16+ awards and recognitions for website, blog and animation series• Launched review generation and review response programs; increased volume of reviews by over 110% with an average rating of 4.8 out of 5 stars• Led search engine optimization initiatives inclusive of research, strategy development and tactical execution achieving dominant positioning in organic search for local franchisees• Year over Year website results : o Organic Traffic up 46.18% /Direct Traffic up 46.41% o Social Traffic up 360.82%o New Users up 24.52% o Bounce Rate down 56.16% • Re-designed www.cottman.com – 50% user increase in (2) years• Developed Award Winning digital assets including www.cottman.com; The Cottman Man Blog; The Cottman Man Educational Video Series; The Transmission Physician Educational Video Series (Female Character)• Launched “National Check Your Transmission Day” - highest # of visitors to franchisee website in brand history

Horsham Pa

Operating company for both AAMCO Transmissions Total Car Care and Cottman Transmission and Total Auto Care with 700+ and 50+ Franchise locations respectively; hired as the marketing lead responsible for strategic development of marketing plans and execution for both brands to support sales and revenue objectives.Key Initiatives:• Reported to President and CEO, American Driveline Systems• Supervise support staff and freelancer/consultant team activity • Manage Public Relations functions for Cottman and AAMCO • Implemented PPC and SEO programs • Developed and executed social media strategies:o Cottman: launched Cottman Branded YouTube Channel, Facebook, and Twitter; o AAMCO: upgraded AAMCO Branded YouTube Channel, Facebook, and Twittero Social campaigns: Facebook Sweepstakes for 50th Anniversary; “50 Cars in 50 States” in partnership with “Military Order of Purple Heart” organization• Re-designed and re- launched Cottman’s Franchisee Portal and the AAMCO Franchise Development website• Launched local franchisee websites • Instituted online business listing profile program for entire Cottman brand• Restructured lead flow for franchise development leads into AAMCO’s CRM “FranConnect”• Restructured Local Listing Program for AAMCO

Managed all strategic and tactical digital, direct and CRM marketing activities in North America to support the overall growth of salesKey Initiatives:• Launched and maintained New Holland’s Digital Dealer Program: Web based CRM and quoting system for network of 750 dealers to receive and convert prospects into sales. • Project leader for various initiatives : Digital Dealer eNewsletter / Outreach Call Program / QPSS Charter Program / Regional Training Program / “Used Combine” Web Portal / Training Status Tab / Enrollment / Webinars• Developed Lead Generation Programs (Business to Business & Business to Consumer): o “Build and Price” Program: Identified 26 domains for targeted marketing campaigns (i.e. “buildmytractor.com”)• Member of launch team for the New Holland Agriculture Branded YouTube Channel• Led all efforts related to Customer Knowledge Database and integration into tactical brand marketing plans• Member of the Corporate Database RFP Committee• Responsible for being the second organization within the farm equipment industry to provide purchasing data (Uniform Commercial Code) directly to data dealers• Farm Shows/NASCAR events: Enhance user experience by using technology with touch screens & iPads; average 450 leads per event; increased lead generation by 700% for dealer development with 1st event

Led various strategic marketing projects, special events, customer loyalty group, photo/video shoots, animation/new technology, sales tools, and marketing databases. $3 million budget of $12 million department budgetKey Initiatives:• Managed efforts to improve search rankings, developed new copy for product pages, keywords, improved navigation• Led efforts to enhance customer experience with “Request Quote” forms for lead generation. • “FETCH” Direct Mail/Lead Generation Program: campaign targeted to 1K+ prospective customers, resulting in 100+ new trucks sales within a 9 month period• Implementation of new marketing CRM database (salesforce.com); enhanced response time to all stakeholders; engaged telemarketing firm to qualify leads • Developed design and execution of microsites for 4 product line websites• Developed and led various innovative marketing campaigns including but not limited to:o Mack Driving Skills Safety Challenge: Increased awareness of new product line with soft-sell approach by developing an obstacle course for two major annual tradeshows. o Bulldog “Reality TV” Brochure: Development of spoof brochure and b-roll footage for nationwide PR. • Managed construct of workshop presentations, for World Sales Conference for 1500+ attendees • Developed and responsible for VIP Customer Loyalty Group “Mack Pack” consisting of 200+ C level executives• Team member for new product launches and brand identity initiatives• Led various animation projects from inception and development of storyboards through final production including: o MP7 2010 Engine Systems Explorer Animation; Mack Cab Interior Animation; Mack Driving Skills Safety Challenge Animation, Co-Pilot Video

• Implemented new business process for advertising firm. • Assisted President in the company's re-branding process including development of sales collateral. • Acquired new clients

Created/co-founded internet job posting website. Recruited clients through cold calling, networking events and meetings w/local & regional business owners and executives. Key Accomplishments:• Lehigh Valley Collegiate Career Expo - Project manager which brought 15 colleges & universities together to help their students find employment opportunities with employers. Over three years 261 employers and over 2,750 students attended this event.• Interns 2002 - Series of eight events across the LV for interns to interact and socialize. Over 150 interns attended from 14 area employers. • Lehigh University Small Business Development Center Video - Selected to be featured in a video with 3 other start-up companies that were founded by young entrepreneurs. Video showcased to high school students across PA as way to inspire other young entrepreneurs to start a business.• 2002 Nominated - Top 20 Under 40 Member of the Business Community on the Fast Track to Success (EPBJ)

• Top sales performer for airport advertising firm. • Consistently exceeded monthly sales quotas, clients included both small regional accounts and large national accounts. • Co-supervised team of 15 reps. • Re-designed the sales training manual and process for new sales personnel. • Exceeded $1mm in sales.• 2000 End of Year Awards Ceremony (Won 2 of 3 Awards): Most Contracts & Highest Dollar Amount• 1998-2000 Monthly Awards: Most Contracts - 7 Awards / Top Dollar Producer Award - 8 Awards / Longest Term Award - 7 Awards• Rookie of the Year Award 1998

Bachelor Of Science - Bs, Marketing

Activities and Societies: Class President - 1994 Class President - 1995 Captain of the JV Basketball Team - 1994

Bachelor Of Arts - Ba, Business Administration And Management, General