Derik Beck Email & Phone Number

Allentown

• 5 direct reports including: Sales Manager, Sales & Marketing Manager, Parts Sales Associate, Director International Sales, Sales Engineer
• Develop, implement and execute global sales and marketing strategy
• Manage lobbying and government affairs activities regarding the National Defense Authorization Act (NDAA)
• Manage public relations functions, online presence, website and tradeshow activities
• Led sales and marketing activities for M917A3 Heavy Dump Truck program valued at $296m
• Established partnership with FOCUS Entertainment to feature M917A3 in SnowRunner game

Allentown, Pennsylvania Area

Westville NJ

• Developed online strategy for including Google Listings, TripAdvisor listings and Facebook pages
• YELP and YEXT National relationships established
• Reputation review response strategy created
• Expanding partnerships/presence with 3rd party delivery sites such as GrubHub and DoorDash
• RFP development for new national website and digital marketing strategy

Horsham PA

• National brand with 50+ franchise locations and 33M+ in sales; focused on the transformation of this 50 year young company’s brand and transition from traditional to digital marketing practices. Developed the vision.
• Report to President, Cottman
• Oversight for team of 8 in addition to 18+ reports from external vendors
• Won 16+ awards and recognitions for website, blog and animation series
• Launched review generation and review response programs; increased volume of reviews by over 110% with an average rating of 4.8 out of 5 stars
• Led search engine optimization initiatives inclusive of research, strategy development and tactical execution achieving dominant positioning in organic search for local franchisees

Horsham PA

• Operating company for both AAMCO Transmissions Total Car Care and Cottman Transmission and Total Auto Care with 700+ and 50+ Franchise locations respectively; hired as the marketing lead responsible for strategic.
• Reported to President and CEO, American Driveline Systems
• Supervise support staff and freelancer/consultant team activity
• Manage Public Relations functions for Cottman and AAMCO
• Implemented PPC and SEO programs
• Developed and executed social media strategies:o Cottman: launched Cottman Branded YouTube Channel, Facebook, and Twitter; o AAMCO: upgraded AAMCO Branded YouTube Channel, Facebook, and Twittero Social campaigns.

• Managed all strategic and tactical digital, direct and CRM marketing activities in North America to support the overall growth of salesKey Initiatives:
• Launched and maintained New Holland’s Digital Dealer Program: Web based CRM and quoting system for network of 750 dealers to receive and convert prospects into sales.
• Project leader for various initiatives: Digital Dealer eNewsletter / Outreach Call Program / QPSS Charter Program / Regional Training Program / “Used Combine” Web Portal / Training Status Tab / Enrollment / Webinars
• Developed Lead Generation Programs (Business to Business & Business to Consumer): o “Build and Price” Program: Identified 26 domains for targeted marketing campaigns (i.e. “buildmytractor.com”)
• Member of launch team for the New Holland Agriculture Branded YouTube Channel
• Led all efforts related to Customer Knowledge Database and integration into tactical brand marketing plans

• Led various strategic marketing projects, special events, customer loyalty group, photo/video shoots, animation/new technology, sales tools, and marketing databases. $3 million budget of $12 million department.
• Managed efforts to improve search rankings, developed new copy for product pages, keywords, improved navigation
• Led efforts to enhance customer experience with “Request Quote” forms for lead generation.
• “FETCH” Direct Mail/Lead Generation Program: campaign targeted to 1K+ prospective customers, resulting in 100+ new trucks sales within a 9 month period
• Implementation of new marketing CRM database (salesforce.com); enhanced response time to all stakeholders; engaged telemarketing firm to qualify leads
• Developed design and execution of microsites for 4 product line websites

• Implemented new business process for advertising firm.
• Assisted President in the company's re-branding process including development of sales collateral.
• Acquired new clients

• Created/co-founded internet job posting website. Recruited clients through cold calling, networking events and meetings w/local & regional business owners and executives. Key Accomplishments:
• Lehigh Valley Collegiate Career Expo - Project manager which brought 15 colleges & universities together to help their students find employment opportunities with employers. Over three years 261 employers and over.
• Interns 2002 - Series of eight events across the LV for interns to interact and socialize. Over 150 interns attended from 14 area employers.
• Lehigh University Small Business Development Center Video - Selected to be featured in a video with 3 other start-up companies that were founded by young entrepreneurs. Video showcased to high school students across PA.
• 2002 Nominated - Top 20 Under 40 Member of the Business Community on the Fast Track to Success (EPBJ)

• Top sales performer for airport advertising firm.
• Consistently exceeded monthly sales quotas, clients included both small regional accounts and large national accounts.
• Co-supervised team of 15 reps.
• Re-designed the sales training manual and process for new sales personnel.
• Exceeded $1mm in sales.
• 2000 End of Year Awards Ceremony (Won 2 of 3 Awards): Most Contracts & Highest Dollar Amount

Bachelor Of Science - Bs, Marketing

Activities and Societies: Class President - 1994 Class President - 1995 Captain of the JV Basketball Team - 1994

Bachelor Of Arts - Ba, Business Administration And Management, General