Derina O'Connor Email & Phone Number

Professional senior marketer with a wealth of experience in achieving consumer engagement and superior brand recognition,significant market share increases and/or cost savings for: Diageo (Guinness, Budweiser, Smithwick’s Harp, Carlsberg on & off trade), Northern Foods (Goodfella's),The National Dairy Council, Glanbia, Danone, Coca-Cola, Health & Safety Authority - REACH, ESB, McNally Design, SG World, RME, Thermodial, Ballymaloe and Finches.In Diageo Derina successfully progressed through roles from Guinness & Budweiser PR to leading the portfolio off trade Guinness Ireland Group promotions. During Derina’s tenure the Guinness Ireland Group packaged market share grew ahead of the market. Following this Derina moved onto maximize the Harp brand profitability & evaluate NPD opportunities.In 2000 Derina set up O’Connor Marketing which delivers focused customer insights, clear strategy, effective development, implementation & evaluation of communication campaigns. These combine to deliver sustainable brand growth via strong brand awareness and copper fastening customer loyalty. The output can be seen in highly effective FDP advertising, national and regional through the line campaigns, very targeted programmes, direct response campaigns, social and digital marketing, national and regional promotions & PR events. In recent years Derina has led the programmes to deliver strong results in terms of consumer engagement and brand awarenessAlways interested in opportunities to support sustainable business growth.Specialties: *

Listed skills include Marketing Management, Digital Marketing, Marketing, Brand Development, and 25 others.

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  Founder And Marketing Consultant

  O'Connor Marketing

  Ireland