An EV charging infrastructure developer and operator. Creating the largest private network of EV chargepoint for end users, fleets and last mile delivery vehicles.www.evmerge.com

Heading the business at Dutronix, a startup focused on solar energy, storage, EV charging and energy management.

Heading the Solar Divison of Al Naboodah Group. In charge of EPC, O&M, Distribution and driving innovation in the Solar Industry.

Part of the ESPMO team setup to drive the group strategy, identify & execute business opportunities and act as the project management unit for all business projects in the Group.Handling projects from Construction, Electrical & Lighting, Automotive and Travel & Tourism sectors. Expanded business into Saudi Arabia, Vietnam and Oman.AchievementsNew showrooms launched: 6 New businesses launched: 2

Setup and headed the first Business Development and Marketing division of SMKA Electric focused on creating and developing the SMKA brand in the Middle East. Reporting directly to the General Manager, the role involved aiding the business in an aim to achieve an objective of doubling the Net Profit by 2016 and tripling the company revenue by 2020. Strategic Marketing - to build and promote the brand and its associated products in the market catering to B2B and B2C segment within the construction industry. The role involved performing business and market intelligence, pricing strategy, VOC (Voice of customer) and developing comprehensive marketing plans focusing on growing sales and increasing profitability which included marketing campaigns, events, consultant & contractor marketing and branding initiatives.Business Development - to identify, document and execute a growth strategy for the business. The role involved working with internal and external stakeholders to maximize the growth, development and ROI of our current portfolio and develop future portfolios through analysis of market trends, competitors and understanding customer needs. Three focus areas were a. Develop new products b. Expand B2C customer base via more showrooms c. Expand geographicallyKey Projects:1. Group Customer Loyalty Program - for 8 companies (Automotive, Heavy Equipment's, Tyres, Electrical & Lighting , Tours & Travels, Cargo, Furniture and Agriculture)2. Dubai Quality Award - for 4 showroom in UAE3. Microsoft Dynamics CRM (Customer Relationship Management) - core member of design & implementation team

Hired to setup a new marketing division for the newly formed business of GE. Role involved developing the brand through various marketing initiatives, getting the company registered and approved with all consultants and government entities, advertising in online and print magazines, create marketing material for sales, references and promotions.