In this role, I have extended my responsibilities beyond performance marketing to additional channels such as Search, Social, and Programmatic. Furthermore, I am also responsible for leading the Technology and eCommerce team and overseeing digital trading activities. My job includes formulating clients' digital strategies, ensuring operational excellence in digital operations, business development, and developing the team's competencies.

I am responsible for leading a team of performance specialists in delivering business impact from digital campaigns, measured by Return on Advertising Spend (ROAS) and Gross Merchandise Value (GMV). I manage clients from various industries, including insurance, banking, retail (cosmetics, fashion), and consumer electronics.

I lead the Brand Publishing business, overseeing from client acquisition, development of strategy, to execution planning and delivery of services. I am responsible to meeting the client KPI on budget. Brand Publishing is a marketing strategy where brand put itself as publisher rather than as advertiser. The Brand Publishing strategy is a hybrid of branding, communications, journalism, digital and performance.

I am responsible for all marketing and communication activities of 3Dolphins --the applied AI solutions for improving customer experience. Marketing is sharp focused on lead generations and market education.

Responsible for product development, operations and overall business of technology solutions of the company. The flagship technology solution of the company is the TV Sync Platform. It enables digital campaigns to start and stop based on TV content as trigger.

Responsible for building and developing Redcomm's media buying and performance marketing service business. I do this by cross-selling and up-selling to existing clients as well as acquiring new clients through pitches. Area of responsibilities also include ad operations, commercial agreements with media owners and training.

Responsible for developing Facebook's business from the E-Commerce, Retail and Travel verticals. I do this by helping clients with industry thought leadership, technical resources, consultation on to how to get the best ROI from Facebook, and day-to-day support in using the Facebook platform (working closely with Client Solution Manager).

CtrlShift is the new independent marketing technology company formed after the merger of Better Digital Solutions, Adzcentral and Asia Digital Venture. The company was created to meet the increasing need for marketers to skillfully execute digital marketing strategies, reaching audience across all platforms and publishers, using the most sophisticated marketing and advertising technology. Responsible for developing CtrlShift's business in Indonesia. I do this by focusing on Programmatic Advertising services and exclusive representation of LinkedIn and Spotify.

The company is the exclusive representative of major credible and reputable global publishers and advertising platforms including LinkedIn, Waze, ESPN Digital, BBC.com, Qunar and Baidu. I was responsible for setting up and growing the Indonesian business.

Interaksis a sole proprietorship that provide content services in the area of enterprise technology.

Lead and manage product development, brand development, system development and application deployment projects across Bisnis Indonesia Group. Responsible for product's technical support and operation management.

I was responsible for setting up the Digital Media unit, develop the digital business development across Bisnis Indonesia Group, build and manage products, and supervise operations. Leading the team to achieve 10-fold growth in revenue from digital business, after major re-branding of existing online service, adding several new products and other strategic initiatives.

I was responsible for enterprise IT systems business and technology news. I covered topics such as IT management, IT governance, ERP, CRM, SCM, SOA, grid computing, enterprise architecture.

Plan and execute marketing communications strategy for artists under management. Develop communities and fans groups. Coordinate promotion activities with major label. Clients include Shanty, Tere, Bunglon, Bunga (band), Wayang, ME, Melly Manuhutu.

Managing musicians fans club activities which includes correspondences, merchandising, events and publications.