Responsible for digital presence of Ryan Auto Mall, consisting of Ryan Chevrolet Cadillac (Buffalo), Ryan CDJR (Buffalo), Ryan CDJR (Monticello) & Ryan Bargain Lot (Buffalo). Experience/ongoing duties include: Development and execution of digital media strategies that perform in tandem with overall advertising.Leading digital marketing efforts to drive traffic, customer acquisition & revenue growth.Understanding of BDC processes for lead capture & follow up.Management of SEO, display & paid search through outside agencies.Creating & distributing content for websites and e-mail, both in-house & with external marketing agencies.Creating & distributing content supporting Ryan Auto Mall on social media, including Facebook, YouTube etc. along with any emerging platforms.Reputation management by implementing robust efforts in collection of online reviews. Over 14,000 reviews at DealerRater.com, Google & Cars.com. Accolades include 42 MN Dealer of the Year Awards (DealerRater.com) across all brands. Responsible for responding directly or through an agency to reviews and for updating all Google My Business pages & other business listings.Utilizing Google Analytics to track website activity, KPIs, & trends.Managing website properties directly & through utilization of advocate teams at outside agencies.Able to leverage CRM and analytics tools to enhance communications for customer engagement, conversion, and retention. Experienced programmer of business rules, templates, and workflows in DealerSocket, Eleads & DriveCentric.Automotive sales expertise with experience in the industry from 1994 to present. Multiple Top Sales Producer awards at local and regional level with Saturn.Accurate, composing of new & used vehicle descriptions (consistently >1000 vehicles) & for overseeing the in-house execution of photographing inventory with customized overlays. Sales trainer, appraiser & desk manager when required.Communicate effectively across all internal stakeholders.

Managed online presence for the stores. Updates to all OEM and 3rd party websites. Sold new and used vehicles. #1 in Sales for Saturn in North Central region from 2005 through 2009. #1 in sales for Saturn of Burnsville for every one of the 121 months the store was open. Introduced DealerSocket CRM to the stores and worked as a "power-user" to update templates, business rules and ensure customer records were matched to the DMS for sales and service.

Chief Engineer and Senior Officer. Responsible for day to day running of the Engineering and Maintenance departments. Author of all Policies and Procedures manuals for the ancillary departments of Engineering, Catering, Supplies, Processing/Distribution and Housekeeping for the King's Fund Accreditation Project.