DeRochelle Coleman is a seasoned entrepreneur and marketing executive with over 20 years of dedicated excellence in marketing and production. Currently, he is the Vice President of Production at FUSE Advertising, where he plays a pivotal role in leading creative strategies for the firm.DeRochelle's career began at Warner/Elektra/Atlantic Corporation (Warner Music Group), where he worked as an Artist Development Representative. During his tenure, he was instrumental in developing market presence for major label artists, including Linkin Park, Missy Elliott, Yolanda Adams, T.I., and Jason Mraz.As co-owner of Shock City Studios, the most trusted recording studio in St. Louis, DeRochelle oversees a large-format facility that specializes in music recording, podcasts, audiobooks, and post-production services. His impressive client roster includes Bad Boy Records, DJ Khaled, Pitbull, Outkast, Nelly, Lil' Kim, Future, SZA, The National Blues Museum, NBC’s *The Voice*, and *American Idol*. In 2015, he served as one of the executive music producers on the Kids Rock Cancer Documentary, narrated by renowned broadcaster Bob Costas, earning an Emmy Nomination in the Human Interest-Program/Special category.DeRochelle joined FUSE Advertising's creative team in 2012, where he has been a key contributor to the creative direction of campaigns for world-class brands, specializing in urban and multicultural markets. His notable projects include the historic Obama for America campaign, Hyundai Motor America, and Anheuser-Busch.In his spare time, DeRochelle enjoys performing live music and speaking at colleges and universities about the music industry through Volunteer Lawyers and Accountants for the Arts (VLAA). He is a life member of Kappa Alpha Psi Fraternity, Inc., and Phi Mu Alpha Sinfonia Fraternity of America, Inc.