Derrick Barlow Email & Phone Number

Toronto, Ontario, Canada

Brampton, Ontario, Canada

Toronto, Canada Area

• Manage Meat Alternative and HABA for Sobeys Ontario, Atlantic & Western Canada including Trade spend, Promotional spend, Promotional Grid and Advertising dollars. Successfully grown overall business by 9% YOY for the.
• Manage all Brands for FreshCo Banner Ontario & Western Canada
• Category Captain for the Meat alternative channel for all Banners (Sobeys)
• Successful launch of over 45 new items worth over 6 million dollars in sales.
• Successful reducing Trade Spend by 3% resulting in $145.000 annually savings
• Developed and implement Consumer Marketing programs

• Responsible for Foodservice Brokers and Distributors network in Canada.
• Head Office responsibility for Compass Group, Sodexo, Aramark, and Sysco.
• Successful grew business 8% for last 7 years.
• Work Cross Functionally with Manufacturing & Marketing on new product development projects.
• Successful negotiations on multiple year contracts with Sodexo/Compass Group worth estimate 1.6MM annually.
• Responsible for monthly forecasting, trade spend and deduction clearing.

• Responsible for Gas/Convenience Broker Network and Distributor network across Canada
• Manage Giant Tiger Broker
• New customer development including Canadian Tire, Shell
• Responsible for the development of customers in alternative channels for the purpose of clearing close to code products and products that are deemed at risk
• Mange CJR Wholesale, Red Apple Stores
• Responsible for yearly Budgeting including Trade Spend, Volume, Promotional planning

• Managed a network of 5 Food Brokers across Canada
• Responsible for all Foodservice Distributors across Canada including Sysco and G.F.S. including all region programs
• Head Office responsibilities for HealthPro, L.T.C. and Compass Group
• Successfully completed HealthPro R.F.P. and was awarded a 3-year contract
• Responsible for Monthly forecasting of all products
• Conducted product education days for Healthcare sector