Helping celebrities and personalities grow their brand by creating monetizable fan experiences, designed to engage and grow fans all around the globe.

Leads the creative team to position the "come to market strategy" for various small consumer electronics both retail and direct to consumer. Provides strategic direction and execution of revenue generation, while expanding global brand marketing and corporate communication through initiatives such as public relations and social responsibility. Builds and executes e-commerce strategies focusing on global expansion, channel integration, and additional opportunities for growth. E-commerce oversight through the understanding of key performance reports ensuring that the business meets revenue and customer satisfaction goals. Managing the eCommerce team, create directives to optimize SEO, email and affiliate marketing, social media conversion, and SEM.

Deliver on each client’s brand platform to establish a proprietary and compelling 360 degree approach to image, voice and content that supports the brand’s business and product strategies while building credibility with new and existing audiences.Partner with internal team and outside agencies as needed to brief teams on the brand aesthetic and voice and provide constructive critique throughout their creative processes. Work intimately with all art directors and the creative teams on all needs from video, graphic design, landing page development and design, etc. to meet monthly, quarterly and yearly content creation goals. Provide direction on how to leverage campaigns appropriately by medium across a wide range of media types – radio, OOH, Print, video, digital media, organic social media, paid social media, company website.

Lead all visual communication aspects of each brand, in collaboration with the internal Creative team, Brand. Maintain Intimate understanding (executing, conceptualizing and overseeing) of art direction, design, UX, and e-commerce. Establish a strong external-facing online brand using social media, Facebook, and brand websites and other digital channels. Manage team of Art Directors and Visual Stylists to executive the many brands and their strategy across all marketing channels.Manage workflow and project status to ensure on-time delivery of requested assets. Identify opportunities within current processes to ensure quick delivery and high quality of all creative work.

Build, develop and establish the brand voices of the Pepe Jeans, & it’s subsidiary brands, utilizing digital, social media and traditional channels to cultivate brand awareness, value, reputation and preference among target audiences. Maintain brand standards across all channels by working with and offering guidance to the management and leadership teams. Engage and manage agencies, domestic and international, as needed.

Lead the domestic rollout of Max & Jill department store. Create and execute the come to market strategy focusing on low-cost high-value fashion. Identify local expansion, channel integration, and additional opportunities for growth.Helped to Identify emerging business and consumer trends, technologies and develop strategies and marketing plans to enable Max & Jill's to meet objectives while enhancing the customer experience.

Create, develop and execute comprehensive, transparent, measurable marketing strategies to drive domestic and international sales for both ecommerce and retail clients. Lead the strategic design, development and implementation of new digital and print communication solutions.

Lead in the collaborative development of conceptual artwork, sketches, storyboards and product pitches which define and convey your artistic vision. Worked with the Creative Director/Agency Heads to ensure that art priorities are effectively defined and processes meet the product’s goals in a timely fashion. Produce and direct strong conceptual and expressive illustrations that are engaging and reflect a cohesive brand illustration aesthetic.Worked closely with our CMO, design team and marketing team to produce consistent and on-brand marketing materials. Discover, Develop and maintain print media, interactive layout design, social media, email blasts and website design for clients; Johnson & Johnson, KFC, Heart Truth, and KY. Worked closely with all aspects of the creative team from Designers, Programmers and Art Directors. Responsible for the creation of style guides and related materials for internal and external teams.