Leading Jollibee Food Corporations Digital Business Channels (web, app, kiosk and 3P Delivery) for all North America Brands which includes Jollibee, Red Ribbon, ChowKing, Smashburger and Coffee Bean. Responsibilities include leading digital platform strategy, overall digital user experience, solution architecture, development roadmap, dev ops, digital data, marketing technology, analytics and SEO.

Led Jollibee Food Corporations Digital Business Channels for all North America Brands which includes Jollibee, Red Ribbon, ChowKing, Smashburger and Coffee Bean. Responsibilities include leading digital platform strategy, overall digital user experience, solution architecture, development roadmap, dev ops, digital data, analytics and SEO.

Led Jollibee Food Corporations digital road map and online ordering platforms for all North America brands which include Jollibee, Red Ribbon, ChowKing, Smashburger and Coffee Bean. Responsibilities include providing oversight, strategic guidance and mentoring each brands digital teams to ensure a best in class user experience on all digital channels (websites, mobile apps, 3rd party delivery channels and self ordering kiosks). Responsibilities also include leading the organizations SEO strategy and helping each brand to grow their digital sales as efficiently as possible.

Led Jollibee Food Corporations digital road map and online ordering platforms for its three Philippines Brands (Jollibee, Red Ribbon and ChowKing). Responsibilities include owning the website, mobile app and 3rd party delivery channels.

ECOMsultant specializes in providing strategy and tactical execution for companies seeking growth in their eCommerce business. With over 12 years of eCommerce experience, I've helped clients in almost every industry to achieve success in their online sales goals. You can see my full portfolio at https://ecomsultant.com/portfolio/Areas of expertise:- eCommerce strategy, execution and organization- Omni-channel and multi-channel strategy with an emphasis on online marketplaces- User experience (UX) design and optimization- Website design and development (Shopify Partner & Magento Certified)- Digital marketing (SEO, SEM, SMM and email)

I started ECOMsultant as a way to help smaller business outside of my day job to achieve their eCommerce goals on a limited budget. While I was a full time Director of eCommerce at various companies, I've gained a lot of experience over the years and enjoy sharing that knowledge with others. You can see my full portfolio at https://ecomsultant.com/portfolio/

Lead all eCommerce activities including UI/UX design, Customer Acquisition, Product Development, Content Management, Merchandising and Digital Roadmap.Oversaw SEO strategy and implementation for www.tacobell.com and all Taco Bell owned micro-sites. Provided eCommerce strategy to evolve Taco Bell’s user experience and manage the digital road-map for all eCommerce platforms Identified emerging opportunities to transform the eCommerce consumer experience at Taco Bell

Helped lead Taco Bell through a massive design, development and multi-system integration project to re-platform Taco Bell's website & mobile app (iOS/Android) Patent 11449925Lead SEO strategy and implementation to drastically grow Taco Bell's organic traffic and revenueManage existing partner and agency relationships to produce prototypes and designs as well as research, vet and spearhead new technology partnershipsCoach and develop team to drive big results as well as educate and inspire the organization around digital innovation

Consulted with clients about eCommerce business strategy, infrastructure setup, platform selection, store development, online marketing, user experience optimization, scaling operations and expanding onto marketplaces.Supported business development for all eCommerce related projects by understanding potential clients needs in order to identify the best solution.Planned and oversee eCommerce development projects to ensure the right platform and features are utilized to meet each clients unique business requirements.Advised online marketing professionals to support existing and future clients with implementing online marketing tools such as SEO, SEM, CSE, Email Marketing and Social Media Marketing.Guided clients who want to expand their eCommerce sales onto marketplace platforms such as eBay, Amazon, Rakuten and Newegg, while also helping them to manage their inventory across multiple sales channels.

Developed overall eCommerce marketing plans to expand across multi-channel marketplaces such as eBay, Amazon, Rakuten and Newegg.Rebuilt eCommerce website on Magento platform with a focus on improving user experience through improved: site navigation, auto suggestive search, category structure, landing page design, product promotions as well as introduced new features like shopping cart abandonment.Implemented and optimized targeted acquisition marketing programs such as SEO, SEM, CSE, email marketing, social media marketing and loyalty programs.Worked with executive management to determine department KPI, performance goals, compensation plans, policies and procedures.Collaborated with product managers and marketing to develop and implement promotional calendar, online sales, content initiatives and merchandising initiatives to drive sales and strengthen customer relationships.

Grew eCommerce sales by 400% from $400K to $1.6M per month by optimizing its online sales strategy for its digital footprint: website, eBay stores and Amazon account.Developed department processes, procedures, KPI and reporting to ensure optimum performance to exceed monthly goals.Managed product, customer and order databases for multi-channel commerce via ChannelAdvisor which integrated with our company ERP system.Lead a team of online product managers, customer service representatives, sales associates and a social media specialist as well as managed all eCommerce vendor accounts.

Managed multiple custom eCommerce website development projects simultaneously from start to finish utilizing tools such as Basecamp and Excel Gantt charts.Worked closely with clients to develop sound eCommerce strategies that utilized best practices and the latest online tools.Translated all client’s business needs into wire frames and technical requirements for graphic designers, developers and programmers.Assisted in sales of online development projects ranging from basic websites to complex eCommerce websites with various integrations.

Established a solid eCommerce brand as well as a B2B focused brand to grow both eCommerce sales as well as product acquisition.Oversaw and optimized multiple company websites and eBay stores to improve sales performance, SEO, and overall user experience.Analyzed online sales metrics using Terapeak, CSV exports and Excel pivot tables to determine an optimum sales strategy.Created all forms of online and offline marketing which included creating flyers, custom HTML emails, PowerPoint Presentations, website banners, social media and more.