Derrick J. Bazemore Email & Phone Number

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

• Primary team member responsible for post-sale project management, roadmap execution, cross-functional strategy, program delivery, reporting analyses and case studies, and client satisfaction across active campaigns for Bankrate's integrated marketing department.• Worked externally with both agency and in-house teams of major companies in the financial services vertical – including American Express, Barclays, Goldman Sachs and Wells Fargo.• Managed workflows and deliveries across multiple internal teams using Agile tools (Jira, Confluence, Asana). Built workflows, organizational systems and dashboards (Airtable) to track and maintain hundreds of assets and their corresponding performance data. Leveraged these to analyze KPIs, establish benchmarks, and discover insights across all marketing campaigns.• Distilled performance and traffic insights to inform forecasting, and to design and evolve quarterly goals alongside other stakeholders.• Contributed to high-level department planning and evaluation by managing billing and accounting for integrated marketing campaigns.

Charlotte, North Carolina Area

• Responsible for quarterly goal execution and overseeing high level operations of CTV/VOD Vudu business – including sales strategy, ad opportunity management, budget execution, operations troubleshooting, and client servicing.• Worked externally with both agency and in-house teams of major companies in CPG and Entertainment verticals – including Conagra, LG, Energizer, Lionsgate, STX and Paramount.• Influenced strategic business decisions and maintained retention with ROAS and ROI optimization. Adaptive strategy reporting on entire Vudu OTT business included weekly optimization alongside senior leadership team.• Designed and established strategy, research, and case studies to extrapolate data-driven trends and insights from audience and platform behavior; leveraged into scalable reporting and benchmarking standards for the OTT vertical.• Responsible for full post-sale campaign pipeline – from direct and programmatic media planning through live flighting, post-flight reporting, analysis, and deliverables – as well as client comms and relationships. Managed campaign flights using a number of tools including DV360, SpotX, Innovid, and Appnexus.• Trained all incoming members of the team, and managed direct report analysts.

Venice Beach, Ca

• Led channel and asset management and client services for over 30 enterprise clients including Viacom, NBC Universal, and the NFL.• Developed best practices, organizational systems, and research and reporting methods across multiple social platforms (YouTube, Facebook, Snapchat) which became templates adopted and distributed throughout the company.• Owned the creation and implementation of media reporting strategies, workflow, and competitor analyses – resulting in defined benchmarks.• Managed a team of multi-leveled reporting specialists to develop and deliver reports to premium enterprise-level brands and digital content producers.• Developed marketing assets and sales collateral via case studies across different verticals within the digital video landscape. • Collaborated cross-departmentally to create more efficient solutions for clients and scalable reporting tools.

Venice Beach, Ca

• Was one of three initial employees chosen to launch and develop the company's channel management project, and was instrumental in helping it grow from a project into a multi-million dollar earning department.• Utilized proprietary technology to deliver actionable media insights to enterprise brands and channels, resulting in proven increased KPIs like organic views, watch time, and subscriber growth.• Responsible for onboarding channel management clients, maintaining client communication and relationships, and providing creative strategies to meet client goals.• Became YouTube-certified in Audience Growth.

Venice Beach, Ca

• Utilized YouTube CMS to claim and manage digital assets on behalf of premium music and movie content owners including Lionsgate, Sony Music Entertainment, Universal Music Group and Warner Music Group.• Collaborated with client teams to optimize reach for campaigns; particularly concerning album releases, music video releases and film premieres.• Conducted research projects and implemented resulting strategies to better serve client needs.

Burbank, Ca

• Post-production for animated TV series “Beavis & Butt-Head (2011).”• Edited Mike Judge's recording session audio and prepared dailies for producer screenings.• (Credits on IMDb)

West Hollywood, Ca

• Wrote coverage for feature scripts, copy edited feature scripts in development.• Organized confidential information for Ridley Scott; ran personal errands.

Bachelor Of Arts - Ba, Communication And Media Studies

Activities and Societies: Lambda Pi Eta (National Communications Honor Society).

Bachelor Of Arts - Ba, Spanish Language And Literature

Activities and Societies: Sigma Delta Pi (National Collegiate Hispanic Honor Society).