Derrick Mclean Email & Phone Number

Chicago, Il, Us

Greater Chicago Area

Hoboken, New Jersey, Us

Hauppauge, New York, Us

Chicago, Il, Us

West Palm Beach, Fl, Us

Worked as a Search Engine Strategist at Digital Target Marketing Agency. • Optimizing clients Google and Bing search, display, and re-marketing campaigns. Monitoring and adjusting keyword bids, adding negative keywords, and changing keyword bid strategies. Following industry best practices while hitting target CPA goals.• Reporting performance to clients and communicating goals and strategies with the media buying team and graphics design team. • Working with a diverse range of direct response e-commerce products and real-estate clients like Tarek El Moussa from Flip or Flop and Hoover Vacuum Cleaner to name a few. • Used Softwares like Kenshoo and internal API systems to test new tools and continuously grow client accounts.

Singapore, Sg

Relocated to Singapore to work with one of the fastest growing health & beauty social e-commerce companies. • Develop social media strategies by planning, researching and creating highly engaging content that targets global audiences across various social media channels (e.g., Facebook, Instagram, Twitter, YouTube)• Conceptualize and execute innovative social media campaigns and competitions to drive awareness and engagement• Track and monitor daily account activities (including growth, engagement etc.) and performance of campaigns• Monitor and listen to online conversation within the company’s social media channels; responded to questions of followers and made strategic suggestions based on this conversation• Identify, recruit and manage influencer/brand ambassador programs• Conceive and develop efficient and intuitive marketing campaigns with influencers/brand ambassadors to gain maximum exposure for the brand via various online platforms• Work within a variety of social media management tools and content management system for scheduling and publish content on a global scale• Work with our design team to create unique and engaging content• Researched and developed competitor analysis across various brands

Chicago, Illinois, Us

As a social media marketing intern I work with 38th Street Studios and their clients to mange various social media accounts, posts blogs, and share analytic reports.

Northbrook, Il, Us

Served as a paid intern for a global leader in the flavor and fragrance industry; Bell Flavors and Fragrances. Worked in production for a wide range of botanical extracts incorporating food and formulators, cosmetic, personal care and household products, all of which were shipped both domestically and internationally.

Ottawa, Ontario, Ca

As a GenM sponsored social media marketing student, I have been chosen by a company to complete a 2 month work placement where I am responsible for their Facebook ads. During my work placement, I work with a GenM mentor who helps guide me in the latest tools and strategies in Facebook marketing.

Las Vegas, Nv, Us

Worked on account receivables, payables and bank reconciliations. Recorded data on artist payments.Completed projects in a timely manner for upper level management.

Prairie Du Sac, Wi, Us

Provided excellent customer service to Culver's patrons in a fast paced food service restaurant. Handled various purchase transactions using a variety of currency methods.

Bachelor’S Degree, International Business

International Business- Marketing

Education record