Derrick Minutello Email & Phone Number

Tampa, FL, US

Tampa, Florida

• Digital Marketing Strategies
• Advertising Budget Planning
• Keyword Research
• Campaign Builds & Maintenance
• Bid & Ad Optimizations
• Campaign Audits

Tampa, Florida, United States

Tampa, Florida, United States

Tampa, Florida, United States

• Lead a team of 6 digital strategists in efficient and scalable strategies to enable them with the confidence they need to take their client's products and services to market.
• Documented and updated standard operating procedures for the digital strategy as well as training material for new hires to help them quickly onboard onto their role.
• Improved monthly reporting process decreasing the time by 50% by reducing the data entry and the time of completion from a 30-days to the first week of the month.
• Developed the 2022 digital marketing strategy slide deck for our sales and service team.
• Set and achieved a personal goal of growing client leads in aggregate by 23% and retaining my book of business with a 94% contract renewal rate in 2022.
• Hosted training sessions across departments on how to leverage data for clients with Google Trends, Analytics, and Ads.

Tampa, Florida, United States

• Your source for local & national digital marketing strategies for lead generation, brand reach, market saturation, and growth.
• Serving local home service verticals with competitive research, strategic planning, and analysis of web properties and advertising channels with a focus on opportunity and growth.
• Provide budget recommendations to improve stability and growth with multi-channel digital marketing campaigns focusing on expanding market share.
• Assist the sales team with requests for proposals on custom digital marketing campaigns for client slides and presentations.
• Support sales and service with ad-hoc reporting to identify performance trends and provide actionable insights for clients.
• Analyze and pivot campaign strategies when client goals, needs, or direction change, while also pointing out caveats, limitations, challenges, and opportunities that may cause performance gains and losses.

Tarpon Springs, FL

• Conducted in depth cutlery market research to provide insight on trends, competitive landscape, demographic audience and product pricing strategies.
• Developed digital marketing plan to drive traffic and awareness to targeted audience prior to product launch across both paid search and social networks.
• Implemented procedures to track, test and optimize campaign performance across all digital channels.
• Plan, travel, and attend training at Social Media Marketing Conference to learn new and emerging digital marketing trends.
• Assisted with improving online user experience though testing to identify and reduce user friction points throughout the online sales funnel.

Tampa/St. Petersburg, Florida Area

• Lead Digital Media Manager for small and medium business clients with account budgets ranging from $1,500 to $235,000 per month in ad spend.
• Developed effective paid search, video, display & shopping campaigns across both B2B and B2C markets.
• Trained team with effective PPC campaign optimization strategies.
• Campaign budget planning, forecasting and auditing to support sales.
• Developed, restructured, launched, optimized and provided growth recommendations for shopping, display and paid search ad campaigns through Google Ads, Bing Ads and Kenshoo.
• Daily bid optimizations & testing to stay on target to meet stakeholder KPIs and goals.

Tampa/St. Petersburg, Florida Area

• Managing 28 clients and 93 paid search campaigns across Microsoft Bing Ads and Google Ads with consistent growth in stakeholder markets.
• Supporting business objectives with competitive analysis, trends research and strategic budget recommendations to support the sales and business goals.
• Supporting training documentation to further develop efficient optimization procedures and documentation management.
• Researched, developed and launched paid search, display, video campaigns across both B2B and B2C markets ranging from medical equipment suppliers to local businesses looking to grow in their market share and expand.
• Provided actionable insights on monthly performance with analysis and strategic optimization for growth.

Palm Harbor, Florida

• Manage paid search campaigns in Bing Ads and Google Ads. Increased conversions by 150% from Q1 to Q2 in 2016.
• Assisted with redesign of company website for consistency while improving on page SEO for increased visibility within the constraints of their CMS HubSpot and DotNetNuke.
• Developed spreadsheet and executive dashboard to track all digital assets and promotions across the web, email, third party publishers and social media properties.
• Developed and implemented digital marketing strategy to include A/B testing for continued growth and optimization.
• Assigned as lead project designer to the project manager for internal dashboard design, employee intranet, SaaS projects and PerfectDocs.

• Managed over $90,000/monthly budgets across multiple Google Ads campaigns across a broad range of organizations and industries from local health care and floral services to financial B2B & SaaS services.
• Providing monthly performance reports on KPIs to stakeholders with strategic action items to improve and scale performance based on historical trends.
• Increased inbound leads for clients by improving quality score metrics in ad copy, A/B testing and optimizing performance metrics.
• Assisted in development of procedures and automations to streamline account management and efficiencies.
• Identified unmanaged ad spend on accounts that should have been canceled and Introduced an audit system for active accounts saving over $25,000/quarter in wasted ad spend.
• Client management and consultation regarding online products and services.

Clearwater, FL

• Collaborate with clients to give creative direction for their marketing campaigns
• Qualify needs of clients and cross sell new products and services
• Schedule and follow up on all clients as well as record and organize all information regarding each project
• Monitor special needs for all orders and ensure quality of each project while meeting deadlines

Continental United States & Canada

• TSA certified clearance to deliver and retrieve freight to and from airports
• Transported over $1,000,000 loads of time sensitive freigth safely on time and with out damage to equipment or load
• Responsible for daily logbooks, maintenance and inspection of vehicles, trailers and supplies

Oldsmar, FL

• Responsible for managing and training employees in copy and print production
• Upholding the quality of proofs and customer service to Office Depot’s corporate standards by continuing education
• Tracking jobs in a quick print environment where deadlines are short. While ensuring quick turnaround and quality integrated into the final product.

Tampa, FL

• Responsible for checking all company email and distributing to the correct personnel
• Corresponding with corporate clients and the four sales reps
• Created effect outlines for production and a time line for each project
• Set up and converted files into a printable format for output
• Maintain the Xerox machines

Tampa, FL

Responsible for graphic design, morning production meetings, maintenance and backup of Mac as well as PC systems. Secondary responsibilities include customer service, quoting, and sales in a small franchise offset print-shop.

Tampa, FL

• Responsible for interviewing, training and managing employee’s in pre-press, graphic design, and post production
• Consulted with clients to determine their needs and goals
• Created outlines for production and a time line for their projects
• Conducted creative meetings with staff to help them complete the projects within the guidelines set by their clients

Indian Rocks Beach, FL

• Develop creative designs including layout, color selection and/or illustrations for marketing collateral and other design projects
• Refine conceptual designs and ideas into computer images using specific, specialized software packages and products
• Produce high-profile corporate communications, print advertisements, and sales event graphics
• Participate in the development of all printed materials such as brochures, magazines, newsletters, catalogs, news and promotional materials and event-related materials