►Provide client-specific creative multimedia web design and development services, including website design, online layouts, animation banners, multimedia presentations, and e-commerce interfaces.►Oversaw all business operations, encompassing marketing and advertising, referral management, client relations, financial management, product development, and delivery.𝐊𝐞𝐲 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞:✅ Created engaging printed marketing materials and collateral, such as brochures, postcards, magazine ads, business cards, email campaigns, and stationery.✅ Designed online applications for a diverse range of clients, from sales and marketing sectors to entrepreneurial and large/small companies, enhancing their ability to reach target audiences effectively.✅ Acknowledged by clients for superior product development, innovative design concepts, and contributing to the success of their companies.

►Designed and implemented brand standards, streamlining development processes for Power BI developers, and ensuring consistency across platforms.►Developed Figma prototypes for apps within KPInsight. ►Created Power BI Dashboards and marketing materials, and delivered UX workshops. 𝐊𝐞𝐲 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞:✅ Doubled user engagement/adoption by redesigning the RX app's navigation, layout, and user flow, which was brand-endorsed and made available to 2 other separate regions. ✅ Redesigned the OMS application’s interaction abilities, resulting in a 50% increase in new user adoption. ✅ Led the UX design for 2 key products in the KPInsight Code Core initiative, utilizing Power BI and Figma to enhance user engagement and functionality.✅ Developed Figma prototypes based on feedback, improving the design/usability of Power BI applications.✅ Conducted comprehensive user research and usability testing, leading to data-driven and user-centric designs that improved user experience for 2 applications.✅ Increased visibility and understanding of Outcomes, Cost, and Trends within the Pharmacy application, enhancing user comprehension and decision-making.✅ Awarded multiple WOW Awards for outstanding performance and contributions to the Code Team, recognizing excellence in UX design and innovation.✅ Created marketing materials and wireframes for a cohesive user experience and brand presence.

►Designed a complete Figma prototype and component library, catering to OutSource JS/SCSS libraries.►Led the design of user-friendly Figma prototypes for various banking applications, catering to both web and mobile platforms, enhancing user experience and interface efficiency.𝐊𝐞𝐲 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞:✅Optimized website/mobile layout for sign-ups, sign-ins, and verifications, leading to a 35% decrease in online account virtual drops. ✅Developed a comprehensive Sign In/Up Borrower Login mobile app prototype, which played a pivotal role in branding and development for a third-party vendor application.✅Created a detailed loan application prototype, effectively integrating Outsystems UI and VueJS technology, facilitating smoother development processes and user interactions.✅Pioneered the development of a branded component library for the Design team, significantly improving design consistency and accelerating project turnaround times.

►Engaged as an Embedded UX Interactive Designer, using Sketch/Invision/Zepplin for DOX, DBX, and DCX online applications both mobile and web, catering to FAs/BOAs.𝐊𝐞𝐲 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞:✅Delivered 20% more design concepts on time compared to the entire embedded UX team's average. ✅Contributed to the branding overhaul of the company’s premier banking app, leveraging React and Bootstrap technologies to elevate the app’s aesthetic and functional appeal.✅Led the update of a financial legacy application, utilizing Sketch to enhance the user interface, improving both usability and visual design, aligning with modern UX standards.

𝐊𝐞𝐲 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞:✅Designed Figma-based prototypes for an Amazon-based digital warehouse app, enhancing usability with Senpiper.✅Conducted multiple user testing sessions, decreasing user-reported account navigation issues by 10%. ✅Developed a Figma prototype for a new Amazon Warehouse Facility mobile application, establishing a benchmark for user experience and interface design.✅Collaborated closely with Senpiper developers, guiding them through the application of ABM/Amazon brand standards in the mobile application, ensuring a consistent and coherent user experience.✅Played a key role in aligning the design and functionality of the application with Amazon's rigorous standards, facilitating a seamless integration into Amazon’s warehouse operations.

𝐊𝐞𝐲 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞:✅ Developed an Angular Component Library based on Figma UX branded prototype/component style guide and contributed to Angular 9 developers utilizing Visual Studio Code, Typescript, and SASS.✅ Implemented new UI component features library that reduced Angular Developer loads by 15%, saving approximately 4 hours per offshore developer monthly. ✅ Collaborated with cross-functional team to integrate Angular components into a comprehensive UX Figma-based component library for Walgreens, contributing to the site’s rebranding synergy.✅ Actively involved in coding multiple Angular components using TypeScript and SASS within a Visual Studio Code PC-based environment, enhancing website functionality and aesthetics.✅ Contributed to a streamlined and cohesive user experience through the design and implementation of branded elements, aligning with Walgreens’ visual identity and user experience goals.

► Recruited to transform UI/UX designs across all mobile and internal applications, addressing complex business challenges and enhancing digital capabilities for 100K+ global employees.𝐊𝐞𝐲 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 𝐈𝐧𝐜𝐥𝐮𝐝𝐞:✅ Led A/B testing initiatives that improved improvement in click-through rates by 21% for retail sales associates and all positions up to the top-level CEO.✅ Acted as an SME on the company’s branding style guide, improving engagement and design consistency.✅ Developed UI/UX prototypes and designs using tools like Sketch, Invision, Figma, and Balsamiq, coupled with HTML5, SCSS, BEM, AtomicCSS, and JavaScript frameworks (Angular, React, jQuery, ExtJS), resulting in intuitive and modern user experiences across 5 major business lines.✅ Translated business requirements into effective UI/UX designs and front-end code, ensuring seamless integration with user-centric design principles and rational user flows.✅ Introduced advanced visual elements and functionalities, enhancing application quality and supporting the integration of new security features, channels, and technology functions.✅ Stayed abreast of emerging industry trends and technologies, implementing cutting-edge features and functionalities to maintain AT&T’s competitive edge in digital touchpoints.✅ Oversaw the implementation of brand standards within various JavaScript libraries (jQuery, Angular, React, Vue, Ext) for component structures, promoting consistency and efficiency in development processes.

Developed core app/website code for social media banking, setting brand standards and identity for internal and online applications. The use of JSF/Eclipse and jQuery improved product team visions and usability, enhancing customer engagement and streamlining internal processes.

Architected UI/UX for online applications, bringing in expertise in design themes, branding, and online presence. Enhanced usability and interactions for the real estate market, integrating HTML5, CSS3, and ExtJS, improving customer experience and facilitating partnerships with third-party clients.

Developed applications for Delta's loyalty program, balancing brand standards with Java development. Led teams in integrating GUI with technical specifications, which improved customer experience and streamlined account maintenance and purchasing processes.

Matched brand standards and created templates for major UI/UX integration. Developed online interfaces and mobile experiences, enhancing customer engagement and brand consistency.

Redesigned a Web 2.0 site, enhancing user experience and functionality. Developed marketing materials for a new branch, improving brand identity and customer engagement, and created a compelling tradeshow presence.

Enhanced online sales and exposure through website development, email campaigns, and social media. Directed a rebranding initiative that yielded $20M+ in annual revenue.

Designed engaging websites and multimedia in a user-friendly environment. Led a team in delivering client-specific projects, enhancing client relations and growing revenue through exceptional project completion.