Manage a team of 20 (Product Owners, Senior Product Owners, Lead Product Owners, Product Analysts, Product Trainers), across 10 product squads, that focus on value generation and digital innovation in the following verticals:Retail (Brick & Mortar stores)- Checkout & Self-Service Optimisation- Store Operations- ClientelingCustomer- Loyalty (Shukran program)- CRM / CommunicationsE-Commerce- Product Discovery (Search / Category / Navigation)- Product Availability (Fulfil from Stores / Express Shipping / Marketplace)- Product & Brand Trust (Content Enrichment and Growth)Omni-Channel- Payments & Wallet (Closed loop wallet / Gift Card / Cashbacks mechnics)- Omni Innovation & Adoption

Leading digital product management and e-commerce initiatives for the Landmark Group's brands - Babyshop, Centrepoint, ICONIC, Max, Shoe Mart, Shoexpress, Valencia, Home Centre, Home Box and Emax.- Work closely with the group’s retail brands on developing digital strategy and initiatives.- Develop product backlog of features and innovation to drive conversion rate, funnel optimisation and revenue.- Manage roadmap, KPIs, analytics, budgets, PRDs, reports to stakeholders for new & existing products.- Align brand's portal content with season launches, campaigns and CSR projects.- Team management of brand-facing product managers.Notable Projects:- Territory e-commerce expansion - India, Saudi Arabia, Bahrain, Kuwait.- Brand e-commerce roll outs - Home Centre, Max, Shoe Mart, Centrepoint.- Digital activations - Babyshop's Mom's Little Secret book, Splash & Max Fashion Show live-steaming.- Arabic translation strategy and execution for all brand e-commerce content and sites.

Set up the platform for ideyna, the handmade marketplace for artisans in the Middle East.- Heavily customised Woocommerce build to simplify onboarding of marketplace vendors- Customised product uploads flows for individual sellers- Customised Last Mile delivery flows for Direct to Customer deliveries

Built the digital department, managing in‐house and contract digital projects.- Set up and managed the internal and off-shore digital development teams.- End to end account management for corporate digital projects, responsible for pitch, strategy, production and delivery.- Managed the production of Explorer's digital products - e-commerce, website and apps.- Responsible for the digital ebook expansion of our print publications for the Kindle and iBooks platforms.- Managed digital marketing initiatives across Google Display Network and Facebook Ads.- Produced and edited video/interactive content for campaigns and brand promotion.Notable Projects:‐ Dreams of the Sea: Online portal for Dubai Ports World‐ GCC City Guide Apps: Mobile app for Nokia Middle East‐ Interactive MICE guide: Online portal for Abu Dhabi Tourism‐ Bus Route Planner: CMS solution for RTA Dubai‐ Dubai Hotels Supply Live Link: GIS portal for Dubai Tourism‐ Annual Report: ebook/app for Dubai Courts‐ Explorer eShop: e‐commerce solution for Explorer‐ City Map App series: Offline iOS maps app for Explorer‐ Digital Guides: iPad/Kindle ebooks for Explorer‐ Search for the Ultimate Explorer 2011, 2012, 2013: Competition and integrated campaign for Explorer‐ Weekly Explorer: Digital newsletter for Explorer- EMS: Custom CMS & CRM solution for Explorer‐ AskExplorer.com: Online B2C & B2B portal for Explorer

Set up the publishing department as a new revenue stream for Air Arabia's extended marketing comms agency (Red Marketing Communications).- Successfully pitched and published five contract publications.- Responsible for the end to end project management for each publication.- Supervised the in‐house design team, sourced and managed external content providers, vendors and freelancers.- Drafted editorial and content calendar based on target audience; reviewing when needed based on research and reader feedback.- Managed P&L for the department.Notable Projects:‐ Al Nawras: In‐flight magazine for Air Arabia‐ SIA: Consumer magazine for Sharjah International Airport‐ Expressions: Newsletter for Air Arabia‐ Evolution: B2B magazine for Sharjah Free Zone

Managed production of projects, working closely with the in‐house departments for content/layout and external resources, printers and freelance developers, when required.Notable Projects:‐ Street Map Explorer: Street Atlas/Directory for Dubai Municipality‐ Hand‐Held Explorer: Mobile app for Palm One‐ Weekly Explorer: Newsletter for Explorer

Co-founded KEG (Karama Electronic Games), a gaming cafe and space for enthusiast to meet and organise team events / network gaming / product launches.Internet costs and accessibility, at the time, was prohibitively expensive for competitive and networked gaming experiences. We established Dubai's 2nd gaming cafe to not just solve for collaborative play but also to build and foster the gaming ecosystem and community in the country. Successfully hosted 1000s of matches, key Middle East product launches (eg: Diablo 2) eventually ending with a 2.3x exit.