Serial Entrepreneur | Beauty and Wellness Industry Leader | Business Growth ExpertAs a 50-year-old serial entrepreneur with over 20 years of experience in the beauty and wellness industry, I've built and managed a network of 28 locations across Southeast Asia, serving over 100,000 clients. My journey includes owning, growing, and selling multiple enterprises, learning valuable lessons from both successes and failures.Professional Highlights:Industry Expertise: Owner and operator of 28 beauty salons across Singapore, Malaysia, Indonesia, and the Philippines.Leadership: Mentoring a team of 125 employees, fostering a culture of excellence and growth.Business Acumen: Successfully built three $1 million businesses within three years and acquired multiple SMEs.Training Authority: Licensed Singapore Government Approved Training Operator since 2023, managing two ACLP trainers.Professional Development: Completed 33 management and self-development courses.Network Influence: Collaborating with over 600 Singaporean business owners through SGTUFF network.Media Recognition: Featured in Straits Times, CNA Radio, and other media as an industry expert.Strategic Problem-Solving: Adept at identifying key business challenges and providing solutions.Virtual Collaboration: Experienced in managing remote teams and operations.Teamwork and Brand Building: Strong believer in systematic processes and brand development for sustainable sales growth.To accelerate growth, we've established an investment fund focusing on acquiring businesses with up to $6 million in revenue, offering not only financial support but also mentorship, networking, and technological assistance.Believing in technology as a business enabler, I'm passionate about integrating systems for measurable improvements. With expertise in marketing and technology, I've led teams to deliver solutions for various clients in Southeast Asia.We're seeking long-term investment opportunities. If your company could benefit from our support and you're looking for an operating co-partner ready to roll up their sleeves, let's connect and drive impactful business growth together. Contact me for further discussion.
Aire Wellness Club
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Chief Executive OfficerAire Wellness ClubSingapore
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PresidentPinklestar Pte Ltd Dec 2012 - PresentPinklestar Pte Ltd is the new holding company for all of Parlour Groups beauty based businesses across Asia. Leaving Parlour Group to focus on its new pivot to digital elearning as an approved Singapore training Organisation under WSQ.My role is to strategically grow the brands various beauty brands across SE Asia. Together with our country GMs we manage over 24 branches in Singapore, Malaysia, Philippines and Indonesia covering operations, IT services, new technology adoption, finance, online marketing and business process optimisation under our core brand www.pinkparlour.asia, Justwax, Datsumo Labo Singapore and Sugar Waxed all supported by www.parloursupply.com
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PresidentParlour Group Pte Ltd Aug 2005 - PresentPreviously setup as the holding vehicle for our beauty based businesses we have since sold off as well as moved all trademarks to our sister company Pinklestar Pte Ltd which has now become our main operator company. This now allows Parlour Group to focus on its new business of digital training.In 2022 after a year long commitment to growing our business for the next decade we are happy to announce we are an Approved Training Organisation or ATO. Together with our new site www.myglobalskills.com we will focus on teaching government subsidized courses to Singaporeans as well as international online audience.
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Managing ShareholderSocial Shout Online Oct 2020 - Dec 2022Singapore, SgBorn out of the rising demand for digital marketing during the pandemic I decided to return to my roots with a strong focus on training and mentoring.We partner local university’s internship programs to supplement our core digital marketers working across SE Asia to provide our clients with fresh new ideas and affordable value for money digital marketing services.Our focus is to further strengthen the budding digital marketer with the right skills and hands on experience with an emphasis of cross border marketing. -
Managing PartnerRifco Asia Pte Ltd Oct 2016 - Dec 2022Helping turn around companies that are Small to Medium in size with revenues of S$1-S$5 million. Our strength comes through teaching our clients to innovate through relations within niche markets that are not better served by their competitors. I educate how to grow and shrink to the size of the current market, instead of over or under-staffing. Creating a culture that embraces change, flexibility and loyalty to staff as well as to clients allows our clients to soar above the competition with little increase expense. As many already know it is far less to keep a client happy then to replace a client. I then focus on financial management strategies to complete the turn around process.'
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PartnerStraton Holdings Pte Ltd May 2019 - Dec 2021Straton Holdings was incorporated to manage the ownership of our various car industry-related companies covering workshops across SE Asia, a mechanics’ academy, car evaluation and certification as well as mobile car repair booking platform.The birth of the holding company came about through the initial investment in the Eurohaus Tuning Group consisting of a few workshops in Singapore and Malaysia.Over the years, we have worked with other workshops and have increased our knowledge of the industry and its challenges. Despite a tightening economy, our clients have realized continual growth in the number of customers they serve. We attribute their successes to the commitments they have toward excellence along with their willingness to trust their businesses to our capable auto repair shop marketing and training professionals via mech2u.comWe have never taken their trust lightly and have seen our business grow as a result through realising workshop efficiency dividing up business management and sales and marketing roles. With more shop owners wanting to work with us, we birthed our auto repair shop marketing and training division, Mech2u.com
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Managing DirectorRed Intuition Pte Ltd Dec 2006 - Jan 2013SgMy job covers:Internet Strategic Consulting, including business plan & sales strategy development. Evaluation, recommending and installation of ecommerce, Content Management Systems, email solutions and other customised web applications with focus on developing on open source applications. -
Business DirectorConvertium Pte Ltd Oct 2001 - Sep 2006Singapore, Singapore, SgOnline strategy planning, IT partnership development, web site UI and advertising revenue outsourcing. Special focus on CMS and CRM application development and portal management. -
Strategic Account ManagerAsiacontent.Com Aug 2000 - Sep 2001Tasks to assist mainly FMCG clients manage their online Interactive sites on a monthly basis under the companies service called "Managed Services" after launching their sites under our other service called Build Operate and Manage or what my GM Gerald Lim coined BOM
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Sales ManagerHelloasia.Com Jul 1998 - Jul 1999Sold the companies customised online loyalty points system
Derrick Seeto Education Details
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La Trobe UniversityEconomics And Marketing -
Geelong Grammar School, Victoria AustraliaVce
Frequently Asked Questions about Derrick Seeto
What company does Derrick Seeto work for?
Derrick Seeto works for Aire Wellness Club
What is Derrick Seeto's role at the current company?
Derrick Seeto's current role is Chief Executive Officer.
What schools did Derrick Seeto attend?
Derrick Seeto attended La Trobe University, Geelong Grammar School, Victoria Australia.
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