Derrick W.  Rivers

Derrick W. Rivers Email and Phone Number

Executive Creative Director @ KTC INC
Tampa, FL, US
About Derrick W. Rivers

Highlights:• Robust background with experience in creative leadership roles at both corporate and agency environments. Recognized expertise in the following: advertising, retail, brand identity, and interactive design. • Strong working knowledge of the fundamentals—interaction design, user-centered experience design, brand development, traditional & digital marketing and the overall creative process—as well as new platforms and technologies for the digital channel and related mediums.• Strong ability to provide clear creative direction and provide timely and helpful feedback to improve creative processes to keep work on budget and schedule. • Proven leadership skills: Everything from team building; to coaching; to guiding creative talent.• Excellent presentation skills and communication abilities at all levels of both internal and client organizations.• Strong ability to prioritize work and resources across engagements based on short- and long-term need. Familiar with timelines, budgets and availability changes.Specialties: Brand Strategy & Management, Multicultural Marketing Strategies, Campaign Management, Internet Marketing & Social Media, UI/UX Visual Design, Marketing Communications, Print Media, Advertising, Creative Direction and Team Leadership

Derrick W. Rivers's Current Company Details
KTC INC

Ktc Inc

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Executive Creative Director
Tampa, FL, US
Derrick W. Rivers Work Experience Details
  • Ktc Inc
    Executive Creative Director
    Ktc Inc
    Tampa, Fl, Us
  • Universal Destinations & Experiences
    Freelance Designer + Art Director
    Universal Destinations & Experiences Feb 2024 - Present
    Orlando, Florida, Us
  • Miami Ad School Atlanta @ Portfolio Center
    Adjunct Instructor
    Miami Ad School Atlanta @ Portfolio Center Jun 2021 - Present
    Atlanta, Georgia, Us
    I teach Sports Branding and Pop Culture Engineering to a group of grad school advertising students
  • 9Rooftops
    Vice President + Creative Director
    9Rooftops 2021 - Feb 2024
    Chicago, Illinois, Us
    Accounts: ITG Brands (KOOL, Winston, and Maverick)
  • Cashmere Agency
    Creative Director, Entertainment
    Cashmere Agency 2021 - 2021
    Los Angeles, California, Us
    Accounts: FX, Universal Studios, Warner Media (Turner - TNT, TBS and TRU)
  • The Marketing Arm
    Creative Director, Consumer Engagement
    The Marketing Arm 2019 - 2020
    Dallas, Texas, Us
    Account: Frito-Lay (Ruffles)
  • Lipman Hearne
    Creative Director
    Lipman Hearne 2015 - 2017
    Chicago, Il, Us
    Accounts: Ministers and Missionaries Benefit Board (MMBB), St. Louis University, Arizona State University, Woodrow Wilson Academy, Southern Indiana University, University of the Pacific, Towson University, and University of New Orleans
  • Ddb
    Associate Creative Director
    Ddb 2014 - 2015
    New York, Ny, Us
    Co-lead creative team ideation and group brainstorming sessions that lead to industry recognized brand campaigns for both African-American and Hispanic markets. Guided project deliverables for advertising and digital campaigns. Delivered concepts for integrated campaigns including digital, television and print/radio. Partnered with copywriters and art directors to align visual presentations with messaging.• Accounts. Nissan, Infiniti and new business
  • Burrell Communications
    Associate Creative Director
    Burrell Communications 2010 - 2014
    Chicago, Il, Us
    Guided project deliverables for client advertising campaigns. Delivered concepts for integrated campaigns including print, digital and television. Partnered with copywriters to align art direction and visual presentation with messaging.• Accounts. Comcast, McDonald's, Procter & Gamble (Clairol, Gain, My Black Is Beautiful, Pantene & Tide) and new business.• Client Relations. Delivered presentations of advertising concepts and storyboards to secure client approval.
  • At&T
    Sr. Marketing Creative Manager
    At&T 2004 - 2010
    Dallas, Tx, Us
    Set creative direction for marketing programs and steer outcomes to ensure strong nationwide recognition of both new and existing products. Analyze market intelligence and present marketing strategies to executive team. • Organizational Leadership. Responded with agility to absorb 155% increase in creative department’s project workload without sacrificing budget, timelines, or quality.• Product Innovation. Strengthened company’s mobility position by leading product development and launch of GoPhone® prepaid wireless product.• Brand Revitalization. Launched rebranding point-of-sale campaign, “Rethink Possible” • Hispanic Marketing. Leveraged multicultural perspective to create and implement culturally relevant Hispanic messaging guidelines for bilingual POP and collateral. Led development of in-store marketing features for Hispanic stores. Launched “Viva Mexico Plan” for customers who frequently call Mexico, resulting in 8x higher than forecasted revenue results.

Derrick W. Rivers Skills

Creative Direction Brand Development Marketing Communications Social Media Marketing Digital Marketing Marketing Graphic Design Direct Mail Mobile Marketing Marketing Strategy Leadership Strategy Copywriting Creative Strategy Customer Insight Strategic Planning Logo Design Adobe Creative Suite Branding And Identity Interactive Advertising Online Marketing Television Brand Awareness Outdoor Advertising Interactive Marketing Interaction Design Creative Development Campaign Management Brand Architecture Layout Corporate Branding Marketing Management Direct Marketing Email Marketing Illustrator Collateral Online Advertising Information Architecture Brand Management Concept Development Corporate Identity Content Strategy Campaigns Advertising Art Direction Integrated Marketing Crm Product Development Digital Strategy Relationship Marketing

Derrick W. Rivers Education Details

  • Kennesaw State University - Michael J. Coles College Of Business
    Kennesaw State University - Michael J. Coles College Of Business
    Business Leadership & Executive Development
  • Miami Ad School Atlanta @ Portfolio Center
    Miami Ad School Atlanta @ Portfolio Center
    Art Direction
  • Virginia State University
    Virginia State University
    Visual Communications & Advertising

Frequently Asked Questions about Derrick W. Rivers

What company does Derrick W. Rivers work for?

Derrick W. Rivers works for Ktc Inc

What is Derrick W. Rivers's role at the current company?

Derrick W. Rivers's current role is Executive Creative Director.

What is Derrick W. Rivers's email address?

Derrick W. Rivers's email address is dr****@****arm.com

What is Derrick W. Rivers's direct phone number?

Derrick W. Rivers's direct phone number is +140483*****

What schools did Derrick W. Rivers attend?

Derrick W. Rivers attended Kennesaw State University - Michael J. Coles College Of Business, Miami Ad School Atlanta @ Portfolio Center, Virginia State University.

What are some of Derrick W. Rivers's interests?

Derrick W. Rivers has interest in Kids, Electronics, Soccer, Home Improvement, Reading, Sports, Music, Golf, Sports Memorabilia Collecting, Movies.

What skills is Derrick W. Rivers known for?

Derrick W. Rivers has skills like Creative Direction, Brand Development, Marketing Communications, Social Media Marketing, Digital Marketing, Marketing, Graphic Design, Direct Mail, Mobile Marketing, Marketing Strategy, Leadership, Strategy.

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