Film Director and co-creator of the wildly famous BSN’s Kucing Happy social videos which picked up the Golden Kancil at the Malaysia Kancil’s Award 2015, Marketing Excellence Award and Effies. Also, most recent success Biru, a Graph Studio viral Raya Film where it picked up a Silver in the recent Kancil 2018, double finalist at the Ad Stars 2018 and featured on multiple media outlets. Other notable, viral and award-winning work includes Watsons CNY Film 2019 Happy Beautiful Year, Astro Raya Film 2019 & 2020, and Prudential CNY 2020 Noodle Noob.Known for his "WTF" comedic approach and do what you can't execution-style his commercials clearly stands out in the cluttered digital space. His portfolio includes both Malaysian and regional work, having been engaged by brands such as IKEA, Petronas, Watsons, KFC, Pizza Hut, Astro, McDonald's, AirAsia, Samsung, Snickers, Wrigley's Doublemint, Nando's, Puma, BSN, Hotlink, Umobile just to name a few. He also has the privilege to collaborate with acclaimed advertising agency in the region such as BBDO Guerrero, M&C Saatchi UAE, BBDO Malaysia, TBWA KL, Leo Burnett KL, Publicis KL, Dentsu, Ensemble Worldwide, Naga DDB Tribal, Bonsey Jaden, Entropia, and Fishermen Integrated.Apart from commercial video productions, he flexes his creativity by creating short films. One of the notable short films includes ‘Flaws of Attraction’, with a storyline centred on a deaf protagonist. It has garnered over 20,000 views to date and was part of the “Inclús: Barcelona International Disability Film Festival” workshop. Cantonese short film ‘Shadow’ made it to the Top 10 selection for the SKT South East Asia Short Film Festival 2015. It now has over 60,000 views on popular short film platform Vidsee. As an Executive Producer he produce ‘Setting Moon’ directed by Chan Teik Quan which garnered selection & nomination from international film festival in Indonesia, Canada and Argentina.