Responsible for managing strategy, planning and execution of multiple consumer- facing programs, initiatives and sponsorships such as:o Toyota Green Initiative: CIAA, Magic City Classic, SWAC Football/Basketball, Afropunk Festival, Broccoli City Festivalo Toyota Music: Afropunk Festival, A3C Conference and One Music Festivalo Toyota Sports- CIAA, BIG3 Basketball LeagueManages the Experiential Marketing budget of $3.5 million.

 Spearheads a portion of Toyota's national experiential marketing business to a predominantly African American consumer market. Supports Toyota in meetings by providing timelines and program reports, along with monitoring key performance measures through presentations. Provides key management support for all vendor partners and their performance for events.

 Design and execute experiential demons in 77 stores throughout the Southern Division for Albertson’s/Tom Thumb. Works closely with Senior Leaders (Marketing VP and Marketing Director) to assess store needs. Accomplish division goals by assessing target CPG vendor demographics and strategically planning events accordingly. Communicates with DM of Operations to coordinate staffing. Plans weekly/monthly/quarterly goals 6-9 weeks in advance to develop pitch and secure vendor contracts.

 Hired to sell YP’s high end suite of digital advertising products to local business customers. Met monthly sales budget goals - 100% YTD of the monthly goal of $20,000. Utilized consultative sales skills to assess client needs and expand business opportunities thru local and national digital marketing campaigns. Effectively managed, supported and update Salesforce.com with all appointments, pitches, and pending dollars.

• Oversees the management of over 200 corporate accounts which generates over $4.2 million in sales• Increased sales by approximately 24% in the Greater Sacramento region within 1 year• Initiating pilot Buying Group Program for 1400 members in the California Trucking Association• Serves as main point of contact for 600 members in the California Tow Truck Association while providing each member an easier pricing structure

• Sold and executed national/local brand building marketing programs and initiatives for approximately 140 traditional and nontraditional retail outlets, generating approximately $2.6 million in sales • Engaged in relationship marketing by conducting effective one on one consumer engagements through a thorough understanding of consumer marketing brand strategies• While promoting the marketing mix through direct discussions with retailers, using analytical and influencing skills, promoted the company’s and retailers’ business plan• Participated in sales and industry meetings to increase knowledge of products and improve selling techniques on behalf of the division and division manager• Assisted in the training and development of new territory managers• Represented RJ Reynolds and division at trade shows and special events throughout Arkansas

• Responsible for 40 accounts in the Hattiesburg, MS and Laurel, MS viewing area for broadcasting, interactive, and mobile advertisements on the local WHLT CBS 22 television station and website• Conducted cold calls to prospective clients to establish face to face meetings in order to conduct a critical needs analysis of their business• After analyzing the business’ needs, developed a feasible marketing plan that was targeted towards their budget, demographics, media needs, and future initiatives• Negotiated final contracts• Wrote story boards and scripts specifically for client’s needs• Coordinated the commercial production by setting the location, casting actors and extras, and assisting the production manager with directing• Continuously maintained contact with clients to ensure their satisfaction with the service of their advertising accounts and developed continuing growth with our station• Generated over $100,000 in account sales during FY 2009

• Drove store sales by overseeing the Softlines work center• Managed and generated top store sales and recognized by upper level management• Provided leadership during operating hours, as well as opening and closing the store on assigned days• Developed weekly, monthly, and quarterly action plans for the eight departments within the Softlines work center• Ensured excellent service through interaction with customers and team members on the sales floor• Assisted with the recruitment and hiring of team members• Provided orientation and directed a staff of over 20 team members

• Visited local businesses and spoke with owners about the Southern Miss Business Assistance Center’s (BAC) seminars and resources• Engaged owners by educating them about the BAC mission and determined their interest of participation• Initiated and maintained relationships with women and minority owned businesses, providing them with information on the resources and assistance available to them• Assisted monthly with the execution of events geared towards developing local businesses in the areas of writing business plans, developing good credit, and tips on how to apply for a Small Business Administration loan

Provided the highest level of customer service by responding primarily to customer requests. Assisted management with training new sales associates. Recommended and implemented new displays for merchandise and products which resulted in increased sales.