Derry Smith Email & Phone Number

Toronto, ON, CA

Toronto, Canada Area

• Sales Leader managing the Bausch + Lomb Canadian Consumer Division across all digital and retail channels.Responsibilities:
• Development of the country's strategic business plans based on identified key growth drivers to deliver all business segment objectives
• Lead a team of 8 Sales and multi-functional resources across all key business disciplines; establish business and personal objectives, build capability and enable the achievement of aligned development plan
• Analyze sales and category data to identify key insights and evolving sales opportunities; leverage multi-functional resource alignment to maximize customer engagement and determine optimal sales and marketing strategies
• Align joint value drivers and objectives with the customer, create a customized business strategy and implement the plan using pre-determined success criteria to track results
• Identify inefficiency gaps and develop tools to improve processes and reduce resourcing allocation

Toronto, Canada Area

• Accountable for managing mass retail hair colour (Clairol) and cosmetics (Covergirl) portfolios for company’s largest customer.
• Leverage proven strategic selling process to identify joint value drivers, align objectives with the customer, create a customized business strategy and implement the plan using pre-determined success criteria to track.
• Develop comprehensive customer business plans based on defined key growth drivers harmonized with current category trends and changes in the market/competitive landscape
• Analyze sales and category data (including new product launches and promotional programs) to identify key insights and evolving sales opportunities; lead and develop recommendation of action plan with customer to.
• Develop and negotiate annual joint business plan with customer to secure strategic partnership for growth
• Managing trade promotion and marketing budgets within assigned policies and procedures

Toronto, Canada Area

• Responsible for managing walmart.ca across all P&G categories, integrating the new digital business with Walmart’s traditional retail (omni-channel) and the development and implementation of sales and supply chain.
• Led multi-functional team in the assessment and re-design of P&G category presence on Walmart.ca focused on digital fundamentals aimed at improving the ecommerce path to purchase for consumerso Key fundamentals.
• Re-designed omni-channel supply chain launch process to improve speed-to-market of innovation on walmart.ca and drive consumer awareness of “new” to amplify in-store sales
• Managed the forecasting and sales plan of both regular and seasonal stock to maximize shipment performance and limit inventory risk with the customer
• Collaborated with Marketing to develop digital marketing strategy to enhance brand visibility and grow sales

Toronto, Canada Area

• Managed supply chain for +$300M worth of P&G categories; Baby Care, Household Paper, Pet Care & Food (Pringles). Responsibilities included daily replenishment, store/item forecasting, inventory management and event.
• Led transformational re-design of baby care forecasting/event planning process (“flow” model) which included:
• Team lead in the development of a new automated promotional forecast and order quantity allocation tool later adopted by the US WM Team for event re-application
• Partnered with customer Logistics team to align on automated tool methodology and streamline order submission and P.O. creation process
• Analysis of historical post-promotional store inventory levels to maximize future sell through efficiencies
• Led integral replenishment process for all new product launches including annual forecasting, promotional go-to-market strategy and inventory management