Khadija Desai Email & Phone Number

Pakistan

• Leading the Agency Portfolio for TikTok in Pakistan by empowering agencies with TikTok expertise to nurture mutual growth, resulting in revenue growth of the vertical• Consult agency partners on enablement of clients, expert guidance on TikTok campaigns, planning & executing campaigns in according to platform Media & Creative Best Practices.• Build relationships across agency hierarchy. • Develop TikTok workshop sessions for agency partners and their clients.

• Drove business development by identifying and capitalising on growth opportunities within portfolios; developed and executed comprehensive & integrated digital marketing strategies that increased brand visibility and enhanced customer experience, resulting in a 35% up-sell in business revenue.• Developed & leveraged strategic partnerships with Media Agency Partners, KOLs & Influencers to amplify brand awareness & drive customer engagement.• Ensured hygiene check for smooth operations, quality of deliverables, timely deliveries etc. Onboarding and training new/existing team members.• Maintained relationship with C-Level & senior management. Portfolio:• L'Oréal Paris (PAK) • L'Oréal Luxe Division Launch • National Foods Limited • Haleon (GSK) • NutriCo Morinaga • Stormfiber • NayaPay • Canada Portfolio of clients

• Served as the point-of-contact between the agency & client portfolio to strategise, develop and execute digital campaigns.• Developed a thorough understanding of digital landscape and consumer insights for effective campaigns resonating with the audiences through entertainment, influencer strategies, content trends etc.• Driven negotiations and managed development projects; effectively collaborating with key stakeholders to up-sell business revenue by 25%.• Focused on developing & implementing optimised social media campaigns through consumer-driven insights to deliver impactful results.• Supervised and directed account managers to grow their respective accounts.Achievements:- Led the digital leg for Packaging Relaunch of the National Foods' biggest category - Recipe Mixes.- Led the Ramadan Campaign with digital live sessions and content/creative executions.- Led the digital amplification with content and PR strategy for National Ketchup Factory Season 2.- Led the digital launch of Nutrico Morinaga - BF Grow 3 Portfolio: National Foods' Limited, Haleon (Formerly known as GSK - Consumer Division), Nutrico Morinaga

Pakistan

• Leading the internal team for Tapal’s portfolio, top tea brand in Pakistan, for strategic, integrated & creative implementation of digital campaigns.• Focus on consumer driven insights to build brand’s relationship with the consumers to fulfil business objectives.• Evaluate and explore new digital media channels to improve overall marketing ROI.Achievements:• Led the first-ever digital launch of Tapal’s Insta Brew SKU with an integrated strategy backed by media & influencer strategy which led to creating awareness for the new brand & 1000+ consumer interactions.• Spearheaded the launch campaign for Tapal Danedar’s new communication by exploring TikTokas a new platform for the brand which cascaded all engagement metrics with a high reach influx in a psychographic-driven TG.

Pakistan

• Lead the first ever representation of Pakistan in SGP Fintech Festival ‘19 in collaboration with SG High Commission of Pakistan and team of expats.• Introduce Pakistan’s tech ecosystem which opens doors of new opportunities between Pakistan & the world.• Review & implement creative and strategic communication on digital platforms.

Pakistan

Reviewing & implementing corporate and creative communication strategies to introduce StartKar and the delegation for Singapore FinTech Festival 2019.About StartKar: Pakistanis living in Singapore along with the support and partnership with High Commission of Pakistan in Singapore believe to empower the startup community of Pakistan. StartKar is a platform to introduce Pakistani tech-ecosystem with the ecosystem of Singapore in order to mentor them, help them grow and open new paths of partnerships between the two countries. StartKar successfully sent the first ever Pakistani Delegation comprising of 8 startups to the Singapore FinTech Festival 2019.

Pakistan

• Supervise & direct creative team for all digital assets for assigned brands.• Managing & creating digital strategies for business development.• Working closely with the Accounts Team for yearly & seasonal campaigns

Karachi, Pakistan

• Managing, reviewing & executing strategic campaigns for brands to adapt on digital platforms.• Lead the strategy for assigned brands to maximize their presence digitally.• Review, manage & implement creative and strategic communication for digital platforms.

Karachi, Pakistan

• Building the brands presence on digital platform with storytelling through seasonal & yearly content plans.• Worked closely with the Accounts Team for ideation and digital concepts to help brands stay relevant with the ever-changing digital spectrum

Pakistan

Internship for 6 weeks at Bates & Interflow, worked on following projects:• RedBull: 14th August campaign, research for future projects• K-Electric: Activation of Formula Car• Ufone: Rebranding ideas, telecom research• Greenstar: Complete pitch presentation including research on primary and secondary level, market analysis, strategy for family planning, case studies, assisted in focus groups, re-positioning Greenstar, competitive analysis, TVC analysis, consumer insights, compiling of the entire presentation, etc.This Internship helped me to understand and apply the necessary steps towards building an advertising strategy.