So, you're reading my about section - Welcome!You'd probably struggle to find someone on LinkedIn who has more passion for the digital communication and strategy space than here.So, what do I actually do, you may ask? By day, my official role is as Director at TouchBasePro, specifically heading up our Cape Town division. We're one of Africa's premier email marketing organisations, where our team of email experts and I help an array of companies from various industries, both B2B and B2C, in creating returns from their email marketing and strategic digital communication.My role in the organisation is to lead and solve problems for our teams while looking after client relationships, both locally and internationally. We do this by providing expert digital strategy and guidance, helping brands and businesses solve problems in reaching and monetising their communication. In addition, I also ensure the company reaches its revenue and expansion goals by opening doors with partners and clients, along with strategically assisting in the company's marketing and vision. This all leads to TouchBasePro's growth and my getting paid to do what I'm (pretty) good at.By night...though I'd love to call myself the Batman, I help businesses and content creators make the most out of their email learning and communication. Having been in the digital and marketing space for more than 13 years, and having studied my marketing BBA, I put my skills to use by helping businesses and content creators with email advice, strategy and resources designed to help them grow.I also run a pretty awesome email community at Email Expert Africa! Hit the newsletter link in my bio to find out more!Feel free to contact me anytime to chat over a video call or coffee about helping your business create sound returns on your email and digital communication. I'd love to tell you about TouchBasePro and Email Expert Africa. Email: des@touchbasepro.com | des@emailexpertafrica.comCall: 072 266 1879 / 011 447 9716www.touchbasepro.com | www.emailexpertafrica.com
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Commercial LeadPrebo DigitalCape Town, Wc, Za
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DirectorTouchbasepro Jan 2024 - PresentCity Of Cape Town, Western Cape, South AfricaDirectorAs Director, I'm tasked with taking the Cape Town arm of TouchBasePro and establishing a resounding footprint in Africa and abroad.My focus sits on strategic growth of the organisation through the management of business operations, growth into new regions, team and organisational leadership, partner and key stakeholder engagement and overall operational decisions aligned with growth for the TouchBasePro brand.The skills I use to achieve this include:- Operations: Including budgeting, forecasting, resource allocation, and process optimisation.- Strategic Planning: Developing and implementing operational strategies aligned to TouchBasePro's goals.- Project Management: Managing projects from inception to completion, including planning, scheduling, and budgeting to see projects through.- Change Management: Leading and implementing changes within the operational structure.- Key partnership and alliance growth: Including international stakeholder relationship management.- Team growth and strategic leadership: Focused on team training, coaching and mentorship.- Partner engagement and issue resolution: Ensuring happy customers and minimal churn.To achieve these goals, I focus on continual improvement in areas such as:Communication and sound negotiationAgile and multi-cultural leadership leadershipProblem-Solving and swift issue resolutionDecision-Making and strategic opportunity identificationTeamwork & collaboration efforts to grow beyond a single team -
Gm: Digital Business Development & OperationsTouchbasepro Jan 2022 - Dec 2023City Of Johannesburg, Gauteng, South AfricaGM: Digital Business DevelopmentAs General Manager, my duties extended beyond merely Business Development Functions. This included the strategic direction of the organisation and the alignment of my efforts with the financial and cultural growth of the organisation. My duties revolved around company revenue growth, customer engagement and retention, and oversight of various team functions and duties, such as marketing performance management, sales enablement, profit growth and key partner management for TouchBasePro. This resulted in positive nett growth, an increase YoY in all MRR product revenues, and reduced churn, along with key staff retention by implementing skillset growth initiatives.Other aspects of my role included:- HR Functions (Key disciplinary procedure)- Digital and Marketing oversight and strategic planning- Culture maintenance and growth- Digital marketing strategy both internally and for key accounts- Strategic organisational planning- Team training, coaching and mentorship- Product ideation, analysis and implementation- Partner engagement and issue resolution
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International Head: Digital Business DevelopmentTouchbasepro Apr 2018 - Dec 2021Hyde Park, JohannesburgInternational Head: Digital Business DevelopmentMy day-to-day role and duties revolved around coaching and managing the sales team to achieve key business revenue targets, planning and strategising the company's digital and partner marketing efforts, facilitating key account management and retention, business growth and key strategy implementation. Actively involved in the digital lead funnel, outbound business generation, sales process construction and adaption, CRM setup and systems implementation for all sales and marketing-related tasks while ensuring a happy work environment for the team.Another vital function of this position was as the key customer service liaison and champion, ensuring sound strategic guidance for customers and application of digital and industry best-practice advice to an array of corporate and commercial entities, and SMEs.Other aspects included:- HR Functions (Key disciplinary procedure)- Digital and outbound marketing planning and execution- Culture evolution and cultivation- Digital marketing strategy both internally and for key accounts- Sales process handling and relationship cultivation- Turn key negotiation and key account management- Change management- Leverage analytics, mentoring, problem-solving and growth strategy- Product training and implementation strategy- Sales solutions presentations- Market research
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FounderEmail Expert Africa Jan 2023 - PresentCity Of Johannesburg, Gauteng, South AfricaEmail Expert Africa is a community designed around empowering creators, solopreneurs and businesses to become expert email marketers. Founded on the premise that email marketing is for everyone, Email Expert Africa is the quintessential first-stop for anyone looking for expert email resources, training, consulting and advice.My growing community and monetisation of digital products are the implementation of my entrepreneurial skills, implementation of strategic digital marketing and customer engagement skills, along with Email Expert Africa providing me a platform to iterate and improve my operations and business management skills.As a growing business and community, I've remained profitable in operations while building key international and local industry contacts, partnerships and collaboration partners.Reach out and let's work together! -
Regional Digital & Multimedia Sales Manager At Junk Mail Media GroupJunk Mail Media Group Jul 2014 - Mar 2018Pretoria Area, South AfricaSales Manager & New Business Development Manager at Junk Mail Media Group. Key duties revolved around coaching and managing sales team to perform sales targets, production deadlines, business growth and key strategy.Other aspects include: - HR Functions (Key disciplinary procedure)- Culture crafting- Sales solutions presentations- Turn key negotiation and key account management- Constant stakeholder engagement - Change management through multicultural relations- Leverage analytics- Mentoring, Problem solving and growth strategy - Product training- Cross- Border communications -
Multimedia Digital & Field Sales ExecutiveJunk Mail Media Group Feb 2012 - Jun 2014Pretoria Area, South AfricaMultimedia Sales professional for leading South African classifieds.Key duties and roles revolved around negotiating tailored product solutions for a range of start-up, smme, commercial and corporate entities within a vast array of industries.Business development and marketing strategy were implemented for each organization and media solutions suited to their business enacted on for recurring revenue streams.Media sales included the following aspects:- Website dynamics and analytics- SEO and SEM- Social media- Leaderboard PPC & CPM campaigns- Printed media across various target demographics- Display advertising - Mobile oriented marketing campaigns- Mailer and Number marketing solutionsThis involved cold-calling, meetings with key stakeholders and various ranges of clientele to ensure monthly target achievement and growth, recurring business and career growth.
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New Business Development ManagerHartman'S Woodcraft Sep 2009 - Nov 2011Johannesburg Area, South AfricaI was employed as a client liaison and new business development manager at this SME tasked with growing the private arm of the business and expanding sales into the commercial shopfitting division.My roles and responsibilities included, but weren't limited to:- General client liaison duties- Sales and marketing efforts via: Face-to-face engagement, social media and advertising interaction.- Cold calling on various small to medium enterprises to serve their furniture and shopfitting needs- Social media updates and marketing- Furniture construction and design
Des Brown Education Details
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Marketing/Marketing Management, General
Frequently Asked Questions about Des Brown
What company does Des Brown work for?
Des Brown works for Prebo Digital
What is Des Brown's role at the current company?
Des Brown's current role is Commercial Lead.
What schools did Des Brown attend?
Des Brown attended Imm Graduate School.
Who are Des Brown's colleagues?
Des Brown's colleagues are Francois Schoeman, Timo Dinkelman, Leanne Johnson, Kiran Patil, Leesha Vather, Menzi Mohale, Lethabo Joy Lekoloane.
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