Daniel Esch Email & Phone Number

Boulder, Colorado

Lead the team at Devices and Services Marketing tasked with editorial review of all internally created and agency-drafted copy for web, email, apps, packaging, and first- and third-party retail outlets. Establish, publish, and uphold style guidelines. Educate writers and other stakeholders.

Worked within the writing team to develop and polish marketing copy and installation guides. Maintained Nest voice and style across interactive, packaging, and retail deliverables for consumers, business partners, and pro installers.

Led the team responsible for editing and proofreading copy for interactive signage, marketing email, and point-of-sale materials. Established, refined, and streamlined processes to save time and bridge gaps with other groups.

Edited print and interactive materials for the Graphic Design/Marcom group, upholding standards of language and style while preserving the Apple voice. Partnered with writers, producers, and traffic to help deliver great work on schedule.

Handled editing of direct mail, web pages, retail collateral, and corporate identity materials.

Sole proprietorship provided professional copyediting and proofreading services for advertising agencies, magazines, and web sites.

Edited staff and wire stories for length, clarity, and AP style. Wrote headlines and captions. Designed news pages and photo packages.

Read page proofs for instructional hardware, software, and programming books. Identified errors and omissions in text, illustrations, and code examples.

Edited and proofread advertisements for clients including Hewlett-Packard, Saturn, and Sprint. Developed handbook of departmental procedures and agency styles. Standardized and maintained style guides for seven accounts.

Responsible for editing print, web, and collateral communications for business and consumer clients including Dell, Cisco Systems, and Symantec. Instituted and maintained client and house style guides.