Desiree Cruz Email & Phone Number

Los Angeles Metropolitan Area

• Lead the sales effort in a 5-million-dollar territory across the Western United States. Establish and develop end-user and distributor relationships to increase SCS sales.• Expert in consultative selling, providing technical support on industry standards and solutions that result in long-term partnerships and revenue growth.• Manage, train, and collaborate with a team of contracted manufacturers’ representatives to ensure proper brand representation and sales growth. Broke growth records upwards of 38% per territory.• Lead cross-functional collaboration with marketing, inside sales, and production teams to develop customized solutions, resulting in increased customer retention.• Train new employees on inside and outside sales processes. Set goals and objectives for employee development.• Facilitate strategic planning sessions with upper management, contributing to the development of new sales strategies.• Utilize marketing tools, such as web analytics, CRM database, and business social media platforms to generate new leads.

Chino, Ca

• Communicate with end users, distributors and manufacturers’ representatives on a daily basis to promote products and value added services. • Visit accounts in assigned territories to test static control products and provide local support. • Forecast sales, calls and identified key accounts. Used CRM system to document activity. • Knowledgeable of ANSI/ESD S20.20, TR20.20 and TR53 to help end users with their static control requirements. • Provide inside sales support by qualifying sample requests, reviewing Meet Comps and custom quotes, taking customer calls and providing backup when needed.

Chino, California, United States

• Daily interaction with end users, manufacturers’ reps, distributors, and anyone who needs ESD control support. Supported both Desco and Protektive Pak brands.• Provided quotations to end users and distributor partners compliant to company regulations.• Created Meet-Comp contracts for distributor stocking programs.• Communicated with production and management departments to coordinate custom solutions for end users.• Utilized Microsoft Office (Excel, PowerPoint, Word, Access) and Microsoft Dynamics NAV to acquire data and process orders and customer requests.• Visited key accounts, gaining insights that informed strategic product recommendations.

• Provided executive support to the business owner by completing various tasks within the business, including customer service, accounts receivables/payables, project management.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Arts - Ba, Liberal Arts And Sciences/Liberal Studies, 3.7 Gpa

Graduated cum laude with a minor in English Literature.