*Product team lead - managing a team of 4 product managers to develop a long-term vision and product strategy for streaming and cloud gaming categories. Creating products like RGB-enabled microphones, audio mixers, webcams, console controllers and more*Defining and executing product roadmap for all emerging products and services based on business opportunities and market research*Developing and presenting product concepts to cross-functional teams such as executive, marketing and sales teams - focusing on customer-centric product development, managing budgets/forecast, ROI, and creating go-to-market plans*Working alongside cross-functional teams (e.g. executive, sales, marketing, engineering, industrial design, etc.) to drive innovation and revenue growth*Implementing AI algorithms into hardware products to help drive innovation in the consumer electronics space

*Defined product strategy, roadmap, and positioning for the consumer audio product portfolio*Managed entire product lifecycle through ideation, development, go-to-market strategy, and end-of-life transition*Drove leadership in consumer audio with intentional product differentiation, being at the forefront of technology trends and consumer behavior*Consumer Audio Category sales grossed $X.XM within the first 6-months of first product release

*Define product strategy, roadmap, and positioning for the consumer audio product portfolio*Manage entire product lifecycle through ideation, development, go-to-market strategy, and end-of-life transition*Drive leadership in consumer audio with intentional product differentiation, keeping at the forefront of technology trends and consumer behavior

*Establish budget planning and sales forecast for +$4M business*Created products such as the “Artist Series” V-MODA headphone line featuring legendary A-tier artists such as Jimi Hendrix (launched in 2021, $250K first month’s sales) and [SOON TO LAUNCH] (in 2022). Manage relationship with factory, packaging and label vendors to ensure product delivery at scheduled launch date*Market Expert - define and execute go-to-market strategies for V-MODA products within the US market, including Key Accounts like Amazon & Best Buy, to support thoughtful and consumer led goals*Creating Sales Enablement plans to supply sales team with, tools, guidance, and training to maximize product line success*Specializing in end-to-end product delivery from concept to market*Host of "At Home With..." interview series on YouTube featuring DJ's like KSHMR, Morgan Page and more

* Define and execute go-to-market strategies and sales enablement plans for Roland and V-MODA products (e.g. Roland TR-8S drum machine, V-MODA M-100 Master DJ headphones) to supply sales teams with, key marketing assets – creative one sheets, sales/competitive guidance, and video training materials to maximize success. +7%-+8% YoY sales success* Interacting with Key Accounts like Guitar Center, Sweetwater, Amazon & Best Buy to introduce product and solidify co-marketing and sell-through strategies * Implemented DJ Ambassador program – managing 12 territory ambassadors to advocate brand, maintain product within retail locations and execute retail promotions* Conceptualize and execute on-site activations at music festivals such as Coachella, Splash House, HARD, Movement (Detroit) and CRSSD showcasing Roland/V-MODA product and heading direct sales at venues (avg of $15K-$20K in sales per event)* Managed Artist Relations for DJ category such as DJ Jazzy Jeff, Z-Trip, DJ Battlecat, Claude Von Stroke, Chris Lake, Miles Medina, Skratch Bastid and many others

-Collaborate with executive leadership to create and train lead qualification and prospecting process for the Dance & DJ sales category-Work with Marketing dept. to create effective campaigns in both print (MI trade/MI specialty publications) and digital (email/social) medias-Strategically foster customer engagement through partnering with artists and hosting customer facing workshop events to promote product sell-through -Create and directly managing dealer relationships to promote brand success and sell-through-Identify emerging markets and market shifts of DJ in the US while being fully aware of new products and competition status-Collaborating with executive leadership to generate ideas for sales contests and marketing initiatives-Track sales team metrics and report data to executive leadership-Collaborated with head Roland Japan corporate office and aid in the creation of future new product-Ensure correct usage of CRM and other sales applications-Piloted Roland Cloud Academy, the MI industry's very first virtual training platform provided free-of-charge to registered customers. Dramatically increasing end-user product registration in an attempt to create more meaningful methods of marketing-Manage escalated customer issues and complaints regarding sales and service-Host quarterly inter-department training sessions to develop sales reps and promote cross-product marketing concepts

-Cultivated relationships with assigned dealer accounts, focused on creating productive marketing-to-marketing relationships-Managed relationship with key accounts, created and maintained marketing initiative calendar and managing events such as video/photo shoots, social media content scheduling and exclusive partnership opportunitites-Implemented marketing and promotional content into key account retail sales channels like Guitar Center, Sam Ash, Sweetwater and more-Sourced new opportunities to reach customers through strategic partnerships with partners such as AEG-Managed key account marketing budgets

-Day-to-day operations and service support to Midwife Partners-Created budget/variance reports-Payroll/labor expenses and related processing and reporting-Created company policy, customer contracts and best practice guidelines for new business -Managed front-end web development and payment processing methods

-Responsible for leading a marketing team of five and managed high quality and strategically consistent brand campaigns from concept to completion for record label artists-Aided in developing US and Asian (e.g. Malaysia, Korea, Japan) record distribution channels for Good Fruit artists-Led marketing partnership initiatives with premier Christian Comtemporary Music media partners such as Rapzilla, Jam The Hype and Worship Magazine-Created and maintained email database and lead CRM management -Managed social media content and worked closely with social media coordinator in created engaging content and expanding social media reach resulting in a 13% increase month vs month

-Administrator for end-to-end communications management solutions that centralizes ordering, fulfillment, content customization, and direct mail campaign management within a cloud-backed database-Assisted with strategy, creating, proofing and processing all digital and retail marketing marketing initiatives such as the Guitar Center catalogs, coupon initiatives, VIP and other customer engagement events-Acted as "inside customer service" for all Guitar Center retail locations with regards to retail and local marketing initiatives. For instance, administrating national Guitar Center chain coupon maintenance (especially during major holidays such as Black Friday ), and providing store associates with answers within a 5 minute response time...critical for front of line sales personnel. -Created sales competition analysis report of all major music instrument retailers to aid with creation of marketing strategy and identifying missed/emerging opportunities. Discoveries reported for executive team review-Was a part of the 2-man, Guitar Center specific, retail Local Marketing team which was designed to discover and create "new customers" through the creations of engaging events and VIP experiences -Provided Local Marketing event analysis reports to vendor partners working towards improving all Local Marketing activations throughout all Guitar Center retail locations

-Front and Back end communication touch point for all company-wide Local Marketing inquiries. Directly responsible for engaging with Regional Vice Presidents, District and Store Managers to ensure Local Marketing programs are effectively implemented-Sales analysis reporting of Local Marketing events to systematically improve ROI and identify emerging risk and opportunities-Weekly Competition Report analysis, including social marketing and web metrics, for Enterprise-wide (Guitar Center, Musician's Friend, Music & Arts, Woodwind & Brasswind) executive team review-Intuit QuickBase and RR Donnelley CustomPoint administration to ensure jobs from the retail field are accurately/timely delivered-Coordinating Store Associate reviews for buyer's guide production. Managing schedules, equipment needs and personnel to insure all tasks required meet print deadlines-Programming, creating and QA for all barcodes used within Guitar Center promotional materials -Maintaining MAP (Minimum Advertised Price) vendor exclusion lists for Guitar Center stores and GuitarCenter.com to abide by and adhere to individual vendor MAP policies-Assisted in increasing retail Gift Card exposure across various retail partnerships such as CVS, Safeway, and more working with prepaid vendors such as InComm and Blackhawk Network

-Responsible for hi-tech product presentation, information and pricing accuracy in all hi-tech marketing tactics, including direct mail, and print ads (monthly totaling over 1MM)-Coordinating input from multiple sources (internally and externally) during the production process, ensuring tasks are accurate and on-time-Assisting in-house design staff with a variety of post-production tasks utilizing Adobe In-Design, Photoshop and Illustrator

-Inquired history and credit standing of retail fashion establishments applying for merchandise factoring-Compiled and analyzed the credit information collected by investigation through databases such as Dun & Bradstreet-Conducted interviews with CFO's of major fashion retailers such as Guess, Bloomingdales, etc. via telephone and in-person for credit verification-Developed reports of research featuring financial statements and presented materials directly to Vice President & Credit Analysis Officer-Created in-depth training manual to help aid in the equipping of future new hires and explain Hana Financial's proprietary credit system

-Staff editorial writer for KicksOnFire.com

Assistant Manager at the Nothridge retail location.