Lead marketing and communications strategies and collaborate with global sales teams in articulating value proposition for the leading brand in it's category. Play a pivotal role in shaping corporate identity and core values. Align product brand identity including house and private label brands for production and companion animal products. Drive brand strategy behind new products, develop unique go-to-market launch plans, analyze and support global brand growth and success. Manage communications across departments within the corporation as well as build strong relationships with outside organizations key marketing and business development contacts and product vendors. Direct and deploy in-bound and out-bound marketing in B2B and B2C channels to promote brand awareness through creative storytelling.Develop and deliver organizational employee training programs and customer training seminars including in-person and webinar hosting. Oversee and manage the execution of marketing plans and budgets for product categories and regions. A strong understanding of immunology to comply with strict regulatory requirements in several countries globally for Veterinary Biologicals. Editor of technical veterinary publication The Colostrum Counsel and deployment through email marketing.Primary event planner for customer incentive trips and training opportunities, including strategy for product promotions. Utilize various digital platforms and programs.

Business development through personal engagement while building long-lasting relationships with clients and distributors. Subject matter expert presenting technical topics to veterinarians, distributors, producers and academic representatives at training engagements and conferences throughout Canada and USA. Proven skills in building and nurturing long-term relationships, influencing buying decisions and assisting in closing sales with distribution sales representatives. Responsible for growing corporate relationships with distributor key parties in marketing and sales.Lead and deploy marketing initiatives including content marketing, out-bound marketing, product development and corporate branding.

Facilitated project management for the management team including marketing, sales, regulatory, quality control and operations.