Diane Deseta

Diane Deseta Email and Phone Number

Director of User Experience Strategy & Creative at Porsche Cars North America @ Porsche Cars North America
Atlanta, GA, US
Diane Deseta's Location
Atlanta, Georgia, United States, United States
Diane Deseta's Contact Details

Diane Deseta personal email

Diane Deseta phone numbers

About Diane Deseta

Design Leader with over 20 years of experience in User Experience Management, Strategy, and Research. I have managed and mentored interdisciplinary teams through research, strategy, concept, product definition, design, and development. My entrepreneurial spirit has allowed me to play unique and active role in helping business owners craft the strategic vision for their products. I consider myself a strategic partner a team player, and a skilled client partner rolled into one. Giving back is an important part of my professional and personal life. Volunteer initiatives have included teaching technology classes at Sandy Springs Middle School, and ongoing design consultation for Peace Corps. My passion is sharing knowledge and ideas with like minded people who care about making the world a better place through intentional design. I often contribute my time to civic hacking events and speak for local user experience groups around Atlanta.  Accomplishments include: winning an adobe site of the day, winning national civic hacking Atlanta Hackathon, as well as several AiMA's (Atlanta Interactive Marketing Association). I have held the programming chair for Social Media Club Atlanta and CHI*A (Computer Human Interaction group in Atlanta), and founded the UX Mentors organization. Active membership in UXPA, and IxDa. Specialties: Service Design, User Experience Strategy, User Experience Design, Information Architecture, User Research, Data Analytics, Interactive Marketing, Social Media Marketing, Mobile Strategy, 508 Compliance, Content Strategy, Agile (SAFE), User Centered Design, CRM, Mentoring and common sense.

Diane Deseta's Current Company Details
Porsche Cars North America

Porsche Cars North America

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Director of User Experience Strategy & Creative at Porsche Cars North America
Atlanta, GA, US
Website:
porscheusa.com
Employees:
8631
Diane Deseta Work Experience Details
  • Porsche Cars North America
    Porsche Cars North America
    Atlanta, Ga, Us
  • Porsche Cars North America
    Director Of User Experience Strategy & Creative
    Porsche Cars North America Aug 2020 - Present
    Atlanta, Ga, Us
    As a member of the Customer Experience team, evaluate and implement design-driven initiatives that integrate seamlessly into the Porsche ecosystem. Guide the organization in taking a customer-centric approach to solving complex business problems. Serve as client advocate and change agent to align business units around supporting the Porsche User Experience Strategy. Liaise with Porsche North America and Porsche AG on evolving trends, technologies and best practices in user experience. Provide creative direction and serve as the digital brand ambassador for our customer, dealer and employee experiences.
  • Uxmentors
    Founder
    Uxmentors Jun 2011 - Present
    Creating and leading the UX mentorship program. Manage all the day to day operations of the organization, recruiting senior level UX professionals as mentors. UX Mentors is an organization dedicated to bringing together UX professionals who are passionate about great experiences and have a commitment to sharing knowledge, career development and building a stronger community.
  • Relevant Exchange
    Independent User Experience Strategy Consultant
    Relevant Exchange Nov 2017 - Jul 2020
    Us
    Independent consultant providing user experience research and strategy services. Acting director of user experience for the professional growth of 30+ consultants. Functioning as both onsite delivery manager for clients and practice lead for the consultants. Mentored, coached, and developed user experience teams. Identified potential clients, assessing business maturity and developing strateies to evangelize and execute design thinking at every level for clients. Managed department budgets, 3rd party contractors, performance reviews, IDP’s and KPI’s. Crafted design operational plans for department growth and assisted in identifying and hiring talent. Clients: ClickDimensions 3ci People
  • Manheim
    Manager Usability
    Manheim Jul 2014 - Jun 2017
    Atlanta, Ga, Us
    Managed all qualitative and quantitative digital testing across all Manheim digital properties. Oversaw and negotiated third party vendor relationships, independent contractors, and budgeting. Mentored design and development team members in the execution and incorporation of research best practices. Was responsible for setting the analytics strategy for the product department and delivering customer satisfaction reporting to executive teams monthly, quarterly and yearly. Managed a 3 million dollar budget.
  • Whiteknight Llc
    User Experience Strategist
    Whiteknight Llc 2003 - 2016
    Us
    Responsibilities Include: Managing an independent for profit consulting firm. I managed all aspects of the business including business development, marketing, finances, contract negotiations, and solution delivery. Managed a team of UI developers. visual designers, and UX professionals. This was a bootstrapped independent consultant agency.Clients: Adult SwimArke SystemsAutotrader.comClickDimensionsCartoon NetworkCheckFree CNNFox Interactive MediaGenexThe Home DepotIBMIHGIQ InteractiveKnowledgeStormOneSpringMaestroMediaSolvSaddleback LeatherSBCSunTrustTechTargetWendy'sWABE
  • Sandy Springs Charter Middle School
    Instructor
    Sandy Springs Charter Middle School 2013 - 2014
    Volunteered to teach board game strategy and tactics, programming and technology as part of an after school achievement program. Focused mainly on finding creative ways for middle schoolers to think more creatively, manipulate technology for their own purpose, and practice their communication skills to help build their confidence.
  • Relevant Exchange
    President And Founder
    Relevant Exchange Jan 2008 - Jun 2012
    Us
    President & Founder of Relevant Exchange Industry focused email newsletter campaigns that help agents engage in a relevant dialogue with their customers every month, automatically.
  • The Home Depot
    User Experience Strategist
    The Home Depot May 2007 - Nov 2008
    Atlanta, Georgia, Us
    Created the Information Architecture practice inside of digital marketing. Lead the hiring process and managed the Information Architecture team. Assisted in vendor selection and management of 3rd party agency relationships. Responsible for communicating and documenting the user experience strategy for the online web channel.
  • Fox Interactive Media
    User Experience Strategist
    Fox Interactive Media 2006 - 2007
    Responsibilities included providing User Experience Strategy and feedback on widget campaigns that were to be launched on the myspace.com platform. Lead strategic activities designed to research and identify monetization models for widget platform. Conducted user research specific to the social media space. Produced user experience deliverables for the purpose of widget design and implementation.
  • Knowledgestorm
    Product Manager
    Knowledgestorm 2005 - 2006
    Us
    Product Manager of the lead generation customer extranet. Responsibilities included providing the User Experience Strategy and Information Architecture leadership for the design and technical teams. Designed a B2B version of the extranet to resell to affiliate clients and assisted the marketing department in positioning to them.
  • Broadvision
    Senior User Experience Architect
    Broadvision Aug 2000 - Jun 2001
    Redwood City, California, Us
    Principal Consultant - User Experience ArchitectClients: GE SupplyCIBC UnisourceDelta AirlinesContinental Airlines ILS (Inventory Locator Service, LLC.)Broadvision Product Division
  • Answerthink Consulting
    User Experience Architect
    Answerthink Consulting Mar 2000 - Aug 2000
    Miami, Florida, Us
    Senior ConsultantClients:RW BairdSony BPCFarmbid.com

Diane Deseta Skills

Information Architecture User Experience User Experience Design Usability Testing Interactive Marketing Social Media Marketing Mobile Strategy Service Design Section 508 Interaction Design User Centered Design Wireframes Content Strategy Usability User Interface Design Mobile Design User Interface Digital Strategy Mobile Devices Wire Framing User Research Web Development Omnigraffle Experience Design Usability Engineering Professional Mentoring Persona Axure Interactive Advertising Strategic Planning Team Mentoring

Diane Deseta Education Details

  • Belmont University
    Belmont University
    Journalism

Frequently Asked Questions about Diane Deseta

What company does Diane Deseta work for?

Diane Deseta works for Porsche Cars North America

What is Diane Deseta's role at the current company?

Diane Deseta's current role is Director of User Experience Strategy & Creative at Porsche Cars North America.

What is Diane Deseta's email address?

Diane Deseta's email address is dd****@****llc.com

What is Diane Deseta's direct phone number?

Diane Deseta's direct phone number is +167848*****

What schools did Diane Deseta attend?

Diane Deseta attended Belmont University.

What skills is Diane Deseta known for?

Diane Deseta has skills like Information Architecture, User Experience, User Experience Design, Usability Testing, Interactive Marketing, Social Media Marketing, Mobile Strategy, Service Design, Section 508, Interaction Design, User Centered Design, Wireframes.

Who are Diane Deseta's colleagues?

Diane Deseta's colleagues are Cemil Karakol, Benoit Germain, Marco Hershlag, Mark Jacobs, Tra Fled, Jayme Delaney, Mike Miller.

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