Deshendri Smit
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Deshendri Smit Email & Phone Number

Driving Inclusion to create Financially Empowered Communities at CliqueFin
Location: City of Johannesburg, Gauteng, South Africa 11 work roles 1 school
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Role
Driving Inclusion to create Financially Empowered Communities
Location
City of Johannesburg, Gauteng, South Africa

Who is Deshendri Smit? Overview

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Deshendri Smit is listed as Driving Inclusion to create Financially Empowered Communities at CliqueFin, based in City of Johannesburg, Gauteng, South Africa. AeroLeads shows a matched LinkedIn profile for Deshendri Smit.

Deshendri Smit previously worked as Group Chief Marketing Officer at Cliquefin and Co-Founder at Be.First South Africa. Deshendri Smit holds Bcomm Marketing & Business Management from Midrand Graduate Institute.

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CliqueFin

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About Deshendri Smit

Dishi boasts over two decades of experience in marketing, sales, and business strategy development across multiple industries. Her curiosity-driven approach and commitment to continuous improvement have made her a natural problem solver. With a deep understanding of consumer behavior, Dishi offers meaningful solutions to stakeholders by leveraging fundamental human truths to drive impactful change. With a diverse background spanning the marketing industry, she possesses a unique perspective and insight that enables her to identify opportunities for creation, connection, and collaboration. As a result, she has a proven track record of successfully guiding stakeholders from their current state to their desired outcomes.

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Deshendri Smit's current company

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CliqueFin
Cliquefin
Driving Inclusion to create Financially Empowered Communities
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11 roles

Deshendri Smit work experience

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Group Chief Marketing Officer

Current

City Of Johannesburg, Gauteng, South Africa

Developing and driving the group and its subsidiaries marketing and business development strategy.CliqueFin’s subsidiaries operate across a diverse range of industries. Our collective mission is to create financially empowered communities through innovative digital products and strategic collaborations. Our unique approach to financial inclusion comprises an evolving collection of platforms that promises significant positive social impact and upliftment.

Jan 2021 - Present

Marketing Expert Coach

South Africa

Empowering Africa's artisans with skills for the future. Marketing expert coach to Kandua Pros to grow their businesses from small and informal to stable, formalized and growing.

Jun 2021 - May 2022

Executive Head: Media & Activation Sales

Johannesburg Area, South Africa

Develop and implement the organisations sales strategy to deliver against allocated sales targets. Build brands in retail, whilst serving the needs of shoppers, retailers, mall brands and property owners.

Jul 2015 - Dec 2017

Account Manager

Plan and prioritise personal sales activities and customer/prospect contact towards achieving agreed business aims, including costs and sales - especially managing personal time and productivity. Plan and manage personal business portfolio/territory/business according to an agreed market development strategy. Maintain and develop existing and new customers through appropriate propositions and ethical sales methods, and relevant internal liaison, to optimise quality of service, business growth, and customer and satisfaction. Use customer and prospect contact activities tools and systems, and update relevant information held in these systems. Respond to and follow up sales enquiries using appropriate methods. Monitor and report on market and competitor activities and provide relevant reports and information. Communicate, liaise, and negotiate internally and externally using appropriate methods to facilitate the development of profitable business and sustainable relationships. Attend and present at external customer meetings and internal meetings with other company functions necessary to perform duties and aid business development. Attend training and to develop relevant knowledge, techniques and skills.

Oct 2008 - Jun 2013

Marketing Consultant

Urgent Communications, Centric Media & African Bank

Contributing to and developing marketing plans and strategies.Assisting in the delivery and implementation of approved strategies.Develop pricing strategies, balancing organisations objectives and customer value. Carrying out market research and customer surveys to assess demand, brand positioning and awareness.Analyzing business developments and monitoring market trends.Managing the production of marketing materials, including leaflets, posters and flyers. Develop marketing budgets.Liaising and building relationships with a range of stakeholders, e.g. shareholders, customers, suppliers and colleagues.

Jun 2007 - Sep 2008

Marketing Manager

Canderel and EqualDevelop annual strategic marketing plans and mid-term strategic brand vision within the global framework.Ensure product performance (packaging, formulation, pricing, quality and profitability) meets global frameworks and agreed brand plans.Champion through the business all projects related to the delivery of the brand plans.Manage and develop with the marketing agency creative consumer communication for each nominated brand.Recommend and manage appropriate research to ensure consumer understanding, to evaluate advertising impact and viability of new line extensions.Manage marketing cost centres within the allocated budgets.Implement marketing plans to build Equal's status as the second leading brand. Manage all aspects of the Canderel & Equal brand websites.Report on marketing spend, ensuring costs are within budget.Organise Canderel trade launches, PR promotions, sales literature, consumer leaflets and exhibitions.Manage and develop with the advertising agency creative consumer communication for each nominated brand.New product development project management and implementation.

Feb 2006 - May 2007

Trade Marketing Manager

Understand consumer needs, wants, behaviour and motivation for Brand purchase. Understand the dynamics of the different trade channels (Grocery, Pharmacy and Catering). Understand Sales and Merchandising issues when developing promotions.Manage promotional costs within allocated budget. Analyse product performance, brand share results, targets vs. actual sales.Ensure all Marketing information is communicated to the sales team. Manage all aspects of exhibitions, trade launches and promotions. Analyse and prepare periodic reports on sales results, brand share results and marketing spend. Identify and resolve issues that will affect promotional activities. Manage the procurement process for promotional and Canderel brand expenses. Manage product specifications for new and existing Canderel lines. Manage the development of all promotions including promotional brief and communication to the agency.Manage all aspects of the customer care line.Encourage, build and maintain a high level of motivation, enthusiasm and results orientation with both Merisant and agency teams.

Apr 2005 - Jan 2006

Marketing Assistant/Office Manager

Planning and managing allocation of time between Marketing Support and Office Management. Deliver the office cost centre target quarterlyKeep abreast of workplace occupational Health and Safety guidelines. Manage all domestic and international Merisant personnel travel related arrangements. Manage designated marketing plan projects. Manage all aspects of the website. Manage all aspects of the customer care line. Supervise and co-ordinate the daily routines of the contract courier and cleaner. Encourage, build and maintain a high level of motivation, enthusiasm and results orientation with the Merisant team.

Oct 2002 - Mar 2005

Reception & Assistant Creditors Clerk

Identify, develop and implement new financial streamlining opportunities.Assisted the Creditors Clerk in maintaining and processing of creditors. Monthly payments and reconciliations.Assist with finance department administration.

Oct 1999 - Sep 2002
1 education record

Deshendri Smit education

  • Midrand Graduate Institute
    Midrand Graduate Institute
    Bcomm Marketing & Business Management
FAQ

Frequently asked questions about Deshendri Smit

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What company does Deshendri Smit work for?

Deshendri Smit works for CliqueFin.

What is Deshendri Smit's role at CliqueFin?

Deshendri Smit is listed as Driving Inclusion to create Financially Empowered Communities at CliqueFin.

Where is Deshendri Smit based?

Deshendri Smit is based in City of Johannesburg, Gauteng, South Africa while working with CliqueFin.

What companies has Deshendri Smit worked for?

Deshendri Smit has worked for Cliquefin, Be.First South Africa, Blulever Education, Primedia Unlimited Malls, and Urgent Communications, Centric Media & African Bank.

How can I contact Deshendri Smit?

You can use AeroLeads to view verified contact signals for Deshendri Smit at CliqueFin, including work email, phone, and LinkedIn data when available.

What schools did Deshendri Smit attend?

Deshendri Smit holds Bcomm Marketing & Business Management from Midrand Graduate Institute.

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