At InfraCloud, we’re on a mission to unleash growth for our customers, fellow colleagues and the community!In my current capacity, I am leading the marketing & demand gen function to fuel growth of the company and evangelize Cloud Native & Kubernetes🚀My role includes mentoring a diverse team consisting of digital marketers, content writers, HTML developers, & graphic designers. Coordinating with cross-functional teams to execute marketing campaigns, setting goals & delegating tasks.- Driving & setting the quarterly and annual marketing goals, OKRs & KPIs and working directly with the CEO & CTO.- Devised and executed a robust content distribution strategy, with regular features of InfraCloud blogs on platforms like Kubeweekly, CNCF Blogs, & popular cloud-native & DevOps newsletters. This effort drove a remarkable 8-fold surge in website traffic in under three years.- By devising targeted website pages for niche services, doubled MQL inbound inquiries and achieve a 3.5-fold increase in generated pipeline numbers compared to the previous FY.- Achieved a 3x conversion rate for high-intent keywords.- Boosting organic growth of official social media handles (from 3K LinkedIn followers to < 46K).- Sponsoring & leading the tech conferences execution, managing budgets, overseeing booth design, swag selection, on-booth games, and managing all vendors involved.- Collaborating with CNCF Marketing committee & other cloud-native companies, I spearheaded joint marketing initiatives. Additionally, managing vendors, freelancers, and PR agencies to fulfill diverse requirements.Creative sales & marketing campaigns managed:- Featuring InfraCloud as ‘Commercial partner’ OSS CNCF projects (major branding & SEO benefits)- Phippy Comic (now hosted on official Phippy page)- Starting Twitter Spaces, LI events, CNCF co-webinars.- ProducHunt launch (ranked as #5 product of the day)- Launched newsletter - weekly (for subscribers) & monthly (for customers & prospects).

Helping startups & midsize enterprises adopt Kubernetes and cloud-native technologies.- Revamped website - optimized for Google SEO, speed, UX, and inbound conversions. This Increased the website traffic by 5X in just 18 months.- Demand generation - Created high-intent pages for the products & services and ranked them to Page 01 within six months; driving inbound enquiries by 10X.- Built a comprehensive content distribution model to distribute the blogs to the entire cloud-native audience (building loyal newsletter subscribers).- Launched 'School of Kubernetes' on ProductHunt - which was ranked 5th Product of the Day (https://www.producthunt.com/products/school-of-kubernetes).- Regularly featuring articles in Kubeweekly, CNCF Blogs, and other popular cloud-native podcasts, and blogs. Coordinating the CNCF Marketing committee on various marketing opportunities.- Getting channel partners and professional services partnerships within the community for better serve the customers.- Candidate Marketing - to attract top Cloud Native and DevOps talent.- Campaign Management - Utilizing various channels (particularly LinkedIn advanced techniques) to reach out to the right prospects and generate more revenues streams.- Hands-on with HTML, CSS, Google Analytics, Adwords, Tag Manager, etc., for day-to-day technical tracking, and management. - Created dashboards for various stakeholders (Management, Talent Acquisition, Blogs Authors, SEO, Outbound, etc.)- Engaging with the community via newsletters, social channels, PRs, and events.- Handling and optimizing end-to-end SEO for improved visibility and performance - Technical, On-page as well as off-page.- A key member at every stage in designing the comic 'Phippy’s Quest for Cloud Native Transformation' and featuring it on CNCF (https://www.cncf.io/phippy/)

Crave InfoTech is an Independent Software Solutions Vendor (ISSV), SAP Value Added Reseller and member of Global SAP Partner Edge Build program. - Optimized corporate website (boosting loading speed by over 60% plus making site mobile responsive/friendly, UX and UI improvements).- Growth hacked SEO (improvising organic traffic by 2x) with improved keyword research and strategy, competitive research, content gap analysis and identifying new article writing opportunities.- Tuned and grown social Media presence (streamlined social media postings in a monthly calendar, creating engaging content (infographics, quiz, giveaways, contests, etc.) and improving follower base with relevant hashtags).- Rebranded Corporate Collaterals (upscaled the brochures, product data sheets, prospect presentations to be more interactive and high converting).- Changed the game for Internal Graphic Designing - Designing infographics, corporate brochures, social media posts using design tools like Photoshop, Canva, CorelDraw, Draw.io, etc.- Writing high converting Email Copies / Automation Campaigns - Drafting emails that convert users into high-quality inbound leads by signing up for products/services/newsletters.- Organizing effective Webinars (product/industry-specific) bringing in most relevant decision-makers to solve thier next big challenge. (often working directly with the SAP team to generate a healthy pipeline for the sales team)- Bringing on top talents on-board by Promoting internal job openings (via LinkedIn, social ) and co-ordination with the HR team to bring top talents on-board.- Brand building and creating thought leadership by publishing articles on estemeed publication platforms.- Mentoring team of 3 executives (Graphic Designer, SEO, Data discovery / Lead generation)

Bitwise is an IT company with 1600+ employees HQ in Chicago, USA; with expertise in Big Data, Cloud, Hadoop and Data Management solutions. Responsibilities included:- Assisting in generating qualified sales leads/enquires for the USA sales team.- Strategic marketing planning, ensuring good inquiry flow from all channels.- Identifying corporate events/shows for creating hot leads to sales teams.- Coordinate with vendors for events/conferences for building brand presence- Manage content for promotions, direct marketing (emailer, newsletter), advertisements (print, online), press releases, articles, blogs, websites, etc. - Supervise and co-ordinate and with graphics designers, vendors for advertisements, events and other marketing support materials- Manage website, SEO, social media team to edit/write content/images to maximize ROI- Develop/publish regular content for Social media (Twitter, Facebook, LinkedIn) - Responsible for developing and maintaining marketing strategies to meet agreed company objectives.

Splashjet is an inkjet ink manufacturer with wide range of ranging from Desktop Printing, Photo Printing, and Digital Textile Printing. Missioned with establishing the brand presence in the European market. Responsibilities included:- Generating qualified sales enquiries from website and online platforms like Alibaba and IndiaMart- Managed team of 3 to lead all the online / offline marketing efforts- Increasing website traffic by organic SEO, SMM efforts.- Identifying relevant events / opportunities to maximize brand presence and lead generation- Creating marketing materials (corporate brochure / leaflets / images) in Photoshop and CorelDraw- Email / SMS blasts to existing / prospective customers.- Reporting to top management on the KPIs like sales funnel / previous sales records- Responsible for the marketing of company services to the right market whether B2B or B2C.

It is a software development organisation with expertise in Microsoft technology, software development, data analysis & management and reporting. Responsibilities included:- Handling the corporate website (Joomla) and managing content- Managing the SEO, SMM and directory submissions- Submitting RFQs on various IT projects via online platforms- Handling the corporate social media profiles- Google Analytics, Webmaster tools for brand awareness and tracking- Creating relevant lead database and optimizing email marketing campaigns (Mailchimp)- Creating infographics and marketing material (brochures and newsletters)- Experience working with social media management software (Hootsuite)