Shantanu Déshpandé Email & Phone Number

Lincolnshire, Il, Us

Lead category strategist: Personal Protective Equipment-Head/Face, and Active Hearing protection

Lincolnshire, Il, Us

Lincolnshire, Il, Us

-Develop short- and long-term product plans designed to optimize the performance of the category. -Prepare annual plan for product category. Responsible for developing business plans and business strategies to deliver financial performance.-Resident expert on the competitive environment, existing internal capabilities, and potential new capabilities.-Develop new markets, improved merchandizing, promotions, and other business development opportunities.-Responsible for maintaining a product line portfolio strategy (includes a 3 year product lifecycle plan)-Lead product management activity in terms of new product launches, product modifications, promotions, and end of life discontinuations.-Provide direction, objectives and ensure timely execution of marketing plans, including product launches, product modifications, and promotions.-Mentor Product Management junior team and cross-functional team members-Market & end user expert through interaction with sales people, distributors, field and market research, and direct end-user interaction-focus groups.-Market and customer data analysis.

Chicago, Il, Us

Product Creation:• Lead, managed, and maintained the product roadmap plan for Kenmore brand Cooking Appliances.• Leaded development of launch product plans and make day-to-day product decisions alongside design, brand and development counterparts and the ODM’s with respect to initial line planning, promotional planning, launch plans and product designs.• Managed cross-functional teams by driving product creation process and collaborating with brand marketing, product development and sales.• Delivered product ideas to vendors by utilizing consumer insights, both qualitative and quantitative methods• Managed the validation process to ensure products meet the needs of the consumer and key accounts as outlined in the product brief.• Coordinated all MOL activities, product promotions and end-of-life management.• Responsible for the implementing seasonal promotions and line extensions to maximize the value of all solutions.Product Strategy:• Lead conception, development and execution of overall product strategy, focusing on Cooking. Created differentiated, scalable, ownable product positioning for the Kenmore brand.• Worked with the brand management team to create launch strategies for each product category• Responsible for category marketshare, revenue and profitability.Retailer & Consumer Interaction:• Helped lead the consumer insight process with the brand management team. Establish the linkto the business, and develop the relevant strategies to maximize the business.• Worked with research team on cultural immersion via ethnographic studies and discussion groups with the consumer.• Interacted directly with retailers during pre-lines, market visitations events and/orfocus groups to gain insight that can be interpreted into new innovations, products and concepts.

Chicago, Il, Us

Lead, Managed and maintained product roadmap for Built-in/Portable Dishwasher, Water Softner, and Water heater Kenmore branded product.Major wins: 1. Kenmore's first top 7 Consumer Reports dishwasher line! 2. JDPowers (2013)-Highest Customer Satisfaction award3. Updated and redefined 2014 Kenmore line and strategyProduct Creation and Strategy: Please see Cooking Appliance section.

Niles, Il, Us

- LCM product support- Maintained and coordinated wireless system compliance- Supported and directed product teams with marketing product attributes- New product feasibility assesment- New product field research and testingWins:2012 TEC award (Wireless category): PGX-Digital Microphone System

Niles, Il, Us

- Researched, developed, & implemented new manufacturing processes to assemble microphones and earphones- Managed, developed, and implemented turnkey solutions for domestic and foreign plants- Served as Manufacturing Engineering liaison for outsourced projects with domestic and foreign partners- Developed financial and feasibility analysis for projects using ROI and NPV- Recommended new strategies for cost reduction and process/product effeciency improvement

Hutchinson, Mn, Us

-Production and prototype line support-5-axis robotic programming, maintenance, and R&D testing-SME: Suspension Adjust System-Gauge R&R, Quality audit, Statistical Process Control (SPC)

Mba, New Product Development/Brand Management

Professional Certificate In Digital Marketing, Digital Marketing And Data Analytics

Bachelor Of Science - Bs, Industrial Technology

Bachelor Of Science (Bs), Industrial Technology-Manufacturing