• Managing user acquisition campaigns across multiple marketing communication channels(Google Ads, Facebook Ads etc.) by defining KPI’s and continuously fine-tuning campaigns by analyzing various digital marketing metrics.• Creating content strategies for digital ads and all social media platforms while constantly monitoring creative performance.• Relationship management with various stakeholders including ad networks, influencers and other partners.• Building the marketing team from recruitment, training & development and management of team members.

• Conducted customer segmentation based on various parameters defined by the company using SQL to provide segment specific offers and increase revenue. • Intelligent segmentation performed led to a 2% increase in revenue for the given customer base in 2 months by providing them with best recharge offers.

• Evaluated the monetization models of various social media platforms.• Conducted a pilot survey to understand content consumption by millennials.• Worked on the launch of a platform for entrepreneurs where I gave my inputs for the design of the website, the content and the business plan.

• Involved in planning and promotion of the company's Instagram Channel where I had conceptualised & maintained the pace of the channel to create a larger follower base. As a result, the number of followers increased by 170 percent.• Planned and created 3 promotional videos to increase audience engagement. I was responsible for writing the script, direction and editing of the videos.

• Acquired and managed 9 clients by analysing their requirements, negotiating, delivering the final product and providing after sales support for 2 months to each customer; achieved a revenue of INR 3 Lakhs.• Provided creative inputs for the design of 8 websites and wrote the content for each of them after analysing the needs of theclients.• Created and handled social media accounts of the company, including Twitter and Facebook and reached out to over 1000 people.