Marketing Analyst
Mumbai, Maharashtra, In
• Laid out precision marketing plans for clients from FMCG and retail industry. • Predictive customer behavior and seasonality of the product.• Planned analytical led campaigns – customer retention reached 55% and customer win back up to 2%-3 % per month.• Experienced in market forecasting, Campaign Management, Campaign Design, Market Basket Analysis, Segmentation, store cannibalization & catchment analysis.• Developing and testing of hypothesis based on data.• Managing and retaining few of the largest clients for the employer.Domain: CRM, Voice of Customer, Customer Journey, Loyalty Analytics and Direct Marketing (Retail, FMCG, Finance)Tools SAS EM, Alterian DDV, Alterian iloader , MSExcel , Mini Tab, Precision Tree, SQL etc.