Digital Marketing Specialist
Confit Kitchen
Jakarta, Indonesia
Search Engine Optimization- Crafting strategic mapping to achieve business goals & marketing goals through SEO- Doing SEO competitor analysis by doing a website audit, observing their core web vital, site structure, blog post, traffic analysis, status code, robot.txt, and also a sitemap- Doing keyword research on Google Trends and comparison, SERP Analysis to get the best keyword by setting the long-tailed keyword as the main keyword in order to give specific and targeted context, and also determine the search intent of sub-keyword so can relate to the main keyword and what’s the intentional of the customer- Building taxonomy table, site structure, topical cluster, link-building planning, and additional on-page features- Optimizing backlink strategy by crafting rich content by collaborating with expertise in our business industry to enhance the authority of our content blog, collaborate with internet marketing bloggers, and also establish partnerships and exchange links with other established websites to get SEO networkingAchievement : - Crafting a content briefing based on SEO best practices.As part of RevoU’s group project, I got the opportunity to have a role as a performance marketing for our group’s company ConFit Kitchen. We have to promote our catering business for 5 days for each Meta Ads & Google Ads.Performance Marketing, Meta Ads - Determining campaign, core and custom audience, crafting content idea, monitoring, optimizing the campaign day by day then report the resultsAchievement :Achieve up to 75K impressions, 71K reach, and 0.19 CTR in 5 daysPerformance Marketing, Google Ads - Doing keyword research that align with customer search intents about healthy catering subscription, customizing campaign bidding to control our budget and monitor the performance of the adsAchievements :Achieve 5 leads, 272 impressions, and 11.76% CTR in 2 days & 2nd winner of Google Ads group project competition