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in charge of domestic business strategy. Managed 12+ team members in order for them to outperform competitors. Coordinated across multiple departments internally (product, marketing, global business, R&D, etc.).• Plan 4Ps strategies for both Qanda and QandaClass Product• Qanda Class Service / PM market research, business scale-up strategy planning, P&L planning - supply & contract individual lecturer - supply & contract B2B academy class MD - supply &… Show more in charge of domestic business strategy. Managed 12+ team members in order for them to outperform competitors. Coordinated across multiple departments internally (product, marketing, global business, R&D, etc.).• Plan 4Ps strategies for both Qanda and QandaClass Product• Qanda Class Service / PM market research, business scale-up strategy planning, P&L planning - supply & contract individual lecturer - supply & contract B2B academy class MD - supply & contract class material content• Qanda App Service / Content Business Owner plan content consumption funnel business supply acquisition and environment management - individual content provider : 80+ content providers - B2B content IP partnership, contract : 6 content education companies• B2G partnership• Develop market based insights around business stakeholders’ behavior and competitors• implement Business-Market-Fit lean test including A/B test, survey and interview• Acquire relevant Industry expertise, engage in relevant networks• extend division function - content strategy, supply process, educational product merchandising, sales operation Show less

▶︎Brand Marketing1. Launched : adaptive learning technology based educational program for young children.- 업계 인지도/선호도 최초상기 포지셔닝- 출시 1년차, N포탈기준 동종업계 중 검색량 1위 달성 및 리더 유지- IMC Mix기획, 분기/월별 ROI보고 및 예산관리- 출시 1년차 매출액 5억, 2년차 매출액 15억 달성2. Launched franchise Brain-Education center brand based on program.- 교육센터 B2C 브랜드전략 기획- 직영점 운영 1개월차 BEP 초과 달성, 수익유지- 가맹점주 유치 홍보전략 기획, 채널 셋팅

*DA+SA+BS 통합 운영- 키워드광고/소셜미디어 광고 대행사 선정, 관리- 전략상품별 광고 소재 A/B Test, 신매체 테스트- 홈페이지/앱 구매(주문)퍼널 이탈률 개선