Amber Forrester Email & Phone Number

Washington Dc

• Orchestrate comprehensive marketing strategies to promote tree stewardship and canopy growth, tailoring outreach efforts to target underrepresented communities and bolstering the organization's community engagement.• Utilize design thinking principles to conceptualize and execute innovative educational materials, enhancing the organization's ability to educate the community on proper tree planting and preservation techniques.

• Spearhead a comprehensive redesign of the Nuj mobile app, transitioning from a dated interface to an intuitive and visually appealing B2C platform, encompassing 31 screens.• Apply user-centered design principles through extensive research and analysis, resulting in user flows, wireframes, and interactive prototypes that significantly enhance user engagement and satisfaction.• Employ a user-centric iterative approach, facilitating multiple design iterations to align with client preferences, resulting in a final product that exceeds expectations and maximizes user retention.• Demonstrate agile proficiency by adapting to evolving project requirements, maintaining project timelines, and ensuring consistent progress through sprint planning and retrospectives.• Uphold industry best practices in UX/UI design, optimizing information architecture, navigation, and visual hierarchy, resulting in a seamless and intuitive user experience.

• Pioneer the development of a B2B2C AI web interface for Prentus, revolutionizing the onboarding process for newcomers in the tech industry through expert guidance on resume crafting, interview preparation, and job searching.• Drive the creation of innovative new pages dedicated to mentorship review, AI mock interview review, and video review, providing users with comprehensive tools to refine their skills and bolster their confidence in the job market.• Leverage user-centric design methodologies, incorporating best practices and insights from user research to optimize the web interface's usability, resulting in a more intuitive and effective learning experience.• Uphold accessibility standards, ensuring the web interface adheres to WCAG guidelines, thus expanding accessibility and inclusivity for users of all backgrounds and abilities.• Overcome unique challenges with a discerning client, demonstrating exceptional communication and adaptability skills to navigate through extensive revisions and ultimately deliver a product that aligns seamlessly with their vision and expectations.

Charlotte, North Carolina, United States

• Launch and scale Lacuna Loops, a rug tufting company, achieving rapid growth with a strong focus on user-centered design, resulting in a 150% increase in revenue within the first year.• Develop and implement a comprehensive branding strategy, including logo design, website creation, and social media assets, ensuring a cohesive and visually appealing online presence, which contributes to a 40% increase in website traffic.• Lead a team of employees, providing training and mentorship to maintain high production standards, cultivating a collaborative work environment focused on quality craftsmanship.• Infuse user experience (UX) principles into product development, ensuring that design decisions are rooted in customer needs and preferences, resulting in intuitive and satisfying interactions.

Charlotte, North Carolina, United States

• Manage a portfolio of up to 10 client accounts simultaneously, ensuring the successful execution of tailored marketing strategies and campaigns for each, while maintaining a high level of client satisfaction.• Implement A/B testing and multivariate analysis to refine user flows, landing pages, and calls-to-action, ensuring seamless interactions and maximizing conversion rates for key touchpoints.• Develop and execute data-driven marketing strategies, utilizing advanced analytics tools to track and measure campaign performance.• Apply a data-driven approach to analyze user behavior, preferences, and conversion patterns, translating insights into actionable recommendations.

Charlotte, North Carolina, United States

Charlotte, North Carolina Area

Charlotte, North Carolina Area