Marketing creative for Disney Channel and Disney Junior, including concepts and graphics for events, presentations and digital media, and also creating logos, style guide assets and premiums for major Disney Channel shows.

Product and IP development for The Met Museum and The British Museum, including creating style guides, trend research and marketing campaigns for both the US and China market. Key achievements include designing merchandise for the The Met’s fashion exhibit and the launch of the Museums & Galleries Collection store on Amazon.

Art directed and designed for Discovery Consumer Products. Developed major Discovery IPs into products from concept to finish, including hard/soft lines and web/video games. Skilled in strategic vision and brand management through creating style guides and packaging, and worked directly with the licensees to insure the quality of the products and the integrity of the brand. • Creative development for Discovery Channel, Animal Planet, Science Channel and TLC, including development of packaging and brand guides for Discovery Consumer Products.• Art direction for global licensees, to creating compelling consumer products and packaging that reflect the distinct personality of various Discovery brands; (e.g. Shark Week, Diesel Brothers, Gold Rush, MythBusters, Puppy Bowl).• Worked closely with the Creative Director on the most successful Shark Week program to date (30th Anniversary) for high end, specialty and mass (The Rodnik Band, Vineyard Vines, Walmart)• Built and maintained strong, highly collaborative relationships with key licensees and retailers to form effective partnerships and increase Discovery presence at retail.• Creative development of Discovery #MINDBLOWN as a new STEM digital, experiential and product brand, including McDonald’s Global Happy Meal program, FAO Schwartz store launch and MerchSource toy line.• Conducted trend research across multiple avenues regarding influences in the relevant markets, including competitors, retail and trend services• Reviewed product and packaging through Discovery Corporate MediaBox systems to ensure the standards for each development stage. Examined samples for quality control.• Art directions for various trade shows to promote global Discovery brands.

Designed and conceptualized in both print and digital platform for branding, merchandise and marketing campaigns that supported various Disney branded shows and events. Worked closely with production teams to ensure the quality and the integrity of the designs. • Created a wide range of materials for The Radio Disney Music Awards including event graphics, merchandise, web and social media, contributing to record setting ratings 4 years in a row.• Designed premiums for various events and brand projects.• Conceptualized and designed marketing materials including billboards, publication ads and e-blasts.• Supported the digital team to create fast turnaround graphics for the Disney websites and social media channels.• Collaborated with Disney Channel, Disney XD and Disney Junior to create graphics to promote new shows.• Worked with local stations to create various graphics for events and promotions.

Designed for Disney Channel, Disney Junior and Disney XD, across both print and digital mediums, developing and created solutions for marketing and supporting materials for major shows, and also designing graphics for premiums and events. . • Conceptualized and designed print and digital materials for various Disney Channel, Disney Junior and Disney XD original movies and series. Worked on designs and productions for the launch of Disney XD and Disney Junior including style guides and various print projects.• Developed logo concepts that reflect the style and attitude of each show.• Designed premiums for various events and brand projects.• Brainstormed with Art Director to come up with best design solutions to meet goals, deadlines and budgets.• Collaborated with various departments in the company to create designs in conjunction with Disney synergy.• Built Keynote and Power Point presentations for top executives.• Researched new design elements including fonts, color palettes, animation and technology to stay current in design trends.• Organized and archived files for the team to optimize the work flow and productivity.

Designed for Herbalife Corporate Headquarters, including print and digital materials for brand, product and event projects. Collaborated with writers and product illustrators to create marketing materials. Conceptualized design solutions that promote Herbalife as a major wellness lifestyle brand. • Designed brand collaterals including brochures, publications and one sheets.• Built and designed a wide range of materials for major corporate events.• Developed digital assets for the corporate website.• Worked on designs and productions for product label and packaging.• Created supporting materials and sales tools for distributors.• Researched design and packaging trends.