Initially employed as lead designer, I now find myself as the Design director having established the studio department in a previously marketing-lead agency. My role demands strong leadership, considered brand strategy and confident creative direction. This solid combination has formed the foundation of Big Cat’s expanding design team and client list.With the agency boasting a fully integrated offering, working closely with my fellow directors in the marketing, comms and digital departments has broadened and developed a more holistic view to my approach when solving a client’s business challenge.Currently focussed on the retail, leisure & destination, hospitality and third sectors, I relish the accomplishments of crafting compelling brand and campaign identities. This has been achieved through the creation of effective design and communications for national charities, ethical brands and public organisations.

Taking on my first in-house role as the brand guardian for a performance/ tech-driven workwear company, I embraced full creative responsibility for brand aesthetics and its development.A range of varied duties included:- Creating a brand new corporate identity- Directing seasonal photo shoots- Designing seasonal catalogues, brochures, leaflets, flyers- POS and packaging for promotional campaigns- Managing all print productions- Project managing a designing a new e-commerce

Appointed as a designer in a busy BTL agency, working with international brands such as Jack Daniel’s, Schweppes, Mitsubishi, Southern Comfort and British American Tobacco. Projects included national promotions across all campaign activities, taking concepts through to finished artwork in the form of visual identities, posters, banners, in-store displays, packaging and web.

Having freelanced for 3 months since arriving in Sydney, I soon established myself within a permanent (sponsored) position as a designer in a fast-paced studio, specialising in promotional material for television campaigns as well as digital brand development.My role involved designing for both print and digital media for Nickelodeon and the Showtime Movie Channels, aside from creating brand identities for a range of different businesses with a strongonline presence.Having such varied design duties allowed me to build upon my existing skills in programmes such as Adobe Flash, as well as managing large scale and format print jobs.

Employed as the art director and graphic designer for the UK based website and International franchise stores.Responsibilities included the direction of overseas visual merchandising, in-store displays/ promotions and seasonal collection photo shoots. Day to day activities consisted of updating homepage themes/ trends as well as content creation for all comms channels.

My role began as a junior and soon evolved into lead designer of a small team. Taking full creative control of all new projects, involving copywriting, close client relations as well as directing photo shoots and managing the studio.I learnt to build strong customer relations with clients and printers, developing my understanding of commercial design & advertising for both B2B and B2C.

Working as a junior designer within a team of three creatives, my design duties involved the creation of brand identities, adverts, promotional material and editorial layouts for monthly magazine, ‘Moving Manchester’.