Sergio Delgado Email & Phone Number

• Freelance Art Director/Designer conceptualizing and producing artwork for a wide array of clients• Clients include: Electronic Arts, Level 5 Abby, Wooga, Sony Interactive, Hulu, Herbalife, Major League Soccer, Fox Soccer Channel, ModOp, Muse, Major League Baseball, COX Communications, Anschultz Entertainment Group, FIFA, and ZipRecruiter among others...

Vancouver, British Columbia, Ca

• Partnered with company leadership and corporate partners to drive innovation and creative strategies across the organization.• Managed a dedicated team of in-house creative talents, overseeing hiring, development, marketing art strategies, and mentorship to achieve collective and individual objectives.• Established comprehensive brand and marketing creative guidelines across all of ATA’s diverse mobile game portfolio.• Devised internal and external creative processes, aligning them with business goals.Formulated creative strategies for performance-oriented digital ad campaigns(UA, Retention, Re-Target), social media, and marketing content.• Collaborated closely with the User Acquisition team to analyze performance metrics and optimize creative assets for maximum impact.• Fostered synergistic relationships with game art leads to ensure alignment in creative strategies and brand development.

Berlin, De

• Responsible for leading brand and marketing development across all of Wooga's game portfolio.• Set brand and creative guidelines that help produce industry leading marketing assets.|• Define both internal and external creative processes and workflows for creative production based on business needs.• Develop creative strategies for performance based digital ad campaigns(UA, Retention, Re-Target), social media, and marketing content.• Work closely with User Acquisition team to analyze performance data and use the insights to optimize creative for maximum impact.• Partner with game art leads to align on creative strategies and brand development.

Santa Monica, Ca, Us

• Responsible for leading the design and production of Hulu content marketing.• Collaborated with writers and junior designers to create 360 degree marketing campaigns.• Campaigns included web banners, social media posts, video, print, event signage, event collateral.

Redwood City, Ca, Us

• Lead marketing creative strategist and art director for all of EA Mobile’s game titles with a focus on player acquisition and retention.• Managed a global team that included designers, illustrators, writers, producers, and video production artist to create 360 degree campaigns.• Materials included, but not limited to, feature art, game icons, social ads(static & animated), social posts, social channel skins, microsites, web banners(static & animated), video, emails, in-game art, print ads, and office creative support.• Established guidelines for performance based marketing strategies across all digital and print ad channels with a focus on optimizing performance for Facebook, Instagram, Twitter, and in-game advertising.• Achieved more than 400M+ downloads and delivered positive business results supporting KPIs, CTRs, CVRs, and DAUs.

Redwood City, Ca, Us

• Focused on Art Direction, my role is to drive creative for all of EA Mobile’s game titles. Role includes conceptualizing big picture ideas for our world wide marketing campaigns, managing creative talent in our world-wide team, managing projects, and approving all work produced.• Creative scope includes digital advertising, social media advertising, social media assets, game platform assets(icons, logo, keyart), and corporate identities.

Miami , Fl, Us

• Developed visual conceptual digital solutions for a full range of digital and social media marketing campaigns for Electronic Arts, Sony, and A&E.• Managed talent within the agency to optimize output of writers, designers, and other team members to obtain exceptional creative and business results.

Redwood City, Ca, Us

• Joined the in-house design team focused on acquisition and engagement campaigns for some of the world’s biggest mobile games including FIFA Mobile, Madden Mobile, Sim City BuildIt, Tetris, Scrabble, and many more. • Developed campaign concepts and provided key art/elements for application and replication by collaborating with internal design teams and with external vendors.

New York, Ny, Us

• Worked under and collaborated with the Creative Director as part of an in-house design team for iNDemand, LLC. and its various properties including OnDemand Movies, Pay-Per-View Events, MLB Extra Innings, Howard TV, and MOJO TV. • Conceptualized and designed marketing campaigns from idea generation to art creation and direction to presenting to clients. Managed in-house designers as well as third party vendors to deliver campaigns on time and on budget.

New York City, Us

• Worked under and collaborated with Creative Director and Senior Designer as part of an in-house design team for Major League Soccer and its marketing branch, Soccer United Marketing.• Conceived and designed marketing campaigns for all of the league’s major events. Managed third party vendors, interns and freelancers.

Responsible for all front-end coding of the site including maintaining and creating web pages for site on daily basis, working with creative team to create and design new sections of site, and managing a team of HTML coders.Site won many awards including “NY Post Site of the Week”, “Forbes Best of the Web 2001”, and “US News and World Report Best of the Web”