𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄:- Member of management team- Lead brand strategy, branding, product development, purchasing.- Direct management of 9-person team in Denmark and 5-person team in China- P&L responsibility, driving growth and profitability𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝗧𝗶𝗲𝘀:- Define and execute brand strategy, aligning with business goals- Led global brand and marketing efforts, ensuring consistency across all channels.- Develop new CVI (Corporate Visual Identity), brand guide, and communication strategy- Marketing initiatives and communication across all channels- Oversee product development from concept to market launch- Manage purchasing strategies and supplier relations- Optimize product portfolio to drive market share and profitability- Implement digital initiatives to enhance brand visibility and engagement- Lead cross-functional teams for product lifecycle management- Monitor market trends to ensure product innovation and competitiveness- Drive cost efficiency and profitability across product and brand operations𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽:- Lead and develop high-performance teams in Denmark and China- Align brand and product strategies with corporate objectives- Cultivate strategic partnerships to support business growth- Manage P&L to ensure financial performance and sustainable growth

𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄:- Represented Denmark as a judge in the Red Dot Design Award (sustainability, design, brand marketing).- Acted as business development ambassador for international companies.- Contributed to selecting innovative, sustainable design products.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 – 𝗝𝘂𝗱𝗴𝗲 𝗮𝗻𝗱 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿 𝗳𝗼𝗿 𝗥𝗲𝗱 𝗗𝗼𝘁 𝗗𝗲𝘀𝗶𝗴𝗻 𝗔𝘄𝗮𝗿𝗱:- Evaluated design products (sustainability, innovation, communication).- Advised on design, branding, marketing, and CSR.- Supported development of sustainable product concepts and strategies.- Represented Denmark on the Red Dot judging panel.𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝗧𝗶𝗼𝗻:- Collaborated with global design experts on innovative solutions.- Led strategic development of sustainable design concepts and branding.

𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄:- Member of the executive management team- Leading brand strategy, marketing initiatives, and operational growth- Direct management of a 12-person team- P&L responsibility, driving profitability and long-term growth𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 – 𝗕𝗿𝗮𝗻𝗱 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽, 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 - 𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀:- Led global brand and marketing efforts, ensuring consistency across all channels.- Drove digital transformation, optimizing e-commerce, loyalty programs, and social media.- Aligned corporate strategy with brand objectives, enhancing in-store experiences and concepts.- Developed sustainability strategies to improve brand reputation and support environmental goals.- Streamlined product portfolio, improving profitability and managing strategic partnerships.𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:- Led a 12-person team, fostering collaboration and professional growth- Worked with senior management to align strategies with long-term goals- Strengthened media relations and drove business development to increase brand visibility and growth

𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄:- Member of the management team, focusing on revenue growth, profitability, and customer experience.- Led a 10-person team, managing brand, marketing strategies, and product direction.- Oversaw P&L for sustainable growth and financial performance.- Strengthened market presence in Europe and China with culturally tailored product strategies.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 – 𝗕𝗿𝗮𝗻𝗱 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽, 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗢𝘃𝗲𝗿𝘀𝗶𝗴𝗵𝘁:- Directed global brand and marketing strategies, ensuring consistent brand experience across all channels.- Led product development for Europe and China, ensuring cultural relevance and market fit.- Developed and executed corporate strategies aligned with brand objectives to drive customer satisfaction.- Integrated sustainability initiatives into product design and brand messaging.- Optimized product portfolios and strategic partnerships to drive profitability and market reach.- Developed strategies for the Scandinavian market, balancing local adaptation with global brand coherence.𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:- Led a high-performing 10-person team, fostering collaboration and professional growth.- Aligned product development, marketing, and operations with long-term company goals.- Strengthened media relationships and led business development initiatives to increase brand visibility and enhance partnerships in key markets.

𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄:- Executive team member, driving strategic vision and company growth.- Led a team of 8 to boost revenue and profit through product innovation, branding, cost efficiency, and enhanced customer experience.- Responsible for brand and product strategy across the portfolio, ensuring market leadership and cohesive design.- Oversaw P&L, ensuring sustainable growth and financial performance.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 – 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽, 𝗕𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀:- Developed and executed design strategy to drive growth and align with business goals.- Led branding, product development, and launches for brands like Holmegaard, Rosendahl, Kay Bojesen, Bjørn Wiinblad, Lyngby Porcelæn, Juna, Arne Jacobsen, Global- Ensured consistent brand identity and market presence.- Drove growth through strategic partnerships and product innovation.- Preserved brand heritage through collaborations with cultural institutions.- Enhanced brand visibility through strategic partnerships and events.𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝗳𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:- Led a creative team of 8, ensuring alignment with business goals.- Collaborated closely with the executive team to integrate design and brand strategies into the overall business vision.- Drove product development and strengthened the brand through partnerships and events.- Actively participated in the acquisitions of Juna and Lyngby Porcelain, developing and implementing the future design strategy.- Contributed to the development of values for a strong and valuable culture.

𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄:- Member of the executive team, responsible for growth through strategic vision, business acumen, and focus on sustainability.- Led a team of 6, optimizing operations, fostering innovation, and enhancing the customer experience, leading to increased revenue and profitability.- Led integrated strategies for global recognition, customer loyalty, and digital transformation with full P&L responsibility.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 – 𝗕𝗿𝗮𝗻𝗱 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽, 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽:- Developed brand strategies for a cohesive brand experience.- Optimized online presence and e-commerce, increasing sales and global reach.- Led sustainable product design and development.- Managed long-term strategy for growth and market leadership.- Organized exhibitions and brand experiences to boost loyalty.- Drove business development through strategic partnerships.𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝗳𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:- Led a cross-functional team of 16, driving collaboration and performance aligned with company values.- Worked with the board to align product, marketing, and operations with long-term goals.- Strengthened media relations and led initiatives to boost brand visibility and partnerships.- Drove growth through new business opportunities and strategic partnerships.- Ensured product development and design supported company objectives.𝗞𝗲𝘆 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝗮𝗻𝗱 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀:Ege Carpet, Bianco, Endomondo, Batavus, Haribo, Bjørn Wiinblad, Royal Copenhagen, Kopenhagen Fur, ECCO, Søbogaard, HH Simonsen, New Generals, DR1, TV2, Birke, Sence Copenhagen, Fredericia Furniture, The Royal Danish Theatre, Science Museum London, Fashion Summit, Designskolen Kolding, KEA, Teknikkernes Landsforbund.

𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄:- Led the brand’s creative direction and market positioning through innovative design and strategic vision.- Managed a team of 4 designers, overseeing product collections and marketing campaigns that boosted brand visibility and customer engagement.- Integrated creative strategies across product lines, ensuring market relevance and alignment with long-term brand goals.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 – 𝗕𝗿𝗮𝗻𝗱𝗲𝗻𝗱𝗮, 𝗖𝗿𝗲𝗮𝘁𝗶𝗩𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝗹𝗲𝗺𝗲𝗻𝘁:- Developed and implemented brand strategies that enhanced identity and visibility in the market.- Directed the design of seasonal collections (ready-to-wear, accessories, shoes, homeware, perfumes), ensuring alignment with the brand vision and market demands.- Led trend forecasting, guiding color, fabric, and material selection to stay ahead of market trends.- Created communication strategies to engage customers, fostering brand loyalty and awareness.- Managed product pricing to ensure competitiveness while maintaining profitability and brand integrity.𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝗩𝗲 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝗧𝗶𝗼𝗻:- Led a team of 4 creatives, ensuring design alignment with brand vision and market trends.- Collaborated with cross-functional teams to ensure design strategies met company objectives.- Mentored team members, fostering innovation and continuous improvement.- Managed the successful launch of new products, campaigns, and brand events.

As Head of Design, I managed the design and development of the brand's ready-to-wear collections and accessories, ensuring that each collection reflected the latest trends while maintaining brand integrity. My responsibilities included designing seasonal collections, conducting trend analysis, and developing key design elements.•Led the design management of four seasonal collections per year.•Directed the creative vision and design strategy, focusing on trend analysis and market needs.•Conducted in-depth colour and fabric research to ensure collections were on-trend and relevant.•Developed mood boards, prints, and artwork that captured the essence of each collection, supporting the brand’s creative direction.