• Strategic Leadership in Product DesignAs a Product Design Lead, I lead a team of T-Shaped designers focused on innovative solutions that enhance user experience and drive business results. I promote team development and encourage critical thinking in UX, usability, and product design. Achieved a 90% improvement in the student experience at Alura through usability strategies and product metrics.• Founder of the UX team at AluraI founded and developed the UX team at Alura, starting solo and scaling it to a team of seven designers. Our product-focused approach significantly improved student satisfaction and platform usability, adding value for both users and the company. I adapted design strategies to meet personalization, scalability, and accessibility demands in the EdTech sector, ensuring effective solutions for students with diverse needs.• Leadership by exampleMy leadership style is hands-on and results-driven, removing obstacles, aligning expectations, and staying close to the team. By implementing tools like Framer and Figma, I optimized design processes, increased team autonomy, and reduced lead time by 80%.• Artificial Intelligence EnthusiastI actively participate in Alura's AI initiatives and am a strong advocate for the technology. I believe in AI's potential to transform user experiences and positively impact people's lives. Although I have no direct experience with machine learning, I collaborate closely with specialists in the field and stay updated on new technologies to apply innovative solutions in design.• Strategic Design decisionsI lead design decisions in the early stages of complex projects, ensuring a balance between user needs and business objectives. I conduct user research and usability testing to inform design decisions and ensure that solutions meet stakeholder expectations.

After three years teaching UX and front-end, I transitioned into a full-time role as a UX Designer at Alura/Caelum, focusing on the following areas:• Conducting qualitative and quantitative research to support design decisions;• Developing and implementing user experience strategies aligned with product goals;• Creating dashboards in Data Studio for continuous monitoring of engagement and usability KPIs;• Prioritizing features and MVPs, defining roadmaps based on user needs and business goals;• Developing personas to better understand the target audience;• Designing user interfaces (UI) and layouts with a focus on usability and accessibility;• Contributing to front-end development to ensure consistency between design and implementation;• Information architecture, ensuring intuitive and organized navigation;• Creating high-fidelity prototypes and conducting usability testing with real users;• Leading the dissemination of UX culture within the company, educating teams on the importance of user-centered design;• Delivering internal presentations to stakeholders;• Participating as a speaker in UX events and meetups;• Creating B2B products and dashboards for corporate solutions.

I worked as an instructor for both in-person and online courses focused on front-end and UX at Alura / Caelum. In addition to teaching, I was responsible for:• Creating online and offline educational materials (new courses, posts, guides);• Designing user interfaces (UI) and layouts;• Front-end development with a focus on best practices and usability;• Structuring information architecture for websites and applications;• Developing personas to guide design decisions;• Conducting usability tests with real users to validate products.

- Customer prospecting- Usability and product consulting- UI projects

Creation and general web maintenance, design consultancy for internal teams, assistance to the development team on the pages creation. Use of techniques of web performance, use of Git (Bitbucket) and Grunt.

Definition of visual patterns / styleguide, UI development (front-end and design), updates and general maintenance.

Layout design, updates and general maintenance of sites.

Sites updates, newsletters creations, animations for the internal TV system of the company. Skills achieved: basic After Effects and Premiere.