I love a challenge and feel that the best design ideas come from solving a problem or making the most of what you’ve got. I do believe that the garden should be another room of your home to be enjoyed all year round. I am particularly passionate about the environment and try to create designs that are as low impact as possible; maintaining and enhancing habitat for wildlife.My practice covers SE London, parts of Kent and Sussex. However for the right project we'll travel countrywide and are currently working on sites in Dorset & Hertfordshire.

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Experienced in the market expansion of new technology developments; engagement platforms, video platforms, dynamic advertising, native advertising, digital analytics, DSP's, ad exchanges and targeting technologies across video, mobile and display.Past Roles & Projects• Business Development Projects – PRIVO, Mirabel Technologies, Lemonwhale, Lancelot Media, Offshore Post, Advanse Ads.• Publisher Development for Undertone, a US based rich media network, addressing the markets increased demand for programmatic display and mobile creative.• Strategic Consultancy for Ismay Publications, helping to build a digital strategy for Totally UK; a luxury magazine read by high net worth inbound Chinese; visiting, investing and relocating to the UK.Experience I have over 20 years’ experience in Media, which includes Print, Agency and Digital.Companies I’ve worked at include:AOL Time WarnerLycos BertelsmannHaymarket PublishingWalker MediaZinio LLCI have a wealth of contacts and a broad experience of monetising digital businesses. I have experience of working in large corporates and small start-ups so can work within a structured organisations or help put in process for those that haven’t. My consultancy work has allowed me to stay current and my digital knowledge covers; Programmatic, Mobile, Video, GDPR, Native, High Impact Formats, Sponsorship, Partnerships.

FIPP is the network for global media which represents content-rich companies or individuals in the creation, publishing or sharing of quality content to audiences of interest. Content is at the centre of everything we do and we communicate this via Fipp.com, it's related reports and through our global series of events. Come to DIS, Berlin March 2019 - and learn from innovative case studies and new business models that could transform your business. https://www.innovators-summit.com/about/

Since July 2017 I have been working with PRIVO to develop their International expansion, focused on enabling companies engaging with U16’s online in the EU and US, to become compliant with GDPR (article 8) and COPPA regulations. PRIVO also provides a complete suite of solutions that allow companies to safely and effectively engage the youth market and obtain any necessary parental permission.

As UK Strategic Partner Director for Sharethrough, my role involved on-boarding Publishers onto the native SSP solution. Sharethrough is the world’s leading native ad platform, based out of San Francisco. In the 6 months there I signed up/finalised contract terms with 10 tier one publishers.

Developing and managing key publisher and partner relationships, both existing and prospective. Managing a team of 3 account managers, who respond to UK Publishers daily account requests. Solely responsible for all key UK Publisher acquisition, strategy and development.Key Achievements:• Responsible for 25% of the company’s global revenue from own acquisition efforts• Recruited all key UK publishers within 20 months of joining, the UK is still the only territory within the organisation to have done this• Increased revenue in the 2012 by 16%, despite significant number of new competitors entering the market

Head of Sales (equivalent to Advertising Director), responsible for revenue generation across the online motoring portfolio, consisting of Whatcar.com, Autocar.co.uk, Evecars.com and Pistonheads.com (a social networking site acquired by Haymarket in Jan 07)Managed 4 sales teams; generating revenue from advertising, sponsorship and bespoke solutions. Personally responsible for negotiating annual trading agreements with key agencies.

Interim Trading Director, developing and implementing annual trading agreements with the key media suppliers of Walker – i on behalf of clients including Barclays, First Choice, DSGi and M&S. Negotiated tiered rate structures and added value, defining annual service levels and leveraging the potential of Walker - i as a growing agency.• Succeeded in reducing trading rates with key suppliers by up to 150%• Delivered an additional value packages totaling seven figures• Facilitation of closer working relationships with key partners

Head of Sales, reporting to CEO for Europe managing a team of 6 sales people• Team hit target within 4 months of joining for the first time in 2 years.• Built a new sales team and introduced better sales management processes and higher activity rates.• Negotiated annual agreements with the top 6 ad agencies by spend• Developed annual sales strategies as part of business plan

Promoted from Head of Sales in Oct. 03, reported to UK Sales MD with responsibility for both Agency and Direct Sales functions and from Oct 2003 additionally taking on the Head of Operations mantel.• Team hit target for first time in the first quarter of my joining and went on to increase revenues quarter on quarter, achieving 117% of target in Q1 2004• The UK sales team consistently achieved the highest value per user, by closely controlling rates and emphasis on negotiation.• The only UK representative of the corporate Innovation Team, being trained in strategic business approaches. Presenting our premium product strategy to the Executive Management team of Lycos Europe.

Responsible for the Advertising Sales team (8 people); all revenue generation from Advertising, Ecommerce & Sponsorship, strategy & inventory management, and until March 2000 managed the Advertising Operations department.