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Laura Knight is listed as Creative Director at Mermazing Game, based in Dana Point, California, United States. AeroLeads shows a matched LinkedIn profile for Laura Knight.
Laura Knight previously worked as Founder at Mermazing Game and Creative Director at Design Knight Studio | Friendly Planet Club, Founder. Laura Knight holds Accelerator Program, Social Media Management from Thesoul Publishing.
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https://www.designknight.info/Creative Director with 15+ years experience in the Toy and Consumer Products Industry. Strengths include creative leadership, branding/packaging development, and presentation skills, also the ability to design conceptually. Successfully improved licensee/licensor relationships, creative direction on new and existing brands, and improved print processes with factories overseas. Works well both independently and as part of team in deadline driven, fast paced environment. • Multi-media Creative Direction (packaging, print, advertising, and web)• Direct & Supervise internal/external creative teams, R&D, communications with factories overseas• Branding & Marketing: Management of graphic design, content, character development, storytelling, and campaigns (from print to social media)Specialties: Creative Direction, Branding and Identity, Project Management, Graphic Design, Multimedia, Concept Design, Packaging, Marketing, Social Media, Brand Development
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Los Angeles, California, United States
Founder of "Mermazing" Game & Trading Cards. MERMAZING is a registered trademark with the USPTO (Board games; Game cards). 2023 U.S. No REG 7158388 . Please contact for more information on new game products.
Newport Beach, Ca
https://www.designknight.info/Design Studio and Independent Publisher focused on innovative and creative solutions to help brands stand out. A strategy-based approach to design by offering a full-service of consultation in competitive research, designing and launching consumer products, growing an existing brand, and marketing organically through social media. Studio also provides design guidance to companies, organizations and artists committed to social consciousness and environmental issues.Clients / Projects Include- Playmates Toys, Brand License "Spy Ninjas": Design & Write Activity Book Series 1-6- Storyflow, Alexa-Enabled Hub for Interactive Entertainment: Script Writer for KidLit Platform- Graham Architecture: Brand Refresh, Photo Art Direction, Web Design, Advertising & P.R.- Fulfillment Fund Org: Branding & Marketing Design "The Road Ahead" Fundraising Campaign - Rock Candy Toys (Rock'n Products): Branding, Packaging, & Toy Concepts- YoMo L.A. STEAM Convention: Activity Recipient for Arts & Education Exhibit for "Message to the Universe"- Surfrider Foundation, Newport Beach Chapter: Design for Print- ArtRods Toy, PAL Winner: Product Development & Trade Relations- Geyiie Toys with DoDo Elephant, TikTok Influencer Collaboration, Product Launch of RC Car- "Sloppy and Sunshine", TikTok Kid's Puppet Show: Script Writer & Social Media Engagement- Interviews With Innocence Podcast: Branding, Digital Marketing, & P.R.
El Segundo, Ca
Brand and package Art Direction on top-selling kids toys (boys) brand. • Lead, supervise, and art direct package design with outside agency on product segments including preschool, roleplay, seasonal, movie, and new technologies.• Manage projects from initial briefings through interim and final presentations with C-suite team, VPs and Licensor. • Concept Design for all print advertising, in-store signage, and promotions (including displays with interactive interface).• Art Direct Photography (product and lifestyle with models).
Glendale, Ca
Manage and implement branding and packaging creative direction for Disney Toys Multi-property product categories, with over $500 million in annual wholesale sales. • Oversee On-Line Product Approval package and retail design submissions within assignedcategories: Games, Puzzles, Activities, Novelties, Outdoor Sports, and Seasonal Toys.• Manage over 50 licensees; ensuring they adhere to all branding and creative guidelines to guarantee quality, design and production standards are met on deadline. • Supervise the branding of all multi-property toys packaging for Disney properties, including: Disney Princess, Disney Fairies, Toy Story, Cars, Mickey Mouse Clubhouse, Winnie the Pooh, Phineas and Ferb, Pirates of the Caribbean, etc.• Manage relationships and timelines to develop strategic creative programs by partnering with internal lines of business including Retail, Sales and Marketing Franchise Teams, Global Creative, and Disney Consumer Products partners such as Mattel, Hasbro, Crayola, and Huffy (example: Walmart’s Novelty Easter Program). Report and present to Disney C-suite team.• Work with director and category team on new package development to support business category needs; also art directing overarching package design-systems, lifestyle photography, in-store advertising, and unique promotions (example: Toys-R-Us “Wheels Month” & Healthy Living campaign).• Manage and Art Direct external creative resources within budgeted parameters. • Initiated an on-boarding ‘design standards & process’ system for new partners, which streamlined review/approval stages.• Present, identify research and analyze trends, competition consumer, retailer and industry needs within all packaging categories. Set and do regular store checks, share findings with teams. Strong awareness of market trends.
Costa Mesa, Ca
Art direct and manage development of toy packaging & marketing from concept to production (overseas printing).• Manage package design for company’s top licensed brands: Disney Princess, Disney Fairies, Strawberry Shortcake, Popples, Teenage Mutant Ninja Turtles, Dreamworks Shrek, Sega Dinosaur King, Gormiti, Sesame Street, Family Guy, iCarly, and Michael Jackson.• Brand/Packaging Creative Director on internal toy brands, including: Sweet Pixies, Zombiesaurs, L.E.D., and GeoFriends.• Lead, inspire, and art direct internal graphic design team and external agencies on package design production: Structure innovation, design layout, logo creation, illustrations, typography, photography, copy writing, pack-outs, etc.• Manage designers workloads to maximize productivity• Engage with Licensors to help establish trust and confidence in the creative teams capabilities, to maintain brand integrity. Report and present to internal C-suite team.• Establish workflow and approval process as liaison to marketing and product directors, HK counterparts, design teams, and licensors.• Perform ongoing research and analysis on emerging and existing categories through direct contact with customers, trade shows, journals, internet, sales evaluations, monitoring competition, industry trends, and store visits.
Los Angeles, Ca
• Enforced global branding standards for world’s largest corporate housing and multi-family property management firm.• Creative Director of all advertising, sales collateral, and online media.• Worked with VP of Marketing on target-market campaigns and strategy. • Executed conceptual design for internal presentations. • Project Managed and sourced design vendors, ad agencies, copy writers, photographers, and videographers.• Photo Shoot Art Direction.• Directed implementation and maintenance of Cumulus digital library archiving over 5,000 images and projects.
Santa Monica, Ca
Creative direction for all brands within the corporation (from beauty to hospitality). • Oversee development and design of all branded identities for the following 8 separate entities within the corporation: Stratus Rewards Credit Card, Rancho Arroyo Grande Winery & Vineyards, River Wild Winery, VMP LLP, Int’l Aviation Network (Private Jet Service), United Research Industries, Circle of Friends Children’s Professional Hair Care & Bath Line, Grow Up Teen Hair Care & Bath Line• Supervised creative team of 7 in house designers and hire external creative agencies for unique projects.• Developed integrated marketing strategies with company presidents and marketing directors; in which providing creative direction for all content, advertising, digital, promotion, in store merchandising, trade communication, and online media.
Los Angeles, Ca / Miami, Fl
• Established a multi-dimensional clothing/design company with a focus on urban fashion, graffiti-inspired graphics, and interactive media.• Lead the design and implementation of marketing for promotional events including MTV’s MC Battle, Asia One’s Bboy Summit, and the Skate Park Association’s Silverlake Sessions.
North Hollywood, Ca
• Key member of team working with lead engineer to create and launch a new media campaign capitalizing on their animated film Atlantis and other flash internet games.
● TheSoul Publishing is one of the world’s most popular online media companies, creating entertaining content for over 1 billion.
Quick answers generated from the profile data available on this page.
Laura Knight works for Mermazing Game.
Laura Knight is listed as Creative Director at Mermazing Game.
Laura Knight is based in Dana Point, California, United States while working with Mermazing Game.
Laura Knight has worked for Mermazing Game, Design Knight Studio | Friendly Planet Club, Founder, Playmates Toys, Disney Consumer Products, and Oakwood Worldwide.
You can use AeroLeads to view verified contact signals for Laura Knight at Mermazing Game, including work email, phone, and LinkedIn data when available.
Laura Knight holds Accelerator Program, Social Media Management from Thesoul Publishing.
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