• Creating user-centered, end-to-end solutions for Meta Business Suite, particularly focused on making the platform more accessible for mid-sophisticated users• Designing flows and experiences that simplify and distill down complex actions into usable flows and interfaces• Resolving ambiguity and driving clarity of plan, strategy and vision on key company priorities with globally distributed product managers, engineers, researchers, content strategists and data scientists• Contributing to high-level strategic decisions with the product and executive teams• Owning the end-to-end design across multiple features and projects, working collaborativelywith cross-functional partners from concept through completion and future iterations• Roadmapping, sizing and sequencing work streams and projects to ensure alignment withstakeholders on deliverables and timelines• Leading vision workshops to generate ideas and gain cross-functional stakeholder alignmentagainst product and company goals• Providing and soliciting feedback from designers and broader cross-functional teams in orderto continuously improve quality• Providing guidance to engineers, ensuring features launch at the highest quality

• Redefined the navigation and search experience for Nintendo.com with a user-centered approach, modernizing the site experience to reduce user friction while meeting stakeholder and business needs• Created and refined new global navigation and search interaction models, from initial wireframes to finished UI, building a more intuitive and relevant user experience with the flexibility to address changing business priorities• Marketing design lead for high business priority products and campaigns including Animal Crossing: New Horizons, Super Mario Bros. 35th Anniversary and Holiday Gift Guide, ensuring visual cohesion, brand consistency and overall quality• Collaborated with cross-functional stakeholders and external agencies on large scale microsite experiences, from brainstorming to final QA, ensuring sites were user-centered and on brand• Produced a wide range of marcom creative including microsites, product pages, on-device news and store page assets, multi-language display ad suites, social assets and emails• Evangelized the power of user testing, prototyping, and data to help validate and inform design directions• Provided insights and feedback through a UX lens on various projects, helping change Nintendo of America’s overall design approach to be more user-centered• Trained team members and provided insights on tools new to the organization, including Figma, Zeplin and Abstract

• Redefined the storefront experience for Travelocity, Orbitz and Wotif, introducing brand distinction and differentiation while improving the overall user experience• Designed and defined progressive web app product experiences throughout the funnel, including storefronts and loyalty products, from initial wireframes to finished UI• Created a new search wizard design and interaction model that was scalable across brands• Redesigned the global navigational experience across brands, reducing complexity and improving relevancy for users• Created a modular framework to enable the incorporation of brand content, creating distinction at scale• Mentored and developed junior creatives and new team members, with a focus on empowerment toeventually take on greater ownership of projects and/or problem spaces• Managed globally distributed design team process and collaboration, creating forums for design reviews, alignment and open discussion sessions• Worked directly with globally distributed engineers throughout the development process to ensure designs came to life quickly and smoothly• Interviewed candidates for various levels of design, content and management roles in the organization

• Led innovative marketing design initiatives that met KPI’s and scaled globally• Concepted, tested, and formalized design methodologies for global marketing communications that were designed to continuously evolve while reducing inefficiencies• Collaborated with developers, designers, and stakeholders across teams globally to produce scalable design solutions that improved user experience, performance, workflows and turnaround time without sacrificing creative quality• Created a new design system and toolkit for the global email program• Brainstormed and rapidly executed new creative concepts and directions against quickly evolving, key marketing initiatives• Provided thought leadership on the direction and growth of the global creative studio team, ensuring alignment on strategic priorities and a focus on innovation• Presented design concepts and creative frameworks to key stakeholders at all levels of the organization

• Concepted and designed global marketing and event-triggered emails, using responsive design to create scalable templates and modules that ensured visual consistency across key markets and LOBs• Led the design of the responsive Global Email UI Toolkit, establishing the core visual style for all emails globally• Strengthened the email-to-site experience by developing new visual content for all emails, ensuring brand consistency while enhancing the customer experience• Concepted design innovations, keeping the email program modern and built for the future• Provided global email design support, sharing best practices and making design recommendations for all regions• Designed various digital and print creative, including banner ads, business cards and original illustrations• Presented new creative and campaign concepts to stakeholders at various levels of the organization• Designed the overall look and feel of the global loyalty email program and banner ads

• Concepted and designed the overall visual identity of communication materials• Concepted and led the design of the university’s viewing book• Designed collateral including business card, postcards, bookmark, and more

Clients: Dos Equis, Amstel, Newcastle• Collaborated on the creation of promotional campaigns, from concepting and designing core visuals to approving final mechanicalized art for release• Created POP signage, including mass displays, price cards, shelf talkers, and display enhancers• Designed presentation and sales tools, including PowerPoints and sell sheets• Designed adhoc creative including emails, event signage, and labels

Clients: Donna Karan, David Yurman, Alexander Wang• Collaborated on the design of banner ads and emails• Completed image retouching on product photography

Clients: American Express OPEN, NYU Shanghai, Scholastic, New York Jets, NFL On Location, Wild Turkey Bourbon, Marks Paneth & Shron• Designed and produced emails, websites, online banner ads, and direct mail pieces• Concepted and designed logos, packaging, and collateral• Concepted, wrote, and storyboarded TV spots• Contributed ideas during brainstorming sessions, participated in client meetings, and assembled presentations for current and prospective clients

Clients: Donna Karen, David Yurman, Dunhill, Calvin Klein Jeans, Marc Jacobs, Juicy Couture, Tory Burch, Vichy, Nowness, La Perla, and Americana Manhasset • Designed promotional emails• Completed image retouching on product photography• Collaborated with the creative team on site redesigns and the design of an in-store touchscreen display• Concepted ideas for various client pitches

Clients: Major League Baseball, Weight Watchers, Kohl’s, Mastercard, Women’s Professional Soccer • Created content and concepts for iPhone apps and ambient & digital ad campaigns• Collaborated on the design of web banners and Facebook icons & forms• Lead a team that created an advertising campaign for a new, internally generated web site• Assisted in designing a presentation for a new business prospect• Won an internal poster design contest

• Designed and produced wallpapers and editorial story graphics for Marvel.com• Collaborated on interface design, image selection, and graphic production• Prepared over 500 comic book covers for use in online and print catalogs• Prepared and integrated images within a content management system