Vi Lam Email & Phone Number

Janesville/Beloit, Wisconsin Area

• PlayMonster (Formerly Patch Products, LLC)Effectively lead many projects from initial concept to production:
• Researched categorized products, identified user needs, and facilitated brainstorm sessions with other team members for better understanding of brand integrity, product vision, and intended users.
• Created conceptual idea sketches and mock-ups for product sales pitch and executive approval.
• Generated high details of 3D computer-aided designs with the applications of fundamental ergonomic principles, engineering development, manufacturing methods, and cost implication
• Produced product BOM, technical drawings, molded part and assembly layouts, material selection, color specs, and quote packages for manufacturing and packaging
• Generated 3D prints from CAD files, reviewed, and tested reiterations and created fully-functional final prototypes for showroom and Toy Fair events

Beloit, Wisconsin Area

Utilizing my previous work experiences and applying my design-ninja skills to create super fun products for the toys and games industry: Taking products from concept through production under specific timelines by creating sketches, layouts, renderings, designing products, quote packages and data analysis.

Waterloo, WI

• In 2006, a Trek Kids’ Bike Team was created to handle all kids bicycle design. As a sole kids’ bike Product Designer within a multidisciplinary team, I was responsible for developing kids’ innovation projects, and have.
• Learned the bike industry's lingo and dialed kids specific sizes, acquired knowledge of clearance models, and incorporated kids’ safety standards into all aspect of design features.
• Interacted and traveled with product managers or team members from researching of customers (dealers/end users) and latest product trends (competitors, market, materials, technology, fun ideas) to development planning.
• Followed Trek’s industrial design process protocol: Identified project parameters, conducted research/focus group, brainstormed ideas, created concept proposals, generated CAD models for prototypes, conducted design.
• Participated or volunteered outside of work’s responsibility for special events

Waterloo, WI

• Defined and analyzed end users, market, product environment, ‘Best in Class’ competitors, project parameters, cost limitation, and manufacturing constraint to conceptualize ideas through sketches and notes
• Created 2D concepts and translated them into hand built prototypes or 3D printed through CAD generated models.
• Reviewed, refined, and tested concepts for project scope's best solution.
• Approved final design and followed up on design direction’s documents with detailed instruction for better communication with product team and vendors in AsiaProjects:Bontrager Aero Hydration Pack (Aero waterbottle.

Greater Chicago Area

• Freelance designer for various design consultancies and corporation:
• Collaborated with other designers on product research and participated in brainstorm activity & evaluation
• Created ideation sketches, refine product concepts through drawing & computer rendering, and produced graphic layouts for presentation materials.

Glendale Heights, IL

• Generated conceptualization and design development of product and display graphics for a beverage dispensing equipment design and manufacturing corporation
• Executed detailed industrial design activities which included brainstorming, researching, sketching, product drawing, and prototyping required in the development of the concept into actual product
• Collaborated with engineering, marketing, manufacturing and suppliers throughout the development process from product definition to product launch, while maintaining the design language & coordinating design intent.
• Actively participated in creative thinking sessions, internal design reviews, evaluation and refinement of the project scopeProjects:Commercial beverage dispensing equipment for convenience stores and restaurant.

Elk Grove Village, IL

• Executed conceptualization and design development of soft goods and graphic for a luggage wholesales company. The process entailed sketching to prototyping and sample development through manufacturing that served the.
• Identified and solved travel needs through design of creative packing features and travel solutions with technical/functional innovations and translating them into commercially viable products.
• Planned, organized, and managed multiple projects, communicated and managed sample requests and materials development with project managers and overseas manufacturers thoroughly and timely.Projects:Carry-ons, duffle.

Louisville, KY

• Interfaced with multi-disciplinary product team to develop design from initial concept to final finishes/appearance and pre-production of major home appliances.
• Executed detailed industrial design activities and functions: Collaborated with design interns, CAD designers, and or outside consultants to create 3D models, reviewed/tested/refined concepts and ordered prototypes..
• Planned and developed a cross product strategy to update and or create a fresh GE brand image, while maintaining consistent user interfaces across product line. Participated in new product team researching alternative.

Kokomo, IN

• (Delphi Automotive Systems, formerly Delco Electronics, is a leading global supplier of electronics and technologies for automotive, commercial vehicle and other market segments)
• Generated OEMs and aftermarket design concept proposal and graphical user interface for global automotive electronic products from audio receivers to integrated driver systems.
• Interfaced with multi-disciplinary teams from initial concept to final production of projects. Incorporated human factors and ergonomic requirements, researches of competitive products/teardown evaluation/software.
• Trained interns and new design employees in daily design operation and procedures.Projects: Rockford Fosgate aftermarket radio system - 1st faceplate and keyfob design OEM audio faceplate designs for GM NAO, SA, EU, AP.

Kokomo, IN

• (Dayton Engineering Laboratories Co., an automotive electronics design and manufacturing subsidiary of General Motors, became Delphi Automotive System in 1997)
• Supported User Interface Design Team, Aftermarket Radio Team, Telepath-100 Team
• Utilized knowledge of computer graphics and human factors principles to design graphical user interface for concept vehicle display system (code name Maestro)Projects:Maestro - a fully functional prototype of a luxury.