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Bill Smith is listed as designSimpleton at designSimple, based in Pasadena, California, United States. AeroLeads shows a matched LinkedIn profile for Bill Smith.
Bill Smith previously worked as El Jefe at Designsimple and Art Director at Artillery Magazine. Bill Smith holds Bachelor Of Arts (Ba), Graphic Design from Penn State University.
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When I went through the graphic design program at Penn State, I was drawn to their book design classes like many of my peers. Now, in my 50s, I am sometimes shocked (pleasantly) to realize that I mostly design books for a living. I have help now, but still my favorite aspect of the biz is when I get time to read content and move type around a page.Currently we are also designing a handful of magazines for publishers and organizations, as well as numerous corporate reports. Most are destined for the press and bindery, but we also do a lot of digital publications.I've art directed several publications prior to getting deeper into book publishing. Highlights include years at LA Weekly during the heyday of the alternative press, several years at Mean Magazine, which was a stylish film and culture glossy through the '00s, and lately helping out at Artillery Magazine, LA's best bi-monthly art publication.I started designSimple in 2003, overlapping with some of my AD gigs. That endeavor has been at the core of what we do here every week: deliver attractive design solutions, serve our clients, grow long-term relationships with people and businesses who we respect and are proud to work with.Find out more about us at designSimple.com. If you want to discuss your project, I love talking about design, especially print design, and the first call's free. :)— Bill
Listed skills include Art Direction, Magazines, Graphic Design, Creative Direction, and 26 others.
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Worldwide! (but Mostly In Pasadena, California)
On the rare occasion that I get invited to a party, I often hear myself say to the stranger asking: "I make books." Which in 2023 sounds something like, "I cobble shoes, kind sir." And in Los Angeles, no less.I remember moving to LA and hearing people (mostly former New Yorkers) complain that West Coasters were illiterate. Maybe it wasn't that harsh, they.
Los Angeles
Artillery is a bimonthly national glossy covering the art scene in Los Angeles, New York and San Francisco. It's like Art Forum, but funny, interesting, and LA-centric.Lately, Dave Shulman has been lead designer and art director, but they keep me in the masthead so I don't have a tantrum.
Chicago
Access magazine is the monthly publication of the American Dental Hygienists Association. designSimple was glad to work with ADHA's editor and professionals to create each issue over several years. We initially got involved to give the magazine a facelift, but stayed on as the design and production department at their request. In 2020, a new staff took it.
NYC
Brain World magazine was a nationally distributed quarterly covering mental health, learning, neuroscience, meditation and other brain-related topics. It morphed into an online publication around 2014, but we still do an annual print issue of the same name that collects the best web articles of that year. The annual is printed in broadsheet format, which.
Mean magazine was a bimonthly distributed in the US and parts of England and Japan. Content included: celebrity interviews, film, game and product reviews, and cultural journalism.I joined founder and publisher Kashy Khaledi and then-editor Andy Hunter to redesign and grow the '90s zine of the same name into a national glossy that attracted large.
Greater Los Angeles Area
At LA Weekly, the art director had always been the de facto comics editor, but around 2000 thanks to then-editor-in-chief Laurie Ochoa, the role expanded greatly. After that, as comics editor I was responsible for about 3 1/2 pages of comics weekly: many regular strips plus commissioned work and a section I called PulpIt which featured a variety of stories.
Los Angeles
At the time I worked there, LA Weekly was one of the largest and most widely circulated free weeklies in the nation. With a page count averaging around 200 and special issues being as large as 400 pages, the Weekly had an audited circulation of 225,000 copies with an estimated weekly readership of 600,000.
Greater Los Angeles Area
First full-time gig in LA. Thank you Scott, Liz and Kit for sending me down this long, dark path.
State College, Pennsylvania Area
My first art director position! So young.
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Bill Smith works for designSimple.
Bill Smith is listed as designSimpleton at designSimple.
Bill Smith is based in Pasadena, California, United States while working with designSimple.
Bill Smith has worked for Designsimple, Artillery Magazine, Access Magazine, Brain World Magazine, and Mean Magazine.
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Bill Smith holds Bachelor Of Arts (Ba), Graphic Design from Penn State University.
Bill Smith is listed with skills including Art Direction, Magazines, Graphic Design, Creative Direction, Copywriting, Photography, Book Design, and Project Management.
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