When I went through the graphic design program at Penn State, I was drawn to their book design classes like many of my peers. Now, in my 50s, I am sometimes shocked (pleasantly) to realize that I mostly design books for a living. I have help now, but still my favorite aspect of the biz is when I get time to read content and move type around a page.Currently we are also designing a handful of magazines for publishers and organizations, as well as numerous corporate reports. Most are destined for the press and bindery, but we also do a lot of digital publications.I've art directed several publications prior to getting deeper into book publishing. Highlights include years at LA Weekly during the heyday of the alternative press, several years at Mean Magazine, which was a stylish film and culture glossy through the '00s, and lately helping out at Artillery Magazine, LA's best bi-monthly art publication.I started designSimple in 2003, overlapping with some of my AD gigs. That endeavor has been at the core of what we do here every week: deliver attractive design solutions, serve our clients, grow long-term relationships with people and businesses who we respect and are proud to work with.Find out more about us at designSimple.com. If you want to discuss your project, I love talking about design, especially print design, and the first call's free. :)— Bill